Rita Ora was seen working up a sweat in skimpy gym wear as she launched her latest collection with Primark.
The singer, 35, has launched several collections with the budget high street brand after her first in 2023 – and is now venturing into fitness wear alongside hip hop artist Krept.
Her latest drop, named Every Move Counts, is inspired by Rita’s love of Pilates and are designed to be worn both in and out of the studio.
In an array of promotional snaps, Rita was seen putting the gym wear to the test as she worked out on a Pilates reformer machine.
She wore a cropped chocolate brown t-shirt featuring a dropped back design, paired with high-waisted skintight shorts.
In another look, Rita opted for The Rita Ora Gathered Tech Jacket (£22.00) and a pair of matching gym shorts.
Rita Ora was seen working up a sweat in skimpy gym wear as she launched her latest collection with Primark
The singer has launched several collections with the budget high street brand after her first in 2023 – and is now venturing into fitness wear
‘This collection with Primark was inspired by my love of Pilates and that balance between strength, confidence, and ease,’ Rita said.
‘I wanted pieces that support you when you’re really pushing yourself, but still feel soft, flattering, and stylish enough to wear beyond the studio.’
She continued: ‘From sculpting fabrics to buttery-soft layers, everything is designed to move with you – whether you’re training, stretching, or just getting things done. It’s about redefining performance on your own terms, feeling confident in your body, and looking good while doing it.
‘I’m so proud of how this collection brings style and function together in a way that feels effortless and real!’
Rita’s latest pieces, which range in price from £2.50 to £26.00, feature additional support around the core to enhance even the sweatiest gym session.
The versatile Womenswear garments are designed to move with the wearer, whether they are running for the bus or on the treadmill.
Meanwhile the Menswear collection, modelled by musician Krept, is built for reps, rest days and winter workouts, featuring sweat-wicking fabrics and anti-chafe designs designed for high-intensity training.
Of his involvement with the collection, Krept said: ‘I believe everyone should have access to great sportswear, not just athletes or influencers. That’s why working with Primark felt right, it’s about performance and confidence without barriers.’
In an array of promotional snaps, Rita was seen putting the gym wear to the test as she worked out on a Pilates reformer machine
She wore a cropped chocolate brown t-shirt featuring a dropped back design, paired with high-waisted skintight shorts
In another look, Rita opted for a striking bright red high-neck shell jacket with a drawstring waist and a pair of matching gym shorts
Meanwhile the Menswear collection is built for reps, rest days and winter workouts, featuring sweat-wicking fabrics and anti-chafe designs designed for high-intensity training
Rita has been working with the high street fashion chain since 2023 and has had multiple collections with the brand.
But she appeared to inadvertently moan about an item in her own Primark collection after she revealed her fashion red flag last summer.
The star put her foot in it in an interview with Off Trend HQ as she was asked what her fashion red flag is.
Rita was quick to answer as she began: ‘I don’t like seeing linings in like things.
‘If you’re wearing a long skirt, I don’t wanna see that there’s a lining halfway through your leg.’
Agreeing with her the interview added: ‘Completely sheer or cover everything.’
Rita continued: ‘Ughhhh it’s lazy, fix it.’
However eagle-eyed fans were quick to point out that Rita is in fact guilty of this red flag herself as they rushed to the comments to reveal her blunder.
Rita appeared to inadvertently moan about an item in her own Primark collection after she revealed her fashion red flag last summer
Eagle-eyed fans were quick to point out that Rita is in fact guilty of this red flag herself as they rushed to the comments to reveal her blunder
The star’s most recent summer collection features a lace midi skirt at £14 which features the design she hates – a visible lining.
Fans penned: ‘So, like the one she brought out with her name on for Primark?’;
‘Is she aware of her Primark range?’; ‘I just knew her collection would have something similar,’;
‘You caught her out big time,’; ‘Do you know how funny this is,’; ‘@Rita Ora I can see someone had nothing to do with her own collection.’
