She spent years in the red as she grafted to keep her beloved fashion empire going.
And now Victoria Beckham, 51, has increased her revenues by a staggering 26 per cent compared to the year before with a turnover of £112.7 million, with a pre tax profit of £2.2 million.
And the Mail can reveal the secret to her success – that she sells one of her much lauded £32 Satin Kajal eyeliners every 30 seconds.
Mrs Beckham’s new concealer pen is also to thank as well as her midi and gown style crepe dresses in both dark green and burgundy which are priced at £850 and £990 respectively.
Industry sources say that her figures buck the trend of the luxury fashion business.
Mrs Beckham’s Satin Kajal Liner, which comes in 16 colours, has been hailed as ‘the perfect piece of make-up’ by not only women in the UK, but also across Europe and in America since it launched.
Victoria Beckham , 51, has increased her revenues by a staggering 26 per cent compared to the year before with a turnover of £112.7 million, with a pre tax profit of £2.2 million
The Mail can reveal the secret to her success – that she sells one of her much lauded £32 Satin Kajal eyeliners every 30 seconds
Its popularity has been boosted by the former Spice Girl also offering tutorials on social media platforms TikTok and Instagram – and friends of the star say that she too uses it everyday.
Victoria’s numbers will put a much needed smile of her face following the very public fall out with her son Brooklyn and his wife Nicola Peltz after they snubbed all of her husband David’s 50th birthday celebrations.
Posh and Becks no longer speak to their eldest son who recently renewed his wedding vows without any of his family present – prompted yet more upset for the wider family.
And in the autumn Mrs Beckham’s fans will be able to see her journey from her staggering turnaround on her Netflix docu-series.
The programme , understood to be screened in October, will focus on her SS25 Paris Fashion Week show but will tell the story of her launching her company back in 2008 and delve into her hands on role as its creative director.
Later this year, Victoria Beckham Beauty will launch its first foundation, another key milestone that further establishes its authority in the skincare-backed complexion category, which is poised to represent more than 20% of total sales by the end of 2025.
David Belhassen, Victoria Beckham Holdings Board Director and founder of NEO Investment Partners, said of the success: ‘The Victoria Beckham business has been on an extraordinary journey. From its origins in fashion to the launch of our beauty division in 2019, we’ve seen a remarkable evolution into a global luxury business with real resonance, generating over £100m in sales, despite the tough backdrop.
‘The brand’s increased desirability is a testament to the strength of our vision, the power of Victoria’s iconic image and style, and the dedication of our team. With a strong new leadership team, a clear strategic roadmap, and accelerating momentum across both fashion and beauty, the future for Victoria Beckham is incredibly exciting as we progress through 2025 and beyond.’
It comes as Victoria and her husband David couldn’t keep their hands off each other during a recent family lunch with their children in Nerano, Italy, last week.
The fashion designer and her former professional footballer husband, 50, were spotted locking lips and wrapping their arms around each other as they dined at Lo Scoglio restaurant, marking the latest stop on their European summer holiday.
Mrs Beckham’s new concealer pen is also to thank as well as her midi and gown style crepe dresses in both dark green and burgundy which are priced at £850 and £990 respectively
The family were first seen in St Tropez on their £16million superyacht before sailing across to Italy to continue their getaway, where they dined at the al fresco restaurant which sits on the coast and is one of the family’s go-to spots.
The couple, who tied the knot in 1999, were joined by their children Romeo, 22, Harper, 14, and Cruz, 20, who brought also his 29-year-old girlfriend Jackie Apostel.
Their eldest son Brooklyn, 26, is absent from the trip as the family are embroiled in an ongoing feud, which notably began around the time of David’s 50th birthday when the amateur chef and his wife Nicola Peltz, 30, failed to attend any of the events.
The ice shows no sign of thawing as Brooklyn and Nicola recently hosted a vow renewal in the U.S. which none of his family were invited to.
The move has apparently left David and Victoria feeling devastated, as they have reached the point where they believe the rift between them is beyond repair.
At one point during their meal, David was seen gently caressing his wife’s head as she put her hand on his face and they then embraced romantically.
They were seen laughing and joking, as David kissed Victoria’s head before wrapping their arms around each other.
