While the New England Patriots and Seattle Seahawks get ready for Super Bowl LX, and Bad Bunny preps to own the halftime stage, the commercials are already stealing the spotlight with a star-packed lineup.
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Brands have been teasing their spots for weeks, and 2026 looks set to match - or even outshine - last year’s parade of A-listers, from David Beckham to Seal to Martha Stewart.
Jennifer Aniston and George Clooney are already making waves, representing major brands with their signature charm.
Kendall Jenner and Sabrina Carpenter are using their star power for cheeky ads.
Even Bradley Cooper and Matthew McConaughey have joined forces with a White Lotus star for one of the funniest spots so far - and fans are already buzzing.
From celebrity reunions to quirky cameos, Super Bowl 60’s commercials are shaping up to be a show within the show - and the Daily Mail has rounded up all the must-see spots below.
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As the Patriots and Seahawks gear up for Super Bowl LX, the commercials are already turning heads - starring Kendall Jenner and a slew of other celebs
Super Bowl 60’s commercials are shaping up to be a show within the show, with Sabrina Carpenter using her star power for a cheeky ad
Kendall Jenner - Fanatics Sportsbook
Kendall Jenner takes a playful jab at the internet in her first Super Bowl ad for Fanatics Sportsbook.
The spot leans into the Kardashian Kurse meme, which jokes that any player linked romantically to her suffers on the court.
Jenner takes a playful jab at the internet in her first Super Bowl ad for Fanatics Sportsbook
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Jenner addresses the rumors head-on, revealing she’s been betting on the curse herself while the internet continues to speculate.
Her confident, cheeky delivery makes the ad feel self-aware and fun.
Jennifer Aniston and Ben Affleck - Dunkin’
Ben Affleck is back in the Dunkin’ spotlight for his fourth Super Bowl ad, proving the actor is still the ultimate coffee fan.
In the spot, a VHS tape labeled Network Pilot ’95 v3 sparks chaos with sitcom legends Jennifer Aniston, Matt LeBlanc and Jason Alexander.
Ben Affleck is joining forces with Dunkin Donuts again to deliver what will certainly be another memorable ad at this year's Super Bowl
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The ad brings together 90s TV stars Jennifer Aniston, Matt LeBlanc, and Jason Alexander
Aniston pleads with Affleck not to air the tape, whispering, 'No one can see this,' while he reassures her it’ll 'only go once.'
The mix of nostalgia and awkward comedy lands perfectly, reminding fans of classic ’90s sitcom glory.
Sabrina Carpenter - Pringles
Sabrina Carpenter stars in a wildly creative Pringles ad titled Love at First Bite, and yes, she builds her dream man entirely out of chips.
The couple hits the town for everything from a romantic dinner to an appearance on the Kiss Cam at a game, all while the Pringle Man stays perfectly chip-shaped.
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The couple hits the town for everything from a romantic dinner to an appearance on the Kiss Cam at a game, all while the Pringle Man stays perfectly chip-shaped
But chaos ensues when fans destroy the potato chip beau
But chaos ensues when fans destroy the potato chip beau.
The ad nods to Carpenter’s Manchild music video, giving it that extra pop-star flair.
George Clooney - Grubhub
George Clooney makes his Super Bowl commercial debut with Grubhub, and it’s as suave as you’d expect.
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George Clooney makes his Super Bowl commercial debut with Grubhub, and it’s as suave as you’d expect
At a fancy dinner party, guests are blindsided to discover the last course comes with hidden fees - until Clooney swoops in with, 'Grubhub will eat the fees!'
His signature charm sells the concept while poking fun at overpriced delivery.
Post Malone and Shane Gillis - Bud Light
Post Malone and Shane Gillis are joined by Peyton Manning as they tumble down a hill after a rogue keg at a wedding, creating pure slapstick chaos.
The ad is loud, ridiculous and exactly the kind of over-the-top humor Super Bowl audiences love.
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Post Malone and Shane Gillis are joined by Peyton Manning as they tumble down a hill after a rogue keg at a wedding, creating pure slapstick chaos
Emma Stone - Squarespace
Emma Stone stars in a black-and-white Squarespace ad titled Unavailable, capturing the frustration of trying to claim the perfect domain.
