Molly-Mae Hague cements her pricey rebrand by announcing big-money deal with Adidas that’s been ‘years in the making’ – despite upsetting some fans with her new look

Molly-Mae Hague has cemented her pricey rebrand by announcing a big-money deal with Adidas on Instagram on Sunday, despite upsetting some fans with her new look.

The influencer, 25, said that the collaboration has been ‘years in the making’ and admitted it still ‘doesn’t feel reel’ as she prepares to launch a limited footwear collection with the brand. 

Molly, who found fame on Love Island in 2019, thanked fans for supporting her and making ‘insane moments possible’. 

Posing on an Adidas themed van surrounded by their iconic blue shoe boxes, the Maebe founder shared the news with her 8.5million followers. 

‘Three stripes. One vision. Curated by Molly-Mae. Coming soon….’, she penned.  

Sharing a behind the scenes glimpse of the photo shoot, Molly wrote: ‘I can’t quite believe I’m saying this… but in 2026 I’ll be officially partnering with @adidasuk on a limited footwear collection. 

‘This started as a dream years ago and it honestly doesn’t feel real that it’s now happening.

‘I’m beyond grateful to Adidas for trusting me and to ALL OF YOU supporting me every step of the way. 

‘Thank you from the bottom of my heart for making insane moments like this possible.’ 

Molly cut a cool figure in the promotion images as she rocked a leather jacket with brown Adidas trousers and coordinated suede heels. 

Ther reality star started off as a hyper-relatable Love Island participant in 2019 at the age of 20 and has sinced enjoyed a stratospheric rise.

But recently Molly has been trying to discard the down-to-earth persona that her fans so loved – and become a high-end fashion maven far beyond the realm of her followers.

Indeed, now she wants to be taken seriously – and some insiders even say she is seeking to emulate A-list celebrities like Victoria Beckham to achieve that goal.

Molly is now placing herself in ‘classic’ spaces – take her appearance on the runway at the L’Oreal Paris fashion show in September last year, or the interview and photoshoot in British Vogue in November 2024.

And Daily Mail has since reveal it’s all part of a plan to rid herself of the ‘influencer’ tag, ‘She doesn’t want to be seen as an influencer or ex-Love Islander anymore,’ a source said.

‘The brand deals she says yes to are very tactical. She will have everyone and anyone throwing themselves and money at her, but not many get the yes.’

Previously, Adidas have partnered with the likes of David Beckham, Pharrell Williams, Bad Bunny, Kanye West’s Yeezy and Beyonce launching Ivy Park. 

It comes after Molly revealed that moving back in with Tommy Fury was ‘bittersweet’ in a new trailer for her show Behind It All.

The influencer, who spent Christmas and New Year on holiday in the idyllic Maldives with Tommy and their two-year-old daughter Bambi, admits she still lives in ‘fear’ over their future together months after they rekindled their relationship.

In the brand-new trailer for her Prime Video series, which won a National Television Award last year, Molly confesses that she never imagined packing up her home and moving back in with Tommy following their August 2024 split.

The former Love Island stars called it quits over Tommy’s alcohol addiction, which he later explained had ‘cost’ him his ‘entire family.’ 

Tommy, who has repeatedly denied cheating allegations, said he and Molly broke up due to his ‘problems’ with alcohol, sparked by a boxing injury, adding that he ‘couldn’t be the partner that I wanted to be anymore.’ 

But after agreeing to give their five-year romance another chance, Molly describes moving out of her Cheshire property as ‘bittersweet’ and opens up about her ‘fear’ of the unknown in their relationship.

Speaking in the new clip, Molly said: ‘I am very proud of me and Tommy for working through things. It’s just going to bring us even closer as a family. 

‘When I move into Tommy’s house, I am closing the door and leaving behind such an incredible chapter in my life, it’s very bittersweet. 

‘It’s also just that fear of not knowing what’s round the corner so, just a few things going on.’

When asked whether she would have believed a year ago that she would be moving back in, she replied: ‘Big no, I really don’t want to, honestly.’

While Tommy doesn’t appear in person to film scenes for Behind It All, he features via videos and FaceTime.

During one scene, Molly also sits down with a healer in the hope of cleansing any bad energy.

She admits in regards to her nervous system that she always feels ‘on edge’ following her brief split from Tommy.

Molly shocked her 8.5 million Instagram followers when she announced her split from Tommy in 2024.

She wrote: ‘Never in a million years did I think I’d ever have to write this. After five years of being together, I never imagined our story would end, especially not this way.’

Her post sparked a frenzy of speculation about Tommy’s alleged infidelity, with many assuming he had been unfaithful.

However, Tommy has consistently denied cheating, explaining that the breakdown of their relationship was due to his struggle with alcohol following a boxing injury that prevented him from training.