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Some Sydney Sweeney fans have not reacted warmly to her latest brand partnership — a limited-edition Dr. Squatch soap bar containing her used bathwater.
The Spokane, Washington-bred actress announced the item, called Bathwater Bliss, on Thursday, sparking backlash from her 25 million Instagram followers who called the product ‘weird’ and ‘gross.’
And on Friday, she subtly trolled the critics as she stepped out in a white bathrobe while on set for a campaign with HEYDUDE shoes.
According to the Squatch brand, the soap contains actual droplets of Sydney’s used bathwater.
It’s meant to be a nod to her Pacific Northwest roots and a cheeky answer to the internet’s obsession with the blonde bombshell, per GQ.
Some Sydney Sweeney fans have not reacted warmly to her latest brand partnership, a limited-edition Dr. Squatch soap bar containing her used bathwater. On Friday she subtly trolled the critics as she stepped out in a white bathrobe while on set for a campaign with HEYDUDE shoes
Sweeney cozied up in the warm robe while sporting a trucker hat and flashing a smile on set in Florida
In Thursday’s social media post, Sydney wrote in the caption, ‘You kept asking about my bathwater after the @drsquatch ad… so we kept it.
‘Introducing Sydney’s Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater. Available on 6/6/25 at drsquatch.com ✨.’
One fan wrote under the photo of the product — which features an animation of the beauty — ‘Sydney honey I love you but I don’t know about this.’
In her interview with GQ, the Euphoria sensation said, ‘I honestly think it’s a really fun, full-circle moment, because fans always joke about wanting my bathwater…’
Plugging the soap, she described, ‘It’s super soft, it’s really pretty. I’m looking at it right now. It’s marbly and has blues and a little bit of brown in it.’
She also explained how Dr. Squatch managed to get her bathwater into the cleansing bar.
‘When we were at the [Dr. Squatch] shoot, they had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water,’ she explained.
‘So it’s my real bathwater. I wanted to have it lean towards my home roots, so there’s this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly. But then there’s some city bathwater mixed in.’
Amid the pushback, one delighted fan joked in a comment, ‘Thanks, I’ll take 100,’ and collected nearly 3,000 likes.
Someone else wrote facetiously, ‘This is edible, right?’
Others were in disbelief, with one social media user commenting, ‘no way this is a real thing.’
The Spokane, Washington-bred actress announced the item, called Bathwater Bliss, on Thursday, sparking backlash from her 25 million Instagram followers who called the product ‘weird’ and ‘gross’
According to the Squatch brand, the soap contains actual droplets of Sydney’s used bathwater. It’s meant to be a nod to her Pacific Northwest roots and a cheeky answer to the internet’s obsession with the blonde bombshell
Meanwhile, another wrote, ‘Hey, so let’s be serious,’ while a different person begged, ‘Can we not normalize this.’
In October 2024, Sweeney starred as the Dr. Squatch’s sultry Body Wash Genie to promote its Natural Body Wash line.
‘Hello you dirty little boys, are you interested in my body… wash?’ she teased in the 30-second spot, which ignited the bathwater ‘requests.’
‘Well, you can’t have it, because this isn’t for boys. It’s for men. This is Dr. Squatch Natural Body Wash with long-lasting, natural aromas like wood barrel bourbon, pine tar, coconut castaway, and fresh falls,’ she recited.
In conclusion, she promised, ‘You’ll finally get the attention you deserve, so go to drsquatch.com today and quit being a dirty little boy!’
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