The woman who’s REALLY cashed in on Victoria Beckham’s bitter feud with Brooklyn and Nicola Peltz. Insiders say her ‘trajectory’s soaring’… and Posh’s about-turn is what’s put her there

In many ways, Nicola Peltz appeared to be the perfect daughter-in-law for Victoria Beckham.

A sophisticated American heiress with a polished LA look, you’d have thought she would be an ideal match for Victoria, with her combination of fashion sense and business acumen.

And when Brooklyn Beckham and Nicola got engaged in July 2020, all seemed set fair. Victoria gushed on Instagram: ‘The MOST exciting news!! We could not be happier. Wishing you so much love and a lifetime of happiness. We all love you both so much x.’

But in the years since, the Beckhams’ relationship with their oldest son has fallen apart dramatically, with their increasingly public feud culminating in Brooklyn, 26, blocking his parents and younger brother Cruz on Instagram this week.

Nature abhors a vacuum, and I can reveal that another young beauty has inherited Peltz’s crown as Victoria’s protege: a Brazilian singer-songwriter called Jackie Apostel.

The 30-year-old has been dating Cruz Beckham, 20, since summer 2024, after the pair were introduced in the music studio by their managers.

Ever since, Apostel has been quietly rising through the ranks of social media influencers, picking up endorsement deals with some of the most prestigious brands around.

This rapid rise has much to do with the support of the former Spice Girl herself. For the 51-year-old fashion designer has taken a special interest in Jackie and helped to shape her career, introducing her to top industry figures and propelling her to become a ‘big influencer’.

One source close to the Beckhams revealed: ‘Victoria has been a massive fan of Jackie since the start and always saw her potential. She was so keen to help her become a well-known name in the industry.’

Victoria, who has built her empire from the ground up with an eponymous fashion brand and beauty line, is no stranger to the power of social media. It has turbo-charged her sales to the point that one of her eyeliners is now selling every 30 seconds.

After launching Victoria Beckham Beauty in 2019, she brought in PR company CGC Global to help expand the reach of her products.

CGC, which manages high-profile brands such as Hermes Beauty, Diptyque and Glossier, was also deemed to be the perfect company to help boost Jackie’s profile. Victoria duly introduced her to Clare Goodwin, the founder of CGC, knowing she would be in safe hands – and it has clearly worked.

Jackie has enjoyed a meteoric rise, working with major global brands on her social media, including Dior, Burberry, Jimmy Choo and Pandora.

Her online following has also grown exponentially, nearly doubling in size since she started dating fellow singer Cruz. In the past two months alone, Jackie has gained 30,000 new followers on Instagram, bringing her total following to 192,000.

While she still has a long way to go to match Cruz’s impressive 2.1 million followers, she’s quickly becoming a major influencer in her own right.

Indeed, industry experts estimate that Jackie now gets up to £10,000 per sponsored social media post.

Her other recent collaborations include those with Adidas, ASOS, Fendi and Harrods – a blue-chip roster that speaks volumes about her growing influence.

But the truest indicator of the scale of Jackie’s rise in the influencer world is her collaboration with Victoria Beckham Beauty, which has helped solidify her position within the Beckham family’s inner circle.

In one post, Jackie was dubbed the ‘VBB Muse’ and even featured Cruz’s music in a video to promote its £170 fragrance and body oil – a collaboration that showcased the seamless connection between her personal life and her professional endorsements.

But it’s not just about business. Jackie has also become a beloved member of the Beckham family, frequently attending events and sharing moments with them on social media.

In November, she posted a heartfelt tribute after David was knighted by the King, writing on social media: ‘There’s nothing quite as beautiful as seeing deserving and truly GOOD people achieve their dreams.’

In the comment section, Victoria replied, ‘Your beautiful words mean so much x we love u xx’ – a clear sign of the warmth of the relationship between the two women.

With Jackie now firmly established in the family circle, it seems like a new chapter has begun – one markedly different from the Peltz era.

The fall-out between Nicola and Victoria reportedly began in April 2022, when Peltz married Brooklyn in a lavish ceremony at her family’s sprawling Palm Beach estate.

Rumours of tension between the women started circulating after the bride decided to wear a custom Valentino gown instead of a dress from her future mother-in-law’s own collection.

This move reportedly upset Victoria – but it was to be only the first hiccup.

In the months that followed, the rift between the two families deepened. Brooklyn and Nicola’s absence from David Beckham’s 50th birthday celebration in May this year confirmed the growing tensions.

Victoria, David and their children, Romeo, Cruz and Harper, marked the milestone without Brooklyn, with Jackie joining Cruz in a performance of the Dolly Parton and Kenny Rogers song Islands In The Stream – one of David’s favourites.

The tension reached its peak in August when Brooklyn and Nicola renewed their wedding vows in an intimate ceremony – this time with no Beckham family members in attendance.

But the coup de grace was delivered this week, with Brooklyn blocking both of his parents, as well as his siblings, on Instagram.

If anyone had any doubts about the gravity of the split, they were soon dispelled when Cruz, reacting to reports that it was the Beckhams who had unfollowed Brooklyn, felt the need to spell out that it was his brother who had blocked them.

These public snubs have clearly upset Victoria, but have also made her even more determined to focus on Jackie.

Their public displays of affection, coupled with Jackie’s growing success as an influencer, make her seem like the ideal match for both Cruz and the family’s business empire.

Her blend of natural beauty, musical talent and strong social media presence makes her a valuable asset in the fashion and beauty world.

She is also proving to be a valuable help when it comes to Cruz’s burgeoning music career. Her contributions to his creative process, including helping him write songs, seem to be paying off.

He released his debut album to positive reviews in October and their relationship appears stronger than ever. Jackie is expected to be joining the family for Christmas in their £12million Cotswolds mansion.

In an era in which influencers are becoming key players in the global marketing of all major brands, Jackie is shaping up to be a powerful force.

With Victoria Beckham’s support, she has been given the tools to succeed and her increasing visibility on the Beckhams’ social media only amplifies her potential.

‘As Jackie continues to work with major brands, make high-profile appearances and post content that resonates with her growing audience, she will likely become one of the most sought-after influencers in the industry,’ says one insider. ‘And as long as she remains close to the Beckham family, her trajectory will continue to soar.’

The fall-out with Peltz may have been painful for Victoria, but it has opened a whole new chapter in her relationship with Jackie.