Sasha Attwood Launches Lucrative Venture Beyond Grealish

They’ve been hailed the next Posh and Becks. And Everton player has all the necessary credentials: the 30-year-old is buff, handsome, has a penchant for fashion and was even an ambassador for Gucci.

Meanwhile his partner , 29, a beautiful influencer, has a love for all things clothes and beauty, a healthy social media following and is one of the most A-list WAGs-du-jour.

I can reveal that Sasha, Jack’s childhood sweetheart, is very much following in the footsteps of by stepping out of her man’s shadows and is secretly planning to launch a cosmetic brand.

According to documents recently filed with Companies House, Sasha has set up a new firm called Luee Ltd.

The official paperwork lists the company’s business activity as the ‘retail sale of cosmetic and toilet articles in specialised stores’, suggesting the venture will focus on beauty products.

But Sasha isn’t going it alone. Her venture comes with a potentially powerful advantage: a business partner who already has significant expertise in the beauty world.

Joining her in the venture is make-up artist and Sasha’s close friend Jacinta Spencer, 32, who is widely respected in the industry. She has collaborated with a number of well-known clients, such as Princess Diana’s nieces Lady Amelia and Eliza Spencer and their sister Kitty, plus singer Mimi Webb, model Paris Jackson and Bond actress Naomie Harris, giving the brand valuable insider knowledge from the start.

Together, the women have a combined following of more than a million followers.

Friends say the pair have long shared a passion for beauty products and have often spoken about working together on a project. Now it appears those conversations have finally turned into a serious business plan.

‘Having Jacinta on board could significantly boost the venture’s chances of success in what is an increasingly competitive cosmetics market,’ a source said.

It will be a change of pace for Sasha, who has been enjoying life as a stay-at-home mum to her and Jack’s daughter Mila, who is now 18 months old.

Friends say Sasha – who has built a following as a model and social media personality – has relished her time prioritising motherhood while Jack’s football schedule has kept him busy with Everton commitments while he’s there on loan from Manchester City.

But with big plans to become football’s golden couple, Sasha has clearly decided it’s time to step into the spotlight. Details about her new brand are still under wraps, and the name has already sparked curiosity: no one quite knows what ‘Luee’ means.

But Sasha knows by now that there’s nothing like a bit of mystery to get people talking. Posh will be proud!

Maebe next time...

This weekend was meant to be a major milestone for Molly-Mae Hague.

The former Love Island star launched a London pop-up store for her clothing brand Maebe, drawing queues of eager fans hoping to get their hands on the influencer-turned-entrepreneur’s latest designs.

But not everyone was impressed. Step forward beauty creator Nas Ganev.

He took to social media after visiting the event to share his disappointment at what he saw inside.

‘There were only white women in the room,’ he said in a video. ‘There was no diversity at all.’

Another comment read: ‘There’s something about the marketing of this brand that feels it is exclusively for white women only… as if only the girls that look like Molly Mae could wear these clothes. From the team itself to the images used for marketing, I think there’s definitely some learning that could be done in this space.’

For Molly-Mae, whose success has been built on a fiercely loyal fanbase, the launch of Maebe is a significant step in building a fashion empire beyond reality TV.

But this backlash shows that in today’s social-media age, brand launches aren’t judged only on sales or queues around the block. They’re judged by who is, and who isn’t, in the room.

A swing and a miss for Grace Jackson

Grace Jackson built her reputation as someone who isn’t afraid to speak her mind.

During her stint on Love Island, the influencer was praised by viewers for refusing to let either of her love interests, Towie star Joey Essex or her now-boyfriend Luca Bish, walk all over her.

So when Grace announced a new podcast promising a ‘safe space for girly chats’ and advice for women, the idea seemed like a natural next step.

But the launch of the series has quickly raised eyebrows. Episode one, titled Girl Code, features Grace discussing friendship, loyalty and women supporting women. Yet for some viewers, the topic feels slightly awkward given one of the influencer’s long-standing friendships.

For Grace is known to be close with the controversial MMA fighter Conor McGregor who, in November 2025, was ordered to pay £200,000 in damages plus costs to a Dublin hairdresser, Nikita Hand, after a jury found he had sexually assaulted her in a hotel in 2018.

In fact, the pair are so friendly that when Grace appeared on Love Island in July 2024, McGregor urged his 47million Instagram followers to vote for her.

They have worked together in the past too, with Grace promoting his drinks brand at events and previously working as a ring girl for the fighter.

More recently, Grace and Luca even attended McGregor’s wedding in December though, tellingly, neither of them posted about it on their socials.

All of which makes the ‘girl power’ messaging of Grace’s new podcast ring a little hollow.

UP

Sam Thompson and GK Barry are the new ultimate double act in ITV’s new series Celebrity Sabotage, a prank show in which celebrities target members of the public.

I was invited to the press screener and clips from the first episode had me laughing out loud. The pair, who are signed to the same talent agency and star in the show alongside Joel Dommett and Judi Love, have a real rapport. It feels like the first good, family-friendly Saturday night show in a very long time.

DOWN

If you’ve spent even five minutes on social media this week, you’ll know exactly why Jess Wright has found herself in hot water. The former Towie star turned influencer has sparked a fierce backlash after declaring on her podcast – Wright At Home, which she co-hosts with her mother and sister – that women shouldn’t wear thong bikinis on the beach.

‘I can’t stand how it’s become acceptable to walk around on the beach in a thong,’ she said.

The fallout was swift from female fans who claimed the comments were ‘disrespectful’ and ‘degrading’. And, as ever, the internet never forgets.

Within hours, Jess’s followers had unearthed a catalogue of photographs of her posing in thong bikini bottoms – including the time she wore lingerie to an airport during her hen do. Embarrassing!

Carolyn Bessette-Kennedy is all over my social media – which is a comeback nobody could have predicted, considering she died in 1999.

The catalyst is Love Story, the glossy new Disney+ series about her romance with JFK Jr, styled by Rudy Mance, which has proved a runaway success. I’ve devoured every episode and am already impatiently waiting for the next instalment.

In the meantime, my FYP has been flooded with influencers painstakingly recreating Carolyn’s ‘old money’ minimalist looks, copying her sleek hair, and in some cases even attempting to style their long-suffering husbands in the image of JFK Jr.

I can’t help what Carolyn would think about all of this. She was famously private and deeply uncomfortable with Press attention. One suspects she would have loathed the idea of strangers dissecting her wardrobe and personal life for clicks.

My girlfriends and I have already secured our tickets for the Vogue Vintage Market taking place next weekend, and we’re counting down the days.

After the runaway success of last year’s sale, which raised more than £65,000 for charity in collaboration with eBay, it is back for 2026 – bigger and better than ever, with archival runway pieces and designer bags on offer. The London event will take place on Saturday, March 21, hosted by two of the city’s most stylish vintage enthusiasts, models Alexa Chung and Lila Moss, and is moving to a larger space with hundreds more one-of-a-kind pieces available. I have no doubt some of fashion’s biggest influencers will be lining up as well.

Drop me an email or DM if you have any tips, information or think there is something worth looking into. 

Email me – molly.clayton@dailymail.co.uk

Instagram – @mollyroseclayton

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