Sydney Sweeney sent a brutal message to critics of her controversial American Eagle campaign as she starred in another shoot for the brand.
Sydney Sweeney Claps Back at American Eagle Critics
Sydney Sweeney sent a brutal message to critics of her controversial American Eagle campaign as she starred in another shoot for the brand.The video begins with...
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The video begins with Sweeney asking the audience 'What brand am I wearing?' before flashes of her modeling their clothing appear on screen.
She then clearly references the backlash from last year's 'great jeans' promotion with a loaded answer to her own question.
In a nonchalant tone, she says with a smile and a knowing shrug: 'Yeah. That one.'
'American Eagle jean shorts,' a woman giggles in a voiceover.
If viewers were wondering if Sweeney, 28, was at all cowering over the drama from last year, this video demonstrated she hasn't let the hate get to her.
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Sydney Sweeney sent a brutal message to the critics of her controversial American Eagle campaign as she starred in another campaign for the brand
of a heated controversy after she appeared in an American Eagle ad featuring the tagline ' Has Great Jeans,' a pun on 'great genes'.
The phrase – and Sweeney’s blonde good looks - ignited a heated debate online when it launched in July with many accusing the company of promoting eugenics and white supremacy. Some even compared the ad to 'Nazi propaganda'.
In a recent interview with People, the star said that staying silent about the controversial ad only fueled the uproar.
She sparked controversy last year after starring in the brand's 'great jeans' campaign that led to the company facing accusations of promoting eugenics and white supremacy
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'In the past my stance has been to never respond to negative or positive press but recently I have come to realize that my silence regarding this issue has only widened the divide, not closed it.
'So, I hope this new year brings more focus on what connects us instead of what divides us.'
The actress first addressed the furor over her American Eagle ad in a November interview with GQ, saying she did ‘a jean ad’ and was too busy filming to notice the backlash.
'I did a jean ad. I mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans. I’m literally in jeans and a T-shirt every day of my life,' she told the magazine.
'I knew at the end of the day what that ad was for, and it was great jeans, it didn't affect me one way or the other.
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'I've always believed that I'm not here to tell people what to think. I know who I am. I know what I value. I know that I'm a kind person. I know that I love a lot, and I know that I'm just excited to see what happens next. And so I don't really let other people define who I am.'
Her response at that time was perceived by some media critics and fans as dismissive.
Despite an initial drop, the campaign soon reached its goal by standing out in a competitive market.
After the ad debuted, the buzz and debate enabled American Eagle to win a huge number of new customers. Soaring sales led to jean sell-outs and boosted investor interests.
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