Rita Ora cut a chic figure as she arrived at a photoshoot for her own range with high street brand Primark at a residential house in Willesden, London on Tuesday.
The singer, 33, put on a very leggy display as she showed off her toned physique in a pair of white lace embroidered tights and short black mini skirt.
The hitmaker layered up for the shoot as she donned a camel brown ribbed jumper over a white shirt which she left untucked.
Waving at fans, the star also threw on a cosy black jacket which was adorned with big fur cuffs and collar.
Rita looked in great spirits as she smiled in snaps, despite receiving public backlash for her collaboration with the fast fashion brand as fans accused her of ‘not caring’ after the controversial decision.
Rita Ora, 33, put on a VERY leggy display in some white lace tights as she arrived at Primark photoshoot in Willesden, London on Tuesday
The hitmaker layered up for the shoot as she donned a camel brown ribbed jumper over a white shirt which she left untucked
The star completed the fashionable ensemble with some chunky khaki leg warmers and black buckled leather boots as she strode to the set.
Rita swept her golden curly locks back off her face with a claw clip while donning a trendy pair of black sunglasses and holding a miniature Stanley Cup.
Ready to be prepped and styled, crew were seen arriving with suitcases of clothes before the star disappeared into the Winnebago where the glam team spent two hours perfecting her hair and make up.
The singer confirmed she had teamed up with Primark back in September 2023 as she revealed she was launching her own multi-season collaboration.
But she was quickly hit by backlash from a group of fans for working with a fast fashion brand after launching a sustainable activewear brand Human Beings.
Fans accused her of ‘not caring’ for venturing into fast fashion, while others shared their doubts that the millionaire and globally famous popstar still shops at the budget high street retailer.
Reacting to the partnership, one wrote: ‘Fast fashion is destroying the planet, or don’t you care.’
Another fumed: ‘Rita Ora who prides herself with her own ‘sustainable’ line of sportswear making the world a better place just partnered with Primark. She really does not give a f**k.’
Waving at fans, the star also threw on a cosy black jacket which was adorned with big fur cuffs and collar
The singer showed off her toned physique in a pair of white lace embroidered tights and short black mini skirt
The star completed the fashionable ensemble with some chunky khaki leg warmers and black buckled leather boots as she strode to the set
Ready to be prepped and styled, crew were seen arriving with suitcases of clothes before the star disappeared into the Winnebago where the glam team spent two hours perfecting her hair and make up
While a third shared their doubts as they wrote: ‘Yeah right!! When was the last time she shopped at Primark!!!!’
And another added: ‘Nout against Rita in the slightest but “shopped there since a teenager”?!! I doubt very much even 5 per cent of her wardrobe is high street clothing, let alone Primark?’
However, other fans praised Rita for her new collaboration and took to the comments of her post to share their excitement for the September 19 launch date.
One wrote: ‘What a collab! Absolutely love it!,’ while another said: ‘OMG I can’t believe it’s amazing,’ and a third penned: ‘Omg exciting!!!! can’t wait to check it out.’
Another added: ‘I definitely guessed it! haha and couldn’t be happier about it!! you know where you’ll find me on the 19th.’
After announcing her new partnership Rita told fans how she has shopped at Primark ever since she was a teenager as she described it as her ‘unique go-to’ shop.
Rita has received public backlash for her collaboration with the fast fashion brand as fans accused her of ‘not caring’ after the controversial decision
Rita swept her golden curly locks back off her face with a claw clip
The shoot took place at a residential house in Willesden, London
A sneak peak showed one member of the team carrying a selection of chunky bangles from the collection
Fans previously accused her of ‘not caring’ for venturing into fast fashion, while others shared their doubts that the millionaire and globally famous popstar still shops at the budget high street retailer
The shoot looked set up and ready as the crew descended on the house
Another behind the scenes shot showed some of the clothing items entering the Winnebago for Rita to try
She said in an Instagram post: ‘For as long as I can remember, Primark has been part of my DNA. I’ve shopped at their stores, along with my friends and family, since I was a teenager.’
Her partnership with fast fashion brand Primark comes after Rita launched her sustainable activewear brand Humans Being last year.
Humans Being makes eco-conscious decisions from the start of design, through to packaging and even beyond the garment’s lifespan.
Crafted from sustainable and recyclable materials with a circular life cycle, recycled plastic bottles, and natural materials like organic cotton, the collection ‘designs truly eco-conscious, quality pieces that are built to last and made to empower’.
She said: ‘Throughout my life, I have always wanted to look stylish, and when I was younger, I couldn’t have done that without Primark.
‘I could always stretch my budget with so many great pieces from Primark. Honestly, that is really when I learned how to get creative and play with fashion.
‘Creating this collection with Primark has been very nostalgic for me, and I can’t wait for the world to see it!’
‘Don’t you care?’:Fans hit Rita with a wave of backlash from fans for working with a fast fashion brand after launching a sustainable activewear brand Human Beings
