The Kyle and Jackie O Show have been beaten in the radio ratings by their Melbourne rivals Nova’s Jase and Lauren after their huge multimillion-dollar expansion deal.
Lauren Phillips and Jase Hawkins had a big win in the breakfast slot, becoming the second most listened show in Victoria.
They increased their 8.7 per cent to 9.6 per cent in the latest survey, which covered April 14 to June 22, overtaking FOX FM’s Fifi, Fev and Nick, who fell from 10 per cent to 9.5 per cent to land in third place.
The Kyle and Jackie O show sat in sixth position with a 5.9 per cent share behind smoothfm and Triple M’s Marty Sheargold Show.
GOLD FM’s Christian O’Connell still has the top rating breakfast show in Melbourne with a 10.8 per cent share.
ARN Chief Content Officer Duncan Campbell said: ‘Despite their 25 years on air together, The Kyle & Jackie O Show is still a brand-new show for Melbourne, and we are encouraged by these early results.
‘In particular, the increase in cume [cumulative audience] demonstrates that the show is attracting new listeners and as that cume is converted to loyal listening, we’ll see share increasing.
‘We know it’ll take a few more surveys before their presence truly starts to resonate with the Melbourne audience, but we’re excited to build on this foundation and are confident that Kyle & Jackie O will continue to capture the hearts of Melbourne listeners just as they have in Sydney.’
The Kyle and Jackie O Show have been beaten in the radio ratings by their Melbourne rivals, Nova’s Jase and Lauren
The duo faired better in Sydney however, achieving a share of 14.1 per cent and attracting a weekly audience of 696,000 Sydneysiders.
On April 29, Kyle and Jackie O took their breakfast radio show to Melbourne in a huge multimillion-dollar expansion deal.
The move triggered the axing of Jason ‘Jase’ Hawkins and Lauren Phillips’ breakfast show.
An unapologetic Kyle said he felt indifferent to his competitors being sacked, as it ultimately came down to who was attracting the most listeners.
‘No, I don’t care. That’s why we went for Melbourne, we were like, “We’ve given this Jase and Lauren on KIIS FM a good run, it can’t get over fourth in the radio ratings, so we’ll take it”,’ he told news.com.au.
On Tuesday, KIIS 106.5’s flagship breakfast program topped the Sydney radio ratings for the 44th consecutive time
He added that the The Kyle and Jackie O Show was moved to Melbourne because it was a ‘market in trouble’ and their program could help regain listeners.
However, Kyle’s co-host Jackie ‘O’ Henderson took a different approach, adding that while she didn’t like competitors being axed it was the unfortunate reality of the business.
‘No one ever wants to move someone out of a job. I wouldn’t want that to happen to me. It’s a double edged sword, it really is,’ she said.
The popular breakfast show has also gained momentum in Melbourne, boosting KIIS’ audience up by 48,000 to 502,000 listeners
