Brooklyn and Cruz Beckham have used fashion to display their drifting relationship and priorities as they used personalised T-shirts to project very different messages amid their ongoing family feud.
While most of the Beckham family is putting on a joint display in Paris to support Victoria ahead of her Spring/ Summer 26 collection – Brooklyn, 26, is noticeably absent.Â
And while Brooklyn’s famed father, David, 50, and his siblings Romeo, 23, Cruz, 20, and Harper, 14, have put on supportive public displays of Victoria’s success during Paris Fashion Week, he has decided to publicly support his own business, Cloud 23.
Brooklyn promoted his hot sauce brand as he headed out for lunch in Los Angeles on Wednesday wearing a personalised T-shirt of the brand.
Meanwhile, Cruz stepped out on Friday with his own personalised T-shirt as he promoted his mother’s upcoming magazine cover.Â
As he and his girlfriend Jackie Apostel departed from their hotel, Cruz wore a white T-shirt, which featured the date 24.10.2025, teasing his mother’s upcoming cover issue with Elle USA Magazine.
Brooklyn Beckham stepped out promoting his own business, Cloud 23, while his siblings and partners supported Victoria’s career success during Paris Fashion Week
Cruz and his partner Jackie Apostel stepped out on Wednesday in personalised tops and caps which featured the date of Victoria’s upcoming Elle USA Magazine coverÂ
Meanwhile, Jackie also promoted Victoria’s latest issue with the magazine as she sported a chocolate brown baseball cap, featuring the same date.
Brooklyn and his wife Nicola Peltz, 31, are currently at the heart of an acrimonious divide that has seen them notably absent from all significant family celebrations over recent months.Â
But as David opened up about missing his family during an event in London, his eldest son grabbed a solo lunch at In-N-Out Burger across the pond and has not made any public displays for his mother’s upcoming show.Â
On Wednesday Brooklyn wore a casual outfit, teaming a T-shirt from his own brand Cloud23 with jeans and a baseball cap.Â
He launched his hot sauce brand Cloud 23, available exclusively at Whole Foods shops in the UK back in October.
Cloud 23, named after the No.23 jersey his father wore at Real Madrid and LA Galaxy, comes in two variants – Sweet Jalapeño and Hot Habanero.
The Beckhams are said to no longer be on speaking terms with Brooklyn and his wife, American actress Nicola.Â
The couple recently renewed their vows without inviting them.Â
As the couple departed from their hotel on Friday, Cruz wore a white T-shirt, which featured the date 24.10.2025 and Jackie wore a brown cap with the same date
Brooklyn and his family were last pictured together on Boxing Day last year. He does not appear to have spent any time with them since.
He continued to ignore family milestones earlier this month, failing to join in with an outpouring of tributes to his brother Romeo, who was celebrating his 23rd birthday.
In an interview with the Daily Mail, Brooklyn was asked how he copes with all the talk about his family and his private life.
‘There’s always going to be people saying negative things but I have a very supportive wife,’ he said. ‘Me and her, we just do our thing, we just keep our heads down and work. And we’re happy.’
Brooklyn said he ‘never’ worries about what people say or write about his personal life.
‘Everyone is always going to say rubbish. I just try and do this, play some golf with some friends. It’s good fun,’ he said.