Beyonce’s mom Tina Knowles showed some love to both her superstar daughter and pop sensation Taylor Swift on Friday.
The 69-year-old matriarch, who is also mum to singer Solange, took to her Instagram to share a quote from the New York Times regarding Beyonce’s current tour being a boon to the US economy.
‘Anything Beyonce does becomes a cultural event, but the Renaissance World Tour has become a cultural movement,’ read the quote.
‘By its close this weekend, the tour will have generated an estimated $4.5 billion for the American economy, about as much as the 2008 Olympics did for Beijing.’
Tina not only congratulated her eldest daughter on the achievement, she also added Taylor to the Instagram shout out.
Proud mama: Beyonce ‘s mom Tina Knowles showed some love to both her superstar daughter and pop sensation Taylor Swift on Friday
Tour success: Tina took to her Instagram to share a quote from the New York Times regarding Beyonce’s current tour being a boon to the US economy
TayTay too: Tina not only congratulated her eldest daughter on the achievement, she also added Taylor to the Instagram shout out
‘This is so awesome!’ Tina wrote alongside a photo of Beyonce performing.
‘To b able to stimulate the economy is no small feat! @beyonce And ! @taylorswift ! Just being young women and being able to say this, is so awesome!!!
‘Proud of them both!’
Analysts predict that the Eras Tour is on track to cross the $1 billion milestone in March next year as Taylor continues her international tour, per Time.
If this forecast proves true, the ‘Blank Space’ songstress will make music history by having the most lucrative tour ever, beating Elton John’s recent farewell tour, which earned $939 million before ending this summer.
The Eras Tour is scheduled to run for an additional seven months, concluding in Toronto in November 2024, unless rumors of Taylor adding more tour dates turn out to be true.
However, the financial impact extends beyond net profits.
The Eras Tour is anticipated to stimulate nearly $5 billion in consumer spending within the United States alone, according to Forbes.
Big bucks: Analysts predict that the Eras Tour is on track to cross the $1 billion milestone in March next year
Wrap it up: Beyonce will wrap up the lucrative Renaissance Tour on Oct. 1 at GEHA Field at Arrowhead Stadium in Kansas City, Missouri
Fans aren’t just showing up for the concerts; they’re turning it into a full-fledged retail therapy session at local businesses.
The demand for hotel accommodations, restaurant services, and recreational activities end up providing a significant economic boost into these tour stop towns.
Meanwhile, Beyonce will wrap up the lucrative Renaissance Tour on Oct. 1 at GEHA Field at Arrowhead Stadium in Kansas City, Missouri.
