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    Entertainment

    Why ABC’s News Breakfast Struggles to Match Sunrise and Today’s Seriousness, According to Viewers

    BintanoBy BintanoOctober 31, 2023No Comments3 Mins Read
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    An upset ABC News Breakfast fan has put forward a bold theory about why the broadcaster’s morning show will never be a threat to its commercial competitors.

    On Tuesday, the viewer took to the MediaSpy forums to claim the ABC allowing its News Breakfast hosts to take leave to work on other projects threatens its overall credibility.

    ‘How can News Breakfast expect to be treated seriously as a competitor to Sunrise and Today when they allow their presenters to take extended time off to work on other projects?’ they began.

    ‘If Tony Armstrong or anyone else want to do extra projects, it should be in addition to their breakfast TV role. They’re off air at 9am so have the rest of the day to work on these projects!’

    Their outrage was directed at sports presenter Tony Armstrong, 34, who returned to the show on Wednesday morning after two months off to work on a new project. 

    An upset ABC News Breakfast fan has put forward a bold theory about why the broadcaster's morning show will never be a threat to its commercial competitors. Pictured: ABC News Breakfast hosts

    An upset ABC News Breakfast fan has put forward a bold theory about why the broadcaster’s morning show will never be a threat to its commercial competitors. Pictured: ABC News Breakfast hosts

    Armstrong co-hosts the popular program alongside Michael Rowland, Lisa Millar and Nate Byrne.

    On Monday, the breakfast slot was led by Sunrise with 379,000 viewers, followed by Today which attracted 325,000 viewers.

    News Breakfast meanwhile trailed far behind, with its ratings figures not even being included in the top 30.

    While the hosts of News Breakfast’s commercial competitors – Seven’s Sunrise and Nine’s Today show – do occasionally work on other projects they typically find time to juggle it with their presenting duties.

    For example, Today’s Karl Stefanovic, 49, filmed a cameo for the Stan series C*A*U*G*H*T last year, while continuing to host his program alongside Sarah Abo. 

    On Tuesday, the viewer took to the MediaSpy forums to claim the ABC allowing its News Breakfast hosts to take leave to work on other projects threatens its overall credibility. Pictured: Sports presenter Tony Armstrong

    On Tuesday, the viewer took to the MediaSpy forums to claim the ABC allowing its News Breakfast hosts to take leave to work on other projects threatens its overall credibility. Pictured: Sports presenter Tony Armstrong

    Last month, ABC host Madeleine Morris quit the national broadcaster’s breakfast news show after spending four years as finance presenter.

    Morris announced her shock departure while live on air on ABC News Breakfast.

    The news and business anchor told viewers she wished to be more present in her children’s lives. 

    Their outrage was directed at sports presenter Tony Armstrong, 34, who returned to the show on Wednesday morning after taking two months off to work on a new project

    Their outrage was directed at sports presenter Tony Armstrong, 34, who returned to the show on Wednesday morning after taking two months off to work on a new project

    While the hosts of News Breakfast's commercial competitors - Seven's Sunrise and Nine's Today show - do occasionally work on other projects they typically find time to juggle it with their presenting duties. Pictured: Today show hosts Karl Stefanovic and Sarah Abo

    While the hosts of News Breakfast’s commercial competitors – Seven’s Sunrise and Nine’s Today show – do occasionally work on other projects they typically find time to juggle it with their presenting duties. Pictured: Today show hosts Karl Stefanovic and Sarah Abo

    ‘I’d like to be there when my kids get up in the morning and I’d like to not be able to need to go to bed before they go,’ she said.

    Her past decade at the national broadcaster saw her work as a reporter for 7.30 for almost six-years, deputy editor of the ABC specialist reporting team and as fact checker. 

    While announcing her departure, Morris said it was a privilege to work as a journalist and ask questions on behalf of people.

    ‘I just want to say a massive thank you to all of you who have let me be part of your family for the last four years,’ she said.

    Last month, ABC host Madeleine Morris (right) quit the national broadcaster's breakfast news show after spending four years as finance presenter

    Last month, ABC host Madeleine Morris (right) quit the national broadcaster’s breakfast news show after spending four years as finance presenter

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      Lorde Reveals Meaning of Her Unique Hand Tattoo in Sydney

      May 28, 2025

      Em Rusciano slams The Project over ‘dehumanising’ ADHD story: ‘Get f***ed’

      May 28, 2025

      Rebel Wilson’s Diet Tips in Final Week of Health Challenge

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