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Celebrities flocked to the Bay Area on Sunday as took over Levi's Stadium in Santa Clara, , with luxury suites and sideline seats packed wall to wall with A-listers.
And while hasn't been seen in the building this year after the City Chiefs failed to make it to LX, there was no shortage of star power filling the stadium.
Among the most buzzed-about arrivals was , who turned heads as she made her way through the stadium wearing a black crop top and jeans while heading toward a private suite.
was also spotted walking into a suite bundled up in a chic white furry jacket, keeping things cozy and camera-ready amid the Super Bowl frenzy.
Close behind, her husband, , who did a surprise rendition of his 2010 hit Baby with on Saturday, was also in attendance.
Music and sports royalty were also out in full force as Jay-Z arrived with his daughters, Blue Ivy, 14, and Rumi Carter, 8.
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Celebrities flocked to the Bay Area on Sunday as football's biggest night took over Levi's Stadium in Santa Clara, California, with luxury suites and sideline seats packed wall to wall with A-listers
Chris Pratt made it a family affair as well, attending the game alongside his son before taking on hosting duties as he introduced the Seattle Seahawks ahead of kickoff.
Travis Kelce was also spotted amid the pregame buzz, drawing cheers as he made his Super Bowl appearance despite his team falling short of this year’s championship matchup.
Jay-Z arrived with his eldest daughter, Blue Ivy Carter, who has attended multiple Super Bowls with her dad
The father daughter duo pictured together
Among the most buzzed-about arrivals was Kendall Jenner, who turned heads as she made her way through the stadium wearing a black crop top and jeans while heading toward a private suite
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Close behind her, Hailey Bieber was spotted walking into a suite bundled up in a chic white furry jacket, keeping things cozy and camera-ready amid the Super Bowl frenzy
The Biebers are pictured above
Elsewhere inside the stadium, Travis Scott commanded attention in Chanel as he snapped photos from the sidelines
Alix Earle, who reignited romance rumors upon reuniting with Tom Brady at a Super Bowl party, arrived in a black crop top and jeans
Cardi B is also expected to attend to cheer on her boyfriend, New England Patriots wide receiver Stefon Diggs, after frequently showing up as his biggest supporter throughout the 2025–2026 season.
Although it was unclear whether they would be in attendance, famed Bostonians including Matt Damon, Ben Affleck, Chris Evans and John Krasinski were all expected to be cheering on New England from afar.
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On the Seahawks' side, support was set to come from Ciara, former quarterback Russell Wilson, Will Ferrell and hometown favorite Macklemore.
Super Bowl LX marked a high-stakes rematch more than a decade in the making between the Seattle Seahawks and the New England Patriots.
NFL fans will remember their dramatic 2015 showdown, when a last-minute interception on the one-yard line sealed a 28–24 Patriots victory.
Jessica Alba was seen at the event as she made a surprise appearance during Bad Bunny's halftime show
Travis Kelce was also spotted amid the pregame buzz, drawing cheers as he made his Super Bowl appearance despite his team falling short of this year’s championship matchup
Chris Pratt made it a family affair as well, attending the game alongside his son before taking on hosting duties as he introduced the Seattle Seahawks ahead of kickoff
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Rock icon Jon Bon Jovi, meanwhile, made a high-profile appearance at the stadium, continuing his long-standing association with the NFL as one of the most recognizable faces in music to regularly attend the league's biggest events
Emma Roberts, Kevin Costner, Chase DeMoor, Machine Gun Kelly, Eiza González and Jessica Alba were all seen in the same suite
González rocked a black leather motorcycle jacket and sunglasses
J Balvin seen on the field prior to Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium
Billie Joe Armstrong of Green Day gave a peace sing as he walked on the field
Both teams entered this year's championship under new leadership, with the Patriots led by 23-year-old quarterback Drake Maye and the Seahawks by 28-year-old Sam Darnold.
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Kickoff was set for 6:30 p.m. Eastern (3:30 p.m. local time) as Super Bowl LX lit up Silicon Valley.
And while the action on the field was sure to deliver, the halftime show has already sparked conversation.
Fresh off a massive night at the Grammys, six-time winner Bad Bunny was tapped to headline the Super Bowl halftime show, just one week after taking home three awards, including Album of the Year for DeBí TiRaR Más FOToS.
Leonardo DiCaprio tried to fly under the radar in a black baseball cap, sunglasses and face mask as he made his way into the entrance
MGK showed off his tattooed arms
Cardi B posed with Raising Canes owner Todd Graves
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Tom Brady's rumored new squeeze Alix Earle posed up at the event
Emma Roberts looked stylish
Singer Becky G stunned at the event
Barbara Palvin and Sophia Graves looked happy to be in attendance
Robert Irwin wore a 'Super Bowl LX' jacket and snapped a selfie from his suite
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Adam Sandler appeared on the jumbotron during the game
The comedian, 59, shot a peace sign to fans after stepping off an escalator
He seemed in good spirits
LSU gymnast and Sports Illustrated swimsuit model Livvy Dunne was in attendance
Rob Lowe and Marcus Allen are seen attending the Super Bowl LX Pregame at Levi's Stadium
Benson Boone wore a Seattle Seahawks jacket as he showed support for his team
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Logan Paul looked ready to watch the game from his suite
Jon Hamm attended the Super Bowl LX Pregame at Levi's Stadium
Madelyn Cline and Odessa A'zion were pictured at the same Super Bowl LX Pregame
Pedro Pascal, Young Miko and Karol G also came early to Levi's Stadium as they prepared to celebrate the big game
The Puerto Rican superstar is expected to deliver a high-energy set celebrating Latin culture and tradition, pulling from his six-album catalog, with fans speculating about potential surprise guests ranging from Cardi B to Jennifer Lopez.
Bad Bunny is set to make history as the first Latin rapper to headline the Super Bowl halftime show - and the first performer to lead the show without singing a single song in English.
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While the announcement sparked backlash from some conservative critics, the NFL stood firmly behind its decision.
League commissioner Roger Goodell defended the choice this week, calling Bad Bunny 'one of the great artists in the world' and praising his ability to use the global platform to unite audiences through creativity and talent.
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