Paris Hilton sizzled as the face of Agent Provocateur’s latest campaign.
The heiress, 43, stars in the brand’s fall/winter 2024 collection and absolutely drops jaws modeling an array of racy looks from the lingerie company.
In shoot captured by photographer Greg Williams, Hilton sent temperatures soaring as she posed by the fireplace and more.
While sitting in the driver’s seat of a vintage car, Paris – who will soon be releasing her second studio album – donned a sexy lace bra with matching underwear and garter along with pearl-infused choker necklace bearing the brand’s initials.
She tilted her sunglasses away from her eyes with attitude as she placed another hand on the steering wheel.
Paris Hilton sizzled as the face of Agent Provocateur’s latest campaign
Among the sizzling looks she donned was a strappy black bra made of pearl beads that served as sleeves.
She donned an especially racy bra and matching bottoms as she posed beside a sink.
But she covered up in a glimmering grey robe decked out with pink straps.
‘It’s the ultimate tribute to iconic femininity,’ Paris said of the new campaign in a statement obtained by Women’s Wear Daily. ‘AP has always embodied empowerment and elegance to me and to join them in this celebration of legacy is an honor.’
‘For me, she’s sexy, bold and provocative,’ Sarah Shotton, creative director at Agent Provocateur, said. ‘Paris is amazing, and she’s a huge fan of AP. I made her some wedding lingerie and a special kimono for her. She’s a proper AP girl.’
Paris even attended the launch of Agent Provocateur’s Los Angeles store back in 2000.
‘Since 1994, Agent Provocateur has rewritten the rules of lingerie, empowering and celebrating women across the globe,’ the brand explained on their Instagram Stories of the campaign.
‘To kick off our thirtieth anniversary year, global icon, mother, businesswoman, activist, actor and DJ, Paris Hilton stars as The Provocateur.
The heiress, 43, stars in the brand’s fall/winter 2024 collection and absolutely drops jaws modeling an array of racy looks from the lingerie company
Among the sizzling looks she donned was a strappy black bra made of pearl beads that served as sleeves
In shoot captured by photographer Greg Williams, Hilton sent temperatures soaring as she posed by the fireplace and more
She seductively lounged by the roaring fire
She donned an especially racy bra and matching bottoms as she posed beside a sink
But she covered up in a glimmering grey robe decked out with pink straps
‘Conceptualized by creative director Sarah Shotton and shot in LA by Greg Williams, this is a Hollywood love story between an iconic woman and an iconic brand.’
Meanwhile, Paris was seen departing SiriusXM Studios in New York City on Wednesday.
The socialite looked fabulous in a grey Rolling Stones tank top, pleated leather skirt, and thigh-high boots.
The heiress has been especially busy as of late as she prepares for the release of her second studio album, Infinite Icon.
Infinite Icon is set for release on September 6. This marks her first full-length album in nearly 20 years.
Hilton got into the Western spirit with a cowboy hat
She also rocked a long-sleeve look with heels
‘It’s the ultimate tribute to iconic femininity,’ Paris said of the new campaign in a statement obtained by Women’s Wear Daily
Hilton posed in the backseat of the vintage vehicle
Meanwhile, Paris was seen departing SiriusXM Studios in New York City on Wednesday
The heiress has been especially busy as of late as she prepares for the release of her second studio album, Infinite Icon
Her album comes nearly two decades after her 2006 self-titled debut, which featured the single Stars Are Blind.
Aside from her album, Hilton and her former Simple Life castmate Nicole Richie have been filming their new reality show, Paris and Nicole The Encore.
The dynamic duo famously launched their careers starring in their very own reality show, The Simple Life, which aired for five seasons spanning 2003-2007.
Outside of her career, Paris has been married to Carter Reum since 2021 and they share two children together – son Phoenix, one, and daughter London, who will celebrate her first birthday in November.
