Love Island winner Molly Smith has been unveiled as Boohoo’s new ambassador for 2024, as she bags the brand’s biggest deal yet.
The Manchester-born reality star became sought after, with multiple brands looking to sign her, following her recent appearance on the ITV2 show’s first All Stars season, where she met footballer boyfriend Tom Clare.
Now, the influencer, 29, has signed exclusivity to the fashion brand for a 12 month contract and will release her first curated edit on April 3.
In one promo shot, Molly put on a racy display in a sheer red lace dress from her new collection.
Speaking on the collaboration, Molly enthusiastically said: ‘I am absolutely thrilled to be partnering with boohoo! It’s a brand that I’ve loved and worn for years, and to now be part of the family is just amazing.
Love Island winner Molly Smith has been unveiled as Boohoo’s new brand ambassador for 2024
Now, the influencer, 29, has signed exclusivity to the fashion brand for a 12 month contract and will release her first curated edit on April 3
Speaking on the collaboration, Molly enthusiastically said: ‘I am absolutely thrilled to be partnering with boohoo! It’s a brand that I’ve loved and worn for years, and to now be part of the family is just amazing.’
‘We’ve got some incredible things in the works, and I’m eager for everyone to see what we’ve been creating.’
The sentiment is shared by boohoo’s Marketing Director Sam Leach: ‘We’re incredibly proud and excited to be working with Molly Smith.
‘Her style is the epitome of what boohoo stands for—accessible, on-trend, and versatile. Molly’s excitement for fashion shines through, making her a natural fit for our brand’.
Molly won Love Island with boyfriend Tom and her ex-partner, who she met on the winter edition of the series three years earlier, came second.
Fans of the show were hoping to see Molly and Callum rekindled their three-and-a-half year romance, which only ended six months prior to the All Stars competition.
Despite remaining close friends, the exes have insisted there are no romantic feelings between them, with Callum still pursuing his connection with Jess Gale.
The Manchester-born reality star became sought after, with multiple brands looking to sign her, following her recent appearance on the ITV2 show’s first All Stars season, where she met footballer boyfriend Tom Clare
Tom previously admitted it was ‘s***’ seeing the reaction from viewers, who were hoping for a fairytale ending between Molly and Callum.
He said: ‘I’ve come out and I’ve seen a lot of messages that say Molly and Callum should get back together and it’s s*** to see, it is s***, but in the villa there was no sign of it.
‘If there had been an incline, if there was flirting, I would have addressed it but there was nothing at all. I understand it, they want the fairytale and they had been together a long time but at the end of the day it is still s*** to see.’
Molly Smith’s first boohoo edit will be available to shop from on boohoo.com on Wednesday, 3rd April 2024.
