Paris Hilton looked sensational at her Tan-Luxe launch event at Westfield Century City in Los Angeles on Wednesday.
The socialite, 43, put her toned figure on display in a racy pink shimmering cut-out mini dress, teamed with stilettos.
She completed the dazzling ensemble with dainty silver jewellery and sunglasses as she posed for stunning snaps at the lavish event.
Her mother Kathy, who looked chic in a pale pink satin blazer, was also in attendance to show Paris some support, alongside pals Vas J Morgan, Nicole Williams-English and Mikayla Nogueira.
It comes after Paris unveiled her collaboration with self-tan skincare brand Tan-Luxe on Sunday.
Paris Hilton looked sensational at her Tan-Luxe launch event at Westfield Century City in Los Angeles on Wednesday
The socialite, 43, put her toned figure on display in a racy pink shimmering cut-out mini dress, teamed with stilettos
The singer showcased her incredible physique as she wowed in a futuristic pink tie-dye PVC dress for the new campaign.
Known for her iconic fashionable looks, Paris didn’t disappoint as she paired the dress with some sparkly pink heels and styled her platinum blonde hair straight.
Her new tanning product, THE FUTURE, is an airbrush 360 Self-Tan Mist which offers a professional grade spray tan at home.
And Paris looked to have a great time filming the video for the campaign, as viewers were greeted by not one, not two but three versions of Paris.
As the video begins, Paris is tasked with the mission of coming up with an ‘iconic Paris tag line’ for the new Tan-Luxe product.
The socialite then calls upon AI Paris to help her with her brainstorm as she begins: ‘Ok we need a new tagline for our new Tan-Luxe Airbrush 360 Self-Tan Mist.’
Spraying the tan she continues: ‘It is so easy to apply, so long lasting, no streaks and it smells amazing. It’s the future.’
AI Paris then suggests: ‘What about, the future is so hot… it’s burning’.
She completed the dazzling ensemble with dainty silver jewellery and sunglasses as she posed for stunning snaps at the lavish event
Her mother Kathy, who looked chic in a pale pink satin blazer, was in attendance to show her support
Kathy posing alongside Laura Bamidele
It comes after Paris unveiled her collaboration with self-tan skincare brand Tan-Luxe on Sunday
Her new tanning product, THE FUTURE, is an airbrush 360 Self-Tan Mist which offers a professional grade spray tan at home
Paris posed with TikTok star Mikayla Nogueira
Former TOWIE star Vas J Morgan looked typically stylish in a black trench coat and fedora
Speaking about the new product, Paris explained: ‘I’ve been spray-tanning for over 20 years, and I’ve tried every formula on the market to perfect my glow.’
‘I knew I’d found my match when I tried Tan-Luxe’s clear formulas. They were a total game-changer to me. It felt like my tanning routine had stepped 40 years into the future!’
She joked: ‘I always say to my husband, “I’m not Paris when I’m pale.” That’s why I’ve partnered with Tan-Luxe to create the easiest-to-use, longest-lasting, and most hydrating tan ever. And I would know, since I’m the Queen of Tanning.’
The final Paris then arrives and both Paris’ are overwhelmed by her beauty as they remark: ‘The future looks good on you,’ coining the tag line for the new product.
As future Paris adds: ‘Got to run, this Alien War, I’m like the general,’ the other Paris’ then reply: ‘Hot, Sliving’ as they make sure to include Paris’ famous catch phrase.
Speaking about the new product, Paris explained: ‘I’ve been spray-tanning for over 20 years, and I’ve tried every formula on the market to perfect my glow.
‘I knew I’d found my match when I tried Tan-Luxe’s clear formulas. They were a total game-changer to me. It felt like my tanning routine had stepped 40 years into the future!’
She joked: ‘I always say to my husband, “I’m not Paris when I’m pale.” That’s why I’ve partnered with Tan-Luxe to create the easiest-to-use, longest-lasting, and most hydrating tan ever. And I would know, since I’m the Queen of Tanning.’
Meanwhile Tan-Luxe founder and CEO Marc Elrick said: ‘For our first-ever celebrity collaboration, Paris was the ideal choice,.
‘She has always been ahead of the curve, whether that be inventing the selfie back in the early 2000s, or, more recently, trailblazing in the Web3 space. To us, she is the future–and her evolution aligned so well with Tan-Luxe’s pioneering spirit.’
Last week Paris shared the adorable first snaps of her baby daughter London.
The star, who welcomed London via surrogate in November, posed up with husband Carter Reum, 43, and son Phoenix, 15 months in the first snaps taken by CamraFace.
London looked adorable in a pink bow and dress as Hilton wrote a sweet caption.
She penned: ‘Introducing London Marilyn Hilton-Reum, I’ve dreamed of having a daughter named London for as long as I can remember. I’m so grateful she is hereI truly cherish every moment I spend with her.
‘Together with Phoenix, my angel babies have shown me a love that I never even knew could run so deep before I became their mother.’
Last week Paris shared the adorable first snaps of her baby daughter London
The socialite, who welcomed London via surrogate in November, posed up with husband Carter Reum, 43, and son Phoenix, one in the first snaps
The star also revealed her new track with Sia was inspired by her motherhood journey.
On the song Fame Won’t Love You., Paris sings shatteringly about trying to ‘find validation for my futile existence’ in the ‘smiles’ of the audience, only to discover that ‘fame won’t love you like a mother, like a father should.’
She continued in her caption: ‘My incredible journey through motherhood has inspired a new, deeply personal song with my dear friend Sia called Fame Won’t Love You.
‘The song serves as a reminder that the special bond I feel with my children, my husband & my family is more valuable than anything else in the world. It’s an anthem that will empower you to hold your most sacred relationships even closer to your heart – whether with family, friends, or yourself.
‘I hope you love it as much as I do. It would mean the world for you to listen to #FameWontLoveYou on repeat today.’
