Taylor Swift caused a total fan frenzy as she teased her impending arrival at the massive premiere for her highly-anticipated The Eras Tour Concert Film in the heart of Los Angeles on Wednesday night.
The 12-time Grammy winner, 33, shutdown The Grove LA shopping center to host over 2,200 of her most devoted fans, who got a first-look at the concert footage on the big screen.
Swift was the epitome of chic as she posed for a photo in a flirty blue strapless dress on Instagram and let fans know she was ‘getting in the car now’ to head to the premiere location.
The film documents one of the six sold-out shows Swift performed at the SoFi Stadium in Inglewood, California over the summer as part of her ongoing Eras Tour, which kicked off in March and serves as a retrospective of her 17-year career.
It has already amassed a whopping $100million in presale tickets alone and will be available to watch exclusively at AMC Theatres starting Friday, October 13.
Missing from the fan-packed action was Swift’s rumored beau Travis Kelce, 34, as the Kansas City Chiefs tight end is scheduled to play the Denver Broncos on Thursday at his team’s home stadium.
Taylor Swift caused a total fan frenzy as she teased her impending arrival at the massive premiere for her highly-anticipated The Eras Tour Concert Film in the heart of Los Angeles on Wednesday night
She teamed her powder blue dress and eyelids with her signature ruby red lip and bold cateye flick.
Ahead of her arrival, Swift shared her excitement and announced that the ‘unprecedented demand’ for tickets has led to an on slot of ‘early access showings’ starting Thursday in the U.S. and Canada.
‘We’re also adding additional showtimes Friday and throughout the weekend. All tickets will be available by 10am tomorrow morning. And it’ll be showing starting Friday in 90 countries all over the world,’ the star continued.
She went on to thank her devout fans and teased that she was already ‘in the car’ en route to the big premiere in LA.
‘I can’t thank you enough for wanting to see this film that so vividly captures my favorite adventure I’ve ever been a part of: The Eras Tour. And the best part is, it’s an adventure we’re still on together. Getting in the car now…’ she wrote.
The Grove has already began preparations for Swift’s grand arrival, including setting up a massive red carpet surrounding the theater and a step-and-repeat backdrop, featuring the official Eras Tour poster.
At of an abundance of caution ‘there are hundreds of security guards in place to prevent chaos from erupting,’ as reported by TMZ.
A source originally told the outlet that Swift could ‘get pulled if any security issues arise’ or ‘The Grove becomes overwhelmed’ by Swifties.
Another insider added that out of an abundance of caution ‘there are hundreds of security guards in place to prevent chaos from erupting.’
The upscale shopping oasis, that includes a large AMC movie theater, will be closed for the entirety of Wednesday to accommodate the high-profile premiere.
The pop superstar has already surpassed $100 million in ticket presales for the film, so there will certainly be plenty of fans clamoring to get into the world premiere screening.
Swift has not confirmed whether she will be making a grand entrance to accompany the screenings.
Safety first: Her appearance, however, ‘may get pulled if any security issues arise’ or ‘The Grove becomes overwhelmed’ by Swifties, one source told TMZ
The 12-time Grammy winner, 33, shutdown The Grove LA shopping center to host over 2,200 of her most devoted fans, who got a first-look at the concert footage on the big screen; venue seen in July
The film documents one of the six sold-out shows Swift performed at the SoFi Stadium in Inglewood, California over the summer as part of her ongoing Eras Tour, which kicked off in March and serves as a retrospective of her 17-year career; seen in May
The AMC theater at The Grove will be reportedly devoting all 14 of its screens to showing the musical documentary, and the venue will be hosting 2,200 of the luckiest Swifties on the planet.
According to TMZ, fans received invitations to the premiere via Taylor’s team, though it’s unclear what criteria was used to select or invite them.
The invited fans are still in the dark about the details, and they reportedly won’t be told where to show up and when to arrive until 2 p.m. on the day of.
The premiere’s red carpet guests will make their way to The Grove at 6 p.m. on Wednesday evening, and the film is slated to start around 7 p.m.
LAPD officers and firefighters will also be in force on Wednesday to ensure that no one sneaks onto the property without a ticket, though they’ll have a large chunk of real estate to patrol.
Although it’s still unclear if Taylor will be in attendance, the sheer amount of forces needed to close down the enormous outdoor mall and to patrol it suggests that the hitmaker might drop by.
Although the AMC theater will be making bank thanks to its sold-out theaters, other smaller business will be missing out on customers after being forced to close for all of Wednesday.
However, Rick Caruso, the mall’s owner, will reportedly be compensating shops for lost business, though it’s unclear how much he’ll be paying and if it varies based on the stores’ regular amount of business.
Taylor already has $100 million in presales in the bank, but some analysts think her concert film could have an opening-weekend gross greater than the Barbie movie’s $162 million, though it won’t approach that movies stunning $1.43 billion grosses.
The film was a major coup for AMC. Taylor made the unusual move of negotiating directly with the theater chain to have it serve as her film’s distributor — skipping the usual middle man — after she and her family became frustrated with the demands of distributors she had been working with.
All AMC theaters in the US will be showing the documentary when it debuts on Friday, and AMC has also been working out contracts with rival theater chains to allow them to show the film as well.
The movie also isn’t eligible for AMC’s A-list subscription plan, and the tickets are more expensive than usual, meaning that the theater chain — and Taylor — will be making an even bigger pile of cash than usual.
