Netflix sent a strong message with their latest billboard on Sunset Boulevard in Los Angeles ahead of the release of Jennifer Lopez’s upcoming new film Atlas.
As the 54-year-old superstar navigates promoting the sci-fi thriller amid her and husband Ben Affleck’s alleged martial woes, the streaming giant released a stern warning to the public, which simply read: ‘DON’T F WITH JLO.’
The move will certainty cause a buzz among those passing and driving by the ad, which advised the world to stop coming for the Let’s Get Loud hitmaker, who has been subject to incessant rumors about the status of her marriage.
Since 2021, Netflix has gained a reputation for pushing the boundaries when it comes to their slogans displayed on their billboard on Sunset Boulevard, which are known to be cheeky and updated weekly.
Other examples over the years include referencing the Will Smith–Chris Rock slapping incident in 2022 while promoting Rock’s stand-up comedy special or calling out the internet for lusting over serial killer, Joe Goldberg (played by Penn Badgley), on You.
Netflix sent a strong message with their latest billboard on Sunset Boulevard in Los Angeles ahead of the release of Jennifer Lopez’s upcoming new film Atlas (seen at the 2024 Met Gala)
Photos of Netflix’s latest billboard were first shared on TMZ.
Over the years, Lopez has received multiple shout-outs on the billboard, including one that read ‘When I grow up I want to be Jennifer Lopez’ ahead of the release of her 2022 documentary, Halftime.
Last year, to promote her 2023 film The Mother, the streaming site released an ad, which read: ‘JLO IS MOTHER.’
Netflix’s new billboard comes one day after she was asked point blank about the ongoing speculation that her marriage is over.
The singer was hit with the hot question during a press conference for her new Netflix film Atlas in Mexico City on Wednesday.
In a now-viral video, a male reporter shocked the crowd when he asked Lopez to confirm if the ‘Ben Affleck rumors’ were ‘real.’
Lopez — who was still wearing her wedding ring — looked tense as she tried to laugh the question off, before playfully scolding the man, saying: ‘You know better than that.’
However the singer and actress did not attempt to deny rumors her fourth marriage is on the rocks.
The audience applauded J.Lo for how she handed the situation while one of the panelists – her co-star Simu Liu – warned other reporters to steer clear of that line of questioning.
Since 2021, Netflix has gained a reputation for pushing the boundaries when it comes to their slogans displayed on their billboard on Sunset Boulevard, which are known to be cheeky and updated weekly
Other examples over the years include referencing the Will Smith–Chris Rock slapping incident in 2022 while promoting Rock’s stand-up comedy special or calling out the internet for lusting over serial killer, Joe Goldberg (played by Penn Badgley), on You
Over the years, Lopez has received multiple shout-outs on the billboard, including one that read ‘When I grow up I want to be Jennifer Lopez’ ahead of the release of her documentary, Halftime
At another point during the presentation Simu chimed in to defend J-Lo once more as he said: ‘If I could just end on one thing.
‘Jen is a producer on this movie and the reason why I’m here and the reason why Sterling (K. Brown) was in this beautiful movie was because Jen cares. Jen cares about things like representation and diversity — and she’s a boss! ‘
Meanwhile, video of the interaction was shared to Instagram by ElGordoyLaFlaca, where fans shared their thoughts in the comment section.
Some thought that Lopez looked visibly upset and ‘hurt’ by the reporter’s question.
‘She looks so hurt when asked that question. They should just leave her alone,’ one IG user wrote.
Another fan begged the media to stop ‘getting into her life.’
Lopez has been divorced three times. The singer’s first marriage was to Cuban actor Ojani Noa, 49, in 1997. It only lasted 11 months.
She tied the knot again with choreographer Cris Judd, 54, in 2001 but they were divorced by 2003.
Netflix’s new billboard comes one day after she was asked point blank about the ongoing speculation that her marriage is over (seen on May 22, 2024)
Lopez welcomed her twins Max and Emme, 16, during her 10-year marriage to Latin hitmaker Marc Anthony, 55.