Every attempt to register emmastone.com is thwarted, building suspense and comic tension.
The ad is shot like a mini art film, with the familiar Yorgos Lanthimos touch from their previous collaborations.
Emma Stone stars in a black-and-white Squarespace ad titled Unavailable, capturing the frustration of trying to claim the perfect domain
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Bradley Cooper, Matthew McConaughey and Parker Posey - Uber Eats
Bradley Cooper and Matthew McConaughey are back together - and butting heads - in a new Super Bowl ad that dropped Monday.
The longtime friends reunite onscreen for the first time since 2006’s Failure to Launch, this time spiraling into a wildly unhinged debate about food, football, and conspiracy theories.
The Uber Eats commercial, titled Hungry for the Truth, frames McConaughey as a man convinced the entire sport exists to make America eat.
Cooper, a diehard Seahawks fan, pushes back hard - until the theories start sounding plausible.
Bradley Cooper and Matthew McConaugheyare back together - and butting heads - in a new Super Bowlad that dropped Monday
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Parker Posey pops up channeling her White Lotus character Victoria Ratliff
'When a quarterback runs, they call it a scramble,' McConaughey insists, fully committed to the madness, adding, 'Think about it! Field goal post… designed after a fork.'
And just when it can’t get more absurd, a White Lotus fan-favorite swoops in to pick a side.
That surprise cameo belongs to Parker Posey, who pops up channeling her White Lotus character Victoria Ratliff.
The actress leans fully into the bit, siding with McConaughey and fueling his increasingly frenzied food-based theories.
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'Did you tell him about pancake blocks?' Posey asks in Victoria Ratliff’s signature droll delivery.
Scarlett Johansson, Jon Hamm and Bowen Yang - Ritz
Bowen Yang, Scarlett Johansson and Jon Hamm star in a playful Ritz ad that feels like a mini adventure
Yang and Hamm are initially annoyed they weren’t invited to a party on Ritz Island, but Johansson quickly turns the mood around
Bowen Yang, Scarlett Johansson and Jon Hamm star in a playful Ritz ad that feels like a mini adventure.
Yang and Hamm are initially annoyed they weren’t invited to a party on Ritz Island, but Johansson quickly turns the mood around.
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The trio jetski across the party sands, blending humor and spectacle.
Sofía Vergara - Sketchers
Sofía Vergara tackles Sketchers’ new Hands Free Slip-ins in a hilarious pre-game spot.
Struggling with other shoes, she discovers she can just step into the Sketchers pair — and promptly tosses all other shoes into her pool.
The concept is simple but the execution is pure Vergara, full of personality and comic timing.
Serena Williams - Ro
Serena Williams stars in a Super Bowl ad for Ro, promoting their GLP-1 weight-loss program
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Serena Williams stars in a Super Bowl ad for Ro, promoting their GLP-1 weight-loss program.
The spot highlights her personal journey, noting a 34-pound transformation thanks to the product. I
It’s part of a larger 'Healthier on Ro' campaign spanning TV, digital and out-of-home.
Elijah Wood - Skittles
Elijah Wood stars in a magical, one-of-a-kind Skittles ad, playing a three-legged creature summoned to deliver candy.
Elijah Wood stars in a magical, one-of-a-kind Skittles ad, playing a three-legged creature summoned to deliver candy
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Instead of airing on TV, he surprises one lucky fan by performing it live at their home.
Ben Stiller and Benson Boone - Instacart
Ben Stiller and Benson Boone take a ’70s-style adventure in their Instacart ad, performing as over-the-top Italian pop stars.
Boone flips and jumps with acrobatics while Stiller attempts to keep up - and spectacularly fails.
Directed by Spike Jonze, the ad is chaotic and visually outrageous.
Guy Fieri - Bosch
Guy Fieri goes undercover in a Bosch ad, imagining life without his iconic frosted tips, goatee, bling and wild wardrobe
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Guy Fieri goes undercover in a Bosch ad, imagining life without his iconic frosted tips, goatee, bling and wild wardrobe.
As he sits down for a haircut, he pictures a clean-cut, nine-to-five version of himself in plain button-downs and slacks — a total shock to the senses.
A teaser of the ad had fans doing a double take, worried he might actually be trading in his iconic look.
