Rita Ora stunned in a PVC ensemble as she headed to a London branch of Primark on Wednesday to promote her collaboration with the brand.
The singer, 32, wore an all-black outfit which featured a belted PVC trench coat, trousers, and matching knee high boots.
She finished the look with a shiny black leather bag and a pair of black sunglasses.
Rita, who married film director Taika Waititi last year, launched Rita Ora x Primark back in September.
The collaboration was faced with backlash from fans who were disappointed that Rita would promote fast fashion and sceptical that a millionaire would shop at Primark.
Shiny, happy clothing: Rita Ora stunned in a PVC belted trench and matching knee high boots as she headed to a London Primark on Wednesday to promote her collaboration with the brand
Stylish: The singer, 32, looked incredible in her all-black outfit which had a high-shine finish
Beaming with pride: She posed outside the store window which had a huge picture of her inside
Rita Ora x Primark is an international, multi-season collaboration allowing Primark customers to shop Rita’s famous, edgy style for less.
Commenting on the partnership, Rita said, ‘Throughout my life, I have always wanted to look stylish, and when I was younger, I couldn’t have done that without Primark.’
‘I could always stretch my budget with so many great pieces from Primark. Honestly, that is really when I learned how to get creative and play with fashion.
‘Creating this collection with Primark has been very nostalgic for me, and I can’t wait for the world to see it!’
The RIP hitmaker is currently a coach on The Voice Australia and is expect to be a panelist in The Masked Singer (US) next year.
Rita has also returned to music, releasing third studio album You & I in July – eleven years after her debut album took the British charts by storm.
She has been enjoying a high-profile relationship with husband Taika since 2021, and previously dated the likes of Rob Kardashian and Calvin Harris.
Before their marriage, Rita and Taika famously found themselves embroiled in a throuple rumour, with Tessa Thompson.
‘Don’t you care?’ The collaboration was faced with backlash from fans who were disappointed that Rita would promote fast fashion and doubting that a millionaire would shop at Primark
