Zara McDermott stuns as she models her new clothing brand RISE, showcasing her toned figure in the stylish gym wear after revealing the launch is a ‘dream come true.’
The former Strictly Come Dancing star, 27, told MailOnline she’s ‘absolutely ecstatic’ to finally see her vision come to fruition after secretly working on the project since 2022.
After being inspired by the close relationships she shares with her mother and grandmother, Zara created RISE, explaining her intention was to produce a brand ‘accessible to women’ that also ‘caters for different body types and ages.’
She has already secured a lucrative deal with Tesco’s F&F, following the likes of Kate Ferdinand and Abbey Clancy, who also model for the retailer.
Outstretched on the floor, Zara bared her sculpted body in her new activewear range before changing into a neutral baggy T-shirt and matching trousers and slim fit maxi dress.
Zara McDermott stuns as she models her new clothing brand RISE, showcasing her toned figure in the stylish gym wear after revealing the launch is a ‘dream come true’
The former Strictly Come Dancing star told MailOnline she’s ‘absolutely ecstatic’ to finally see her vision come to fruition after secretly working on the project since 2022
After being inspired by the close relationships she shares with her mother and grandmother, Zara created RISE, which is available to buy from Tesco’s F&F
Speaking about RISE, Zara told MailOnline: ‘I’m absolutely ecstatic to be launching my own clothing brand, RISE, into F&F at Tesco. It feels like a bit of a dream… we started creation of this brand in 2022.
‘I always had a clear vision of what I wanted to achieve, I felt that it was important to create a brand that is both accessible to women and also caters for different body types and ages.
‘I’ve been consistently inspired by my mum throughout the process, and the way that so many mums and daughters, and in my case even grandmothers and granddaughters bond through fashion.’
After finding fame on Love Island in 2018, Zara has fronted documentaries for BBC Three, including investigating revenge porn, eating disorders, and the mysterious death of teen Gaia Pope.
Her latest documentary, The Idaho Murders: Trial by TikTok, saw Zara earn her first ‘creator credit’ after she pitched the idea to producers, revealing her career goal is to someday become a director.
She is supported by her longterm boyfriend Sam Thompson, 31, who features in the promotional video for Rise, which sees Zara showing the Made In Chelsea star her new designs.
The couple have been dating since 2019 and live together in west London, next door to Sam’s sister Louise, who also used to star in the E4 reality series.
To turn her dream into reality, Zara collaborated with a team of designers at Poeticgem and together they have created ‘signature pieces that embody easy-to-wear shapes.’
After finding fame on Love Island in 2018, Zara has fronted documentaries for BBC Three, including investigating revenge porn, eating disorders, and the mysterious death of Gaia Pope
She is supported by her longterm boyfriend Sam Thompson, who features in the promotional video for Rise, which sees Zara showing the Made In Chelsea star her new designs
Unveiling her collection, Zara gazed into the camera wearing a beige top with zip-up detail, complimenting the relaxed outfit with gold hoop earrings and a dainty necklace
Zara poses alongside her mother as they smile together wearing matching neutral sets from RISE, highlighting the brand’s style and comfort
Zara added: ‘This is something I’ve envisioned for a long time, and I have been working on this for the past few years.
‘I knew this had to be perfect, and it had to speak to all women. It had to be accessible and inclusive, as well as comfortable and wearable.
‘I wanted each piece to speak for itself; and I worked on each design to ensure that it had that ‘reach for’ factor… i.e. those staples in your wardrobe that you just reach for all the time because they are so versatile.’
