PR maven Roxy Jacenko might have just re-opened her publicity agency Sweaty Betty, but she had a rather bizarre solution for fans amid Sydney’s impending commuter chaos.
Despite being known as an expert in all things advertising, she bizarrely promoted bikes costing as much as $5,699 as the solution for those unable to get trains over the weekend.
Sydneysiders are on track for travel mayhem as the city’s rail network grinds to a halt for three days, after negotiations between the NSW government and the transport union broke down.
Roxy, who personally owns at least half a dozen expensive luxury vehicles and drives to work, shared news of Sydney’s rail strike action to her social media on Thursday.
‘I mean, you need to get to work – no train, buses overloaded…’ she captioned several screenshots of the news.
The post was then immediately followed by an advertisement for a PR stunt for one her clients, Flight Risk.
PR maven Roxy Jacenko (pictured) has decided to use the impending shutdown of Sydney’s rail network to promote one of her clients
Sydneysiders are on track for travel mayhem this weekend as the city’s rail network grinds to a halt for three days, after negotiations between the NSW government and the transport union broke down
‘Paused trains. Unstoppable rides. Ride with us from 7am. Central Station. Tomorrow,’ the post read.
The electric bike company, who sells bikes for between $1,999 and $5,699, then shared a video of half a dozen of their bikes parked in Sydney’s CBD to Instagram.
From 7 to 10am on Thursday morning, the company offered commuters free rides to work on the back of their electric bikes – within a 15km radius.
Half a dozen staff stood outside Central Station with hot pink signs offering to let commuters hop on the back of the bikes and be dropped off at their offices.
‘A rail strike threat? A PR dream for me,’ Roxy captioned a video of the stunt shared to her Instagram.
The last time Roxy caught a train personally was 26 years ago, a Sweaty Betty spokeswoman told Daily Mail Australia.
‘Last time RJ caught the train was in 1998!! Town Hall, to Kings Cross, to school,’ she said.
‘It’s safe to say the PR queen of Australia is back in the game seizing any opportunity!’
Electric bike company Flight Risk, who sells bikes for between $1,999 and $5,699, shared a video of half a dozen of their bikes parked in Sydney’s CBD to Instagram offering free rides
From 7 to 10am on Thursday morning, the company offered commuters free rides to work on the back of their electric bikes – within a 15km radius of Sydney’s Central Station
The 36-hour strike from this Friday through to Sunday morning will be one of the largest shut downs of the rail network in New South Wales’ history.
Millions of travellers will be left stranded this weekend after the state government balked at the Rail Tram and Bus Union’s (RTBU) demand for a 32 per cent pay increase.
Trains will stop running from 10pm Thursday and will remain out of action until 6am Sunday, unless an 11th hour compromise is reached this afternoon.
Further industrial action could also take place next week, with the threat of pre-Christmas transportation hanging in the balance.
Services have already been impacted due to operational issues and urgent track repairs after smaller industrial action cancelled or delayed more than 100 peak hour trains on Tuesday.
The rail network shutting down will not be a problem for Roxy herself, whose passion for luxury cars is well documented.
Prior to her Singapore relocation, Roxy’s stable of luxury cars included half a dozen a jet black 2021 Mercedes-Benz G-Class G63 AMG, which has a price tag of around $300,000, among many others.
Roxy previously posted a picture of her ride parked next to her Porsche Taycan Turbo S car – one of only four all electric Porsches in Australia.
Roxy shared news of Sydney’s rail strike action to her social media followed by an advertisement for her client Flight Risk
Half a dozen staff stood outside Central Station with hot pink signs offering to let commuters hop on the back of the bikes and be dropped off at their offices
The rail network shutting down would not be a problem for Roxy herself, who owns a jet black 2021 Mercedes-Benz G-Class G63 AMG, which has a price tag of around $300,000 (left) and Porsche Taycan Turbo S car which costs $385,000
The well-known media personality is also the proud owner of a $250,000 Porsche Cayenne GTS, which she crashed.
After popping the tyre on her 11-year-old daughter Pixie’s $276,000 Mercedes-Benz GLS, the PR dynamo treated herself to a a bright red $420,600 Ferrari 488 as she wrapped up work in 2022.
The beauty has also been regularly seen in the past racing around in her own Aston Martin Vantage, worth a staggering $380,000.
To add insult to injury, Roxy last week scolded fellow CEO Jane Lu for allowing employees to work from home – a move that means workers can cut down on commuting hours.
Speaking on The Lazy CEO Podcast with Jane Lu, Roxy said: ‘You’ve got a whole team out there. Get them here five days a week, not f**king two days a week.’
‘The only way to work the team is with the team. And I’m sorry, I don’t believe in this work from home.’
Roxy also treated herself to a a bright red $420,600 Ferrari 488 as she wrapped up work in 2022