They wed in 2004 following Lopez’s first shock split with Affleck that same year. Anthony and Lopez separated in 2011 and their divorce was finalized in 2014.
Lopez arrived in Mexico on Tuesday as part of the ongoing promo trail for Netflix’s Atlas.
Despite the Q&A debacle, the mother-of-two appeared unshaken by the speculation around her relationship with Affleck as she posed for photographers on Wednesday.
She put on a dazzling display in a sheer jumpsuit after recently sharing that she is the ‘thinnest’ she’s ever been.
Lopez and Simu were also joined by director Brad Peyton for the press event.
Atlas centers on a brilliant data analyst (Lopez)with a deep distrust of artificial intelligence who joins a mission to capture a renegade robot with whom she shares a mysterious past.
But when plans go awry, her only hope of saving the future of humanity from AI is to trust it, said a press release.
Lopez is producing Atlas through her production company Nuyorican Productions and their deal with Netflix.
Lopez did not attempt to deny rumors her fourth marriage is on the rocks (seen in 2023)
Earlier this week it was reported that Affleck is pushing to divorce Lopez, after branding the union a ‘fever dream’.
Amid swirling split rumors, Page Six has claimed Affleck is ready to call an end to his two-year marriage, going as far to claim the decision to tie the knot was down to ‘temporary insanity’.
A source told the site that the Oscar-winner has ‘come to his senses’ after previously being so in love with the Atlas actress that he could not think straight.
While he has been spotted spending quality alone time with Lopez in recent days, he now feels his head is ‘clear’ and he can move on.
‘If there was a way to divorce on grounds of temporary insanity, he would,’ the PageSix source said.
The actor has been living in a $100K-per-month rental mansion in Brentwood located just two blocks away from his ex-wife Jennifer Garner, and not in the marital home he shares with Lopez.
Aerial photos obtained by DailyMail.com on Tuesday showed off the 10,000-square-foot mansion that Affleck has been hunkered down in over the past few weeks.
Although the temporary home boasts enough space to house several families comfortably, it’s a downgrade for Affleck, who purchased a 38,000-square-foot mansion with his wife J.Lo last year for an eye-popping $60.85 million.
Fans began to suspect that something was amiss with Affleck and Lopez’s marriage after they went nearly two months without being photographed together, though the time apart was reportedly due to the singer’s busy schedule and Affleck’s work filming a sequel to The Accountant.
The two seemed to reunite last week for a school performance that his child Fin was featured in. Though they both displayed grins while arriving at the play, the too looked notably frosty around each other at other times.
Ben has been spotted on recent occasions without his wedding ring, but both wore their rings when they were together.
On Monday, a source told PEOPLE that the married couple are at odds when it comes to how much attention they court.
‘They just have very different approaches when it comes to media attention,’ they claimed. ‘Ben hates all attention and it makes him very uncomfortable. Jennifer has always had a different approach.’
They added that it was just not ‘his way’ to reveal so much of his inner life to the public.
‘It doesn’t make him happy and causes stress in his life and then in hers. There is no question their different styles clash,’ the source added.
Lopez’s upcoming film, Atlas, out on Friday, centers on a data analyst with a distrust of artificial intelligence who joins a mission to capture a renegade robot
Another source who is reportedly established in the music world said, ‘She needs that expression but Affleck simply is not comfortable with it. After a while it causes tension in the relationship.
‘He is more introspective and private. She likes to open her heart to her fans and to the world. This makes them considerably different, and it has been difficult in the day-to-day relationship,’ they continued.
‘There have always been clashes in their styles, how they handle issues, and their actions, but nothing has stopped their love over the years. This is a great love story,’ the music-industry source added.
Ben and J.Lo married in 2022 after rekindling their romance in the wake of her split from Alex Rodriguez.
The two had previously dated from 2002 to 2004, which included an engagement, though they called off the wedding and went their separate ways at the time.
