They are stars of the internet who have made their millions from their social media following.
But some of Australia’s most popular influencers have suffered embarrassing fails throughout the year.
In May, former Big Brother star Skye Wheatley suffered an Instagram fail as she tried to film a bin night hack video for her socials.
She shared a clip of herself driving her black $120,000 Mercedes-Benz into her driveway with one hand holding onto a bin as she attempted to take it back inside and off the street the ‘lazy’ way.
But Skye didn’t expect the bin to hit her flashy car and ding the door.
Inside the embarrassing influencer fails of 2023: From Sophie Guidolin sharing confidential details to Skye Wheatley (pictured) damaging her $120K Mercedes-Benz
In May, Skye shared a clip of herself driving her black $120,000 Mercedes-Benz into her driveway with one hand holding onto a bin as she attempted to take it back inside and off the street the ‘lazy’ way. But she didn’t expect the bin to hit her flashy car and ding the door
After the incident, the mother-of-two shared a picture of the damage to her fancy car and said she had ‘banned herself’ from ever buying a luxury car again.
Sophie Guidolin was also recently caught up in a social media scandal.
The fitness influencer was called out by Instagram sleuth account Dutch Minty in June after she accidentally shared confidential details on social media.
The 34-year-old posted a photo to her Instagram stories of her laptop screen as she sat in bed.
But an email address, cover letter and employment history of a prospective hire was clearly visible on the screen.
‘Waiting for room service, working and then bath before tomorrow’s big day,’ she captioned the post.
Dutch Minty captioned their discovery: ‘That’s what I love in a boss! Someone who will share my email address, cover letter and previous place of employment.’
Sophie Guidolin was also recently caught up in a social media scandal. The fitness influencer was called out by Instagram sleuth account Dutch Minty in June after she accidentally shared confidential details on social media
She posted a photo to her Instagram stories of her laptop screen as she sat in bed. But an email address, cover letter and employment history of a prospective hire was clearly visible on the screen
In May, the girlfriend of tennis champion Nick Kyrgios was left red-faced when she accidentally included private correspondence in a sponsored Instagram post.
Costeen Hatzi shared a paid promotional video for Chemist Warehouse but forgot to edit the caption, which contained instructions from the brand manager.
Hatzi’s video was promoting a facial cleanser, and while there was nothing wrong with the clip, the accompanying text raised eyebrows.
The caption read: ‘I did! Cos go live now. Tags: All content must include “Compensated collaboration with Chemist Warehouse”.
‘Please tag #chemistwarehouseaus #MoveOnFromAcne.’
Costeen Hatzi, the girlfriend of tennis champion Nick Kyrgios, was left red-faced when she accidentally included private correspondence in a sponsored Instagram post
Hatzi, an influencer signed to Roxy Jacenko’s talent agency, shared a paid video for Chemist Warehouse but forgot to edit the caption, which contained instructions from the brand
Meanwhile, Rebecca Judd suffered a rare Instagram fail earlier this year when she tried to show off her new cobalt blue outfit to her 761,000 followers.
The AFL WAG and TV presenter posed up for a mirror selfie in her master bedroom at her $7.3million Melbourne mansion when her photo session was playfully interrupted by her son Darcy, six.
She was wearing a pair of $179 baggy blue sweatpants and a matching corset-look top by the brand Atoir worth $209.
She teamed the look with a pair of Golden Goose sneakers, costing on average $717.
Bec’s outfit, celebrating the collaboration between influencer Rozalia Russian and Atoir, cost a whopping $1,105.
Rebecca Judd suffered a rare Instagram fail earlier this year when she tried to show off her new cobalt blue outfit to her 761,000 followers
The AFL WAG and TV presenter posed up for a mirror selfie in her master bedroom at her $7.3million Melbourne mansion when her photo session was playfully interrupted by her son Darcy, six
Sydney influencer Sopha Dopha made a humiliating mistake during an interview at the 2023 TikTok Awards earlier this month.
The 19-year-old, real name Sophia Begg, was sitting in the audience when host Tony Armstrong approached her for an on-camera interview.
Sophia bizarrely told the TV presenter, 34, to stop flirting with her – despite the fact that he has a girlfriend.
‘How are you feeling? You look ecstatic and I’m pumped for you,’ Tony said as he addressed Sophia who was nominated for the Creator of the Year award.
‘Thank you. Wow! Stop flirting with me!’ Sophia replied, prompting scattered laughter in the audience.
‘Had a hard launch this week, mate. Don’t know if you caught the news…’ Tony replied, referring to his new relationship with girlfriend Rona Glynn-McDonald.
The audience roared with laughter as Tony continued: ‘That was not flirting, that was flattery.’
Visibly embarrassed, Sophia covered her mouth with one hand, before finally composing herself to reply: ‘No, thank you. I’m happy to be here.’
Sydney influencer Sopha Dopha made a humiliating mistake during an interview at the 2023 TikTok Awards earlier this month
Sophia bizarrely told Tony Armstrong, 34, to stop flirting with her – despite the fact that he has a girlfriend
Sydney-based influencer Suzan Mutesi also found herself humiliated at Australian Fashion Week in May when her car battery died.
The 36-year-old, who has been accused of purchasing a bulk of her 1.2million Instagram followers, was left devastated when she missed a pivotal off-site fashion show because her $27,000 Mazda 3 refused to start.
Well-heeled attendees watched in shock as clearly-distressed Mutesi tried to revive her car, her frustration growing with each failed attempt to start the engine.
The influencer’s plight quickly became the spectacle of the day, with all eyes riveted on the scene – a stark contrast to the high fashion on the runway.
The dramatic scene came to a head when a NRMA truck pulled up to the venue, drawing curious and sympathetic glances from the fashionable crowd.
A roadside assistance worked to replace her car battery while Mutesi waited helplessly on the sidelines.
Sydney-based influencer Suzan Mutesi found herself stranded and humiliated at Australian Fashion Week in May when her car battery died
Suzan, who has been accused of purchasing a bulk of her 1.2million Instagram followers, was left devastated when she missed a pivotal off-site fashion show because her $27,000 Mazda 3 refused to start
