Kylie Jenner is set to expand her beauty empire with her very own signature perfume called Cosmic.
But despite the scent not hitting shelves until March 7, it’s already been savaged by one of TikTok’s most popular fragrance influencers, Emelia O’Toole – known as ‘Professor Perfume’ on social media.
Unboxing the scent for her 383,000 followers, Emelia first noted how the glass bottle had already leaked the smelly scent everywhere.
‘See how that just spilled everywhere?’ she said to the camera, before retrieving a tissue to wipe down the bottle.
Kylie Jenner’s first fragrance Cosmic has been savaged online by one of TikTok’s biggest perfume influencers, Emelia O’Toole – aka ‘Professor Perfume’
The floral scent is Kylie’s first fragrance under her own Kylie Cosmetics brand
She then said that she wasn’t ‘a huge fan’ of the bottle’s design, comparing it to a ‘potato’.
‘Yeah, I don’t love,’ she added, before praising the ‘affordable’ price point.
Emelia was far from impressed with the actual aroma, which consists of notes like jasmine, amber, vanilla, and peony.
‘If you like me are saying, “oh, another jasmine vanilla [perfume]”… yeah, that’s exactly what this is,’ she said.
‘You’ve smelled this before, you’ll smell it again. This scent profile is nothing new, it’s nothing groundbreaking.’
She continued, ‘To me this is kinda flat, kinda boring. It’s not bad. There’s nothing wrong with it by any means, it’s just very generic.
‘I think if you’re a billionaire, if your brand is worth multi billions of dollars, you have so much potential to make something really fun and innovative.’
Unboxing the scent for her 383,000 followers, Emelia first noted how the glass bottle had already leaked the smelly scent everywhere
‘To me this is kinda flat, kinda boring. It’s not bad. There’s nothing wrong with it by any means, it’s just very generic,’ Emilia said of the scent
The popular influencer also blasted the bottle, comparing the chic design to a ‘potato’
‘It looks so cheap!’ Emelia’s followers flooded her comments section with negative feedback
Emelia wasn’t the only fragrance influencer to review Kylie’s perfume, with beauty guru Caroline Stern calling it ‘really pretty’.
‘I really like it… it is objectively not the most unique scent I’ve ever smelt in my life,’ she said.
‘I think this would be great for a younger girl, like in high school because it’s not overpowering.’
TikTok creator Zahava Ben-Haim aka Makeup2themaxx was far more positive in her review of the celebrity scent.
‘Oh my goodness, this is so beautiful,’ she gushed after inhaling a few sprays of the fragrance.
‘It’s like super floral and very fragrant. This is like definitely going to be a beast fragrance, like it’s going to last you all day,’ she continued.
‘This is like definitely so girly. If you like smelling like sunshine and a flower bed, this is going to be your new favorite fragrance.’
Beauty guru Caroline Stern (pictured) called the perfume ‘really pretty’ in a more positive review
‘This is so beautiful!’ TikTok creator Zahava Ben-Haim aka Makeup2themaxx (pictured) was far more positive in her review of the celebrity scent
Zahava was forced to deny that her gushing review was ‘paid’ for after being trolled in the comments of her post
Despite her enthusiasm, many of the comments on Zahava’s review were negative.
‘I’m just not believing anybody. They all seem so forced in liking it,’ wrote one suspicious user.
‘How do you know it’s gonna last alll day without testing it out all day…?’ asked another.
One even accused the post of being a ‘paid review’ – which Zahava denied.
‘Bestie, it’s not I would write if it was an AD – I always disclose,’ she responded.
DailyMail.com has contacted Kylie’s management for comment.
It comes after Kylie gave a peek into how she created her Cosmic perfume – which is the reality star’s first scent under her own Kylie Cosmetics brand.
The 23-year-old took to Instagram to unveil a collection of behind-the-scenes snapshots detailing the product’s evolution, featuring glimpses of bottle options, the manufacturing process, and more.
Kylie has been teasing the crowd-pleasing fragrance on social media
The 23-year-old took to Instagram to unveil a collection of behind-the-scenes snapshots detailing the product’s evolution, featuring the manufacturing process and more.
Cosmic comes in three different sizes, making it more accessible to those on a budget
In one captivating snapshot, the brunette stunner donned a sheer black mini dress paired with thigh-high leggings, striking a pose in front of a vision board dedicated to the upcoming product set to hit the shelves on March 7.
‘It has been YEARS of love into this fragrance & many many rounds to create the perfect signature scent,’ she captioned the carousal. ‘Cosmic is truly out of this world and i can’t wait to share it with you all’.
Her sister Kim Kardashian used to have a fragrance line with KKW perfumes but she ended the brand.
This comes after Kylie launched her own fast fashion label called Khy just a few months ago.
