Zendaya is the new face of the running shoes and clothing company On.
The 27-year-old actress — who also stars in a new Bulgari campaign — showed off her svelte figure in a series of photos and video ads for the marketing rollout.
The Oakland-bred beauty, who is dating Tom Holland, flashed her taut tummy in multiple activewear outfits on Thursday.
The brand uploaded three posts to Instagram, announcing the beauty as its new partner.
One caption teased: ‘Lights up. @zendaya with On. It’s official. Moving. Learning. Dreaming. Together. Stay tuned to see our collaboration unfold – this is only the beginning.’
Zendaya is the new face of the running shoes and clothing company On
The 27-year-old actress — who also stars in a new Bulgari campaign — showed off her svelte figure in a series of photos and video ads for the marketing rollout
Another carousel post stated, ‘Our film with @zendaya celebrates the power of moving together. Watch the #DreamTogether film via the link in our bio.’
A third post, featuring a word from Zendaya herself, read in the caption: ‘Who inspires @zendaya? Watch to find out.
‘Come behind the scenes with our new partner on the set of our film #DreamTogether.’
The Swiss sportswear brand has capitalized on the star amid the buzz around her latest film Challengers, which is tennis-focused.
Co-founder David Allemann shared per Vogue, ‘We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big.
‘We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya.’
Zendaya added: ‘It’s no secret that I’ve been a big fan of On for a long time.
‘I’m always wearing them on set, or when I’m travelling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official.’
The brand uploaded three posts to Instagram, announcing the beauty as its new partner
The Oakland-bred beauty, who is dating Tom Holland, flashed her taut tummy in multiple activewear outfits on Thursday
The Euphoria sensation modeled various looks in an elaborate photo shoot, which was shot against a white backdrop.
She wore several iterations of sports bras, leggings, joggers, shorts, a cropped sweatshirt, and of course, sneakers.
The fashion icon was clad in coordinating socks as she struck several poses throughout the photo session.
The silver screen siren’s dark hair tumbled down to her backside in tight, uniform waves.
One caption teased: ‘Lights up. @zendaya with On. It’s official. Moving. Learning. Dreaming. Together. Stay tuned to see our collaboration unfold – this is only the beginning’
Here the star was seen in a black top and blue leggings with white shoes
The Dream Together short film was created on a track field set and included a group of athletic co-stars accompanying Zendaya.
It was directed by C Prinz and ‘delves into the ideas around sport and connection, in anticipation of the world’s audience coming together for the Olympic Games come July,’ according to Vogue.
Zendaya noted, ‘I owe so much to the people around me for getting me to where I am and this film recognises and appreciates those who support and uplift us every day.
‘I think this feeling of collaboration and inclusiveness shines through in what we’ve created.’
