St Patrick’s Day falls on Sunday but the celebration is already starting.
Jameson Irish Whiskey has brought onboard Saturday Night Live stars Colin Jost, 41, and Michael Che, 40, to get the fun going.
‘We teamed up with Colin Jost and Michael Che to help us seize this moment and encourage everyone to embrace St. Patrick’s Eve, because they’re a duo who appreciates a smooth Irish Whiskey, good company and a brand-new holiday – just like any Jameson would,’ said Anderson .Paak.
Jost and Che star in a series of hilarious content depicting just how frustrating it is to have Leap Year steal a Saturday St. Patrick’s Day.
They ultimately agreed that Jameson St. Patrick’s Eve is the perfect and perhaps only solution.
‘I don’t believe in leap years,’ said Jost.

St Patrick’s Day falls on Sunday but the celebration is already starting. Jameson Irish Whiskey has brought onboard Saturday Night Live stars Colin Jost, 41, and Michael Che, 40, to get the fun going

‘We teamed up with Colin Jost and Michael Che to help us seize this moment and encourage everyone to embrace St. Patrick’s Eve, because they’re a duo who appreciates a smooth Irish Whiskey, good company and a brand-new holiday – just like any Jameson would,’ said Anderson .Paak
‘Which is why I’m several days late for every appointment. But for all you sheep who trust Big Calendar and think February “sometimes” has an extra day, we’ve gotten you off the hook by inventing a new holiday, St. Patrick’s Eve.
‘And like I keep yelling at my family and therapist, “This isn’t just an excuse to party on Saturday as well as Sunday. It’s a real holiday.”‘
Che is also on board, making this Jameson partnership the first joint brand deal for the close pair.
‘Colin is also probably a little relieved we’re going to spend a Saturday night ringing in St. Patrick’s Eve with Jameson, instead of reading the jokes I write for him,’ he said.
‘I’m psyched to be back with my Jameson crew for their St. Patrick’s Eve bash! I was supposed to help kick-off Jameson’s St. Patrick’s Day with a concert in 2020, but that year had other plans for us,’ added Anderson .Paak.
‘When I learned they were throwing an epic St. Patrick’s Eve celebration in New York City, I knew I had to be there to DJ. Music is all about bringing people together and sharing one-of-a-kind experiences, something Jameson and I know a thing or two about. Can’t wait to get the party started early.’

Jost and Che star in a series of hilarious content depicting just how frustrating it is to have Leap Year steal a Saturday St. Patrick’s Day. They ultimately agreed that Jameson St. Patrick’s Eve is the perfect and perhaps only solution. ‘I don’t believe in leap years,’ said Jost

‘And like I keep yelling at my family and therapist, “This isn’t just an excuse to party on Saturday as well as Sunday. It’s a real holiday,”‘ he added

The Jameson St. Patrick’s Eve Jacket is a limited-edition streetwear style piece designed and produced in collaboration with Reed Art Department (Jeff Staple‘s creative agency)

Colin’s wife Scarlett Johansson was recently on his show SNL
‘Our Must be a Jameson campaign honors a community anchored by their shared lighthearted spirit, so when Leap Year skipped over a Saturday St. Patrick’s Day, we did exactly what a Jameson would do: we created a completely new holiday so people can start celebrating St. Patrick’s Day a little early,’ says Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey.
The Jameson St. Patrick’s Eve Jacket is a limited-edition streetwear style piece designed and produced in collaboration with Reed Art Department (Jeff Staple‘s creative agency).
The unisex vintage-inspired jacket is available for purchase at JamesonSPE.comretailing for $150 plus tax with free shipping in the continental U.S.
The limited-edition drop will take place on Tuesday (3/12). All proceeds will go to Restaurant Workers’ Community Fund (RWCF), continuing Jameson’s long-standing partnership with the organization.
The jacket’s design includes a hidden pocket to perfectly hold the Jameson hip flask that comes with the order, as well as patches signature to the Irish Whiskey brand.