Pamela Anderson celebrated her brand new RE/DONE collaboration with her two sons, Brandon Thomas Lee and Dylan Jagger Lee.
The Baywatch icon, 56, was pictured attending the launch party of her new capsule collection, RE/DONE & Pam, in West Hollywood on Monday.
She was effortlessly stylish in an understated double denim look, paired with her favorite look – a makeup-free complexion.
Her hair was also styled in a chic, no-fuss fashion, with her blonde locks cascading down in natural waves as curtain bangs framed her forehead.
The gorgeous actress beamed with happiness as she mingled with guests trying on her brand new wears.
Pamela Anderson celebrated the launch of her RE/DONE collaboration with her two sons, Brandon Thomas Lee and Dylan Jagger Lee
Pamela was clad in a billowing denim button down, loose high-waist jeans, and sandal heels for the soiree.
The attendees also included RE/DONE founders Jamie Mazur and Sean Barron.
Pamela jubilantly grinned as she enjoyed a rose-hued beverage alongside Sean as guests checked out the new collection.
Her son also posed with a T-shirt bearing a photo of his mother’s face. As Brandon flashed a huge smile, his mother laughed in amusement.
Pamela’s sons kept it cool yet casual for the bash – Brandon, 27, donned a colorful blue button down, white shirt, jeans, and cap. Dylan, 26, sported a grey shirt, blue trousers, and green beanie.
The Hollywood icon shares Brandon and Dylan with her ex-husband, Tommy Lee.
RE/DONE & Pam features an array of laid-back and summery styles, with prices ranging from $175 for a ‘Pams Guide To Happiness’ tee to a pair of Levi’s for $595.
The denim brand unveiled its line with Pamela on Monday via Instagram, showcasing stunning images of the movie star modeling a variety of items, including jeans, wrap tops, mini skirts, and more.
‘A sustainable partnership reclaiming an era of Pamela Anderson’s most memorable looks—this time on her own terms,’ read the caption for the carousal.
Anderson’s son Brandon posed with a T-shirt bearing an image of his mother
Pamela donned a casual yet stylish double denim look
Photographer Ellen von Unwerth was among the guests
Pamela’s sons kept it cool yet casual for the bash – Brandon, 27, donned a colorful blue button down, white shirt, jeans, and cap while Dylan, 26, sported a grey shirt, blue trousers, and green beanie
In another social media post, the company added: ‘In line with her passion for the planet, RE/DONE & Pam was thoughtfully designed using green practices.
‘Every product utilizes eco-conscious methods, including low impact washes, recycled fabrics, California-grown regenerative cotton, apple-skin leather, and untreated organic cotton.’
It all comes as Pamela has been making waves for her makeup-free complexions, both on and off the red carpet.
Pamela previously revealed she began embracing her natural beauty after her makeup artist, Alexis Vogel, passed of breast cancer in 2019.
Anderson was clad in a billowing denim button down, loose high-waist jeans, and sandal heels
Brandon’s girlfriend Lily Easton also attended the celebrations
Anderson embraced her fresh face complexion for the soiree
She embraced RE/DONE co-founder Jamie Mazur
‘She was the best. And since then, I just felt, without Alexis, it’s just better for me not to wear makeup,’ she told Elle.
She said that going without makeup has been ‘freeing, and fun, and a little rebellious too.’
‘Because I did notice that there were all these people doing big makeup looks, and it’s just like me to go against the grain and do the opposite what everyone’s doing.’
Pamela’s new collaboration also comes after she launched her new skincare company, Sonsie Beauty. She announced the new venture by going make-up free in a video shot at her island in Canada.
RE/DONE & Pam features an array of laid-back and summery styles, with prices ranging from $175 for a ‘Pams Guide To Happiness’ tee to a pair of Levi’s for $595
Anderson’s son mingled with guests
The denim brand unveiled its line with Pamela on Monday via Instagram
Anderson jubilantly smiled as she enjoyed a rose-hued beverage
The trio’s collaboration is now available for purchase
Anderson inspected the various designs with Barron
Her Instagram caption began: ‘I’m thrilled to share that, as of today, I have officially joined @sonsieskin as co-founder and new owner!
‘Sonsie is an emerging, beautiful, vegan & cruelty-free skincare company… with an important message that I want to help share with the world,’ she said.
‘To me, true beauty is about celebrating authenticity… I want to look like myself, feel like myself, and that means taking care of myself — inside and out…’ she added.
