Pamela Anderson made a big announcement on Instagram on Monday morning.
The 56-year-old star is now the new owner of Sonsie Beauty.
The blonde Baywatch bombshell went makeup free for the video shot at her island in Canada.
And she noted that she loves being makeup free these days as it makes her feel more ‘intimate and vulnerable.’
Her Instagram caption began: ‘I’m thrilled to share that, as of today, I have officially joined @sonsieskin as co-founder and new owner!
‘Sonsie is an emerging, beautiful, vegan & cruelty-free skincare company… with an important message that I want to help share with the world,’ said the ex of rock star Tommy Lee.
Pamela Anderson made a big announcement on Instagram on Monday morning. The 56-year-old star is now the new owner of Sonsie Beauty
The blonde Baywatch bombshell went makeup free for the video shot at her island in Canada.
Pamela was one of the hottest stars of Baywatch in the 1990s
‘To me, true beauty is about celebrating authenticity… I want to look like myself, feel like myself, and that means taking care of myself — inside and out…’ she added.
The Barb Wire star then said it is our differences that make us beautiful and interesting to one another.
‘The goal is to realize our own purpose on earth… and it starts with believing in ourselves… to have courage… to be what no one else is, and find strength in that — It goes beyond healthy skin.
‘I am so proud to be a part of this world… and on my terms, finally. We have so much planned and I cannot wait to share more. Just simple, loving skincare for all ✨.’
Jenna Dewan, Chelsea Hander, Lisa Rinna, LeAnn Rimes and Snooki hit the like button.
Pamela has been going makeup free since the 2019 death of her makeup artist Alexis Vogel.
The year 2023 was a banner year for the sex symbol, who released her memoir Love, Pamela and starred in the documentary Pamela, A Love Story.
The projects allowed her to discuss her life with searing candor, baring her soul about a number of traumatic events, including her history of sexual assault and the sex tape scandal that made her infamous around the world.
And she noted that she loves being makeup free these days as it makes her feel more ‘intimate and vulnerable’
Her Instagram caption began: ‘ I’m thrilled to share that, as of today, I have officially joined @sonsieskin as co-founder and new owner!’
‘Sonsie is an emerging, beautiful, vegan & cruelty-free skincare company… with an important message that I want to help share with the world,’ said the ex of rock star Tommy Lee
Her son Brandon Lee, who produced Pamela, A Love Story, remarked a few months ago that the Netflix documentary has already positively impacted her life.
Brandon, whom Pamela shares with her ex-husband Tommy Lee, shared that the public perception of his mother now appears to have changed.
‘People will come up to her and say things like: “I used to not like you, I used to think you did all this stuff for fame and personal gain, but I like you. You’re a real person,”‘ he explained in a wide-ranging interview with People.
‘To me, true beauty is about celebrating authenticity… I want to look like myself, feel like myself, and that means taking care of myself — inside and out…’ she added
The Barb Wire star then said it is our differences that make us beautiful and interesting to one another. ‘The goal is to realize our own purpose on earth… and it starts with believing in ourselves… to have courage… to be what no one else is, and find strength in that — It goes beyond healthy skin. ‘I am so proud to be a part of this world… and on my terms, finally. We have so much planned and I cannot wait to share more. Just simple, loving skincare for all ✨’
Jenna Dewan, Chelsea Hander, Lisa Rinna, LeAnn Rimes and Snooki hit the like button. Pamela has been going makeup free since the 2019 death of her makeup artist Alexis Vogel
Pamela had previously declared that she refused to watch Pam & Tommy, the miniseries about her leaked sex tape with her first husband.
Starring Lily James and Sebastian Stan in the title roles, the show was reported to have upset Pamela when it ran in 2021.
Months later, Pamela informed the New York Times she declined to even meet with Lily, 34, when the younger actress wrote trying to reassure her about the project.
In Pamela, A Love Story, she was unsparing about her feelings regarding the way the scandal had been dredged up again in recent years.
The year 2023 was a banner year for the sex symbol, who released her memoir Love, Pamela and starred in the documentary Pamela, A Love Story
The projects allowed her to discuss her life with searing candor, baring her soul about a number of traumatic events, including her history of sexual assault and the sex tape scandal that made her infamous around the world
‘I blocked that stolen tape out of my life in order to survive, and now that it’s all coming up again, I feel sick,’ she said.
Upon its release, Pam & Tommy hit the headlines for its sensational, raunchy content, including a scene involving a large talking penis.
Pamela’s friend Courtney Love blasted the show as ‘vile’ and ‘outrageous,’ writing on social media: ‘My heart goes out to Pammy further causing her complex trauma.’
She spared a few choice words for the leading lady of the show, adding: ‘And shame on Lily James whoever the f*** she is.’
Anderson is also a model for Proenza Schouler’s Spring 2024 Campaign
