Pip Edwards came full circle this week as she took up the creative director position at Ksubi, the fashion brand she got her start in as a ‘sexytary’.
While the move shocked fans, as it came shortly after she stepped down from the same role at her company P.E Nation, there were clues leading up to the change.
The fashion entrepreneur, 44, was spotted in New York City on Wednesday, the day before fashion week was set to kick off, with Ksubi hosting an event there soon.
The fashion label, co-founded in 1999 by Pip’s ex Dan Single in Sydney, was giving away five double passes to their show which will kick off on September 11.
Pip was spotted walking through the streets of New York City wearing flared Ksubi jeans just a week before the event.
She slipped into the dark blue Soho Original Snaps, which are worth $239.95, and paired them with a simple black tank top.
The blonde beauty accessorised with several pieces of chunky gold jewellery as she slicked her tresses back into a low ponytail.
Spending some quality time with friends, the Australian entrepreneur ran into American comedian Andrew Schulz during her outing.
Pip Edwards, 44, was spotted walking the streets of New York City on Wednesday ahead of fashion week, wearing a pair of Ksubi jeans in a telling clue she was moving to the company
Pip announced on Thursday she had left P.E Nation, the athleisure brand she co-founded with friend Claire Tregoning, to go back to her fashion roots.
The Sydney socialite this week revealed her shock return to Ksubi, the Aussie streetwear brand she helped build with her ex Dan, 46, two decades ago.
‘As fate would have it, today I’m announcing my return to Ksubi as Creative Director – a true full-circle moment,’ Pip captioned her announcement.
In the post, she included a photo of herself posing with Ksubi CEO Craig King in black denim and a plain white T-shirt.
The blonde beauty accessorised with several pieces of chunky gold jewellery as she slicked her tresses back into a low ponytail
Another clue to Pip’s defection from P.E Nation saw Ksubi hosting an event at New York fashion week where the entrepreneur is currently staying
‘From its inception, Ksubi has been at the core of the global cultural zeitgeist, thriving at the intersection of where fashion, art, and music meet,’ Pip continued.
‘Having been part of the original crew 20 years ago, I’m excited to join the talented team at Ksubi once again and contribute to their already impressive global success.’
Pip’s ex husband Dan founded the edgy denim brand, then known as Tsubi, with his friends Gareth Moody and George Gorrow in 1999.
In 2004 Pip was hired as a ‘sexytary’ and the unusual position proved to be the opportunity of a lifetime for Pip.
The fashion designer famously once rocked a mullet-and-rat’s-tail hairstyle while opening Tsubi’s first store in Bondi Beach.
Spending some quality time with friends, Pip also ran into American comedian Andrew Schulz during her outing