Maura Higgins Becomes New Face of TRESemmé

Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission -

TRESemmé is stepping into a new era with the launch of TRESemmé Professional - and former Love Islander has been unveiled as the new face of the brand.

TRESemmé is embarking on its most elevated brand evolution to date, bringing salon-grade performance, advanced technology and professional artistry to the forefront.

To mark this next chapter and following a year of creating head-turning hair moments together, the brand and former Love Islander Maura, 35, are making it official, appointing her as the first-ever Head of Hair. 

In this newly-created role, Maura will serve as a muse and creative force, shaping iconic red-carpet looks and fronting a major campaigns across the UK and Ireland.

Maura said: 'I'm all about women feeling powerful in their own skin - and their hair,' 

'I spent ten years working in a hair salon at the start of my career, so I've seen first-hand the transformative power hair has. 

'I can't wait to create looks that show what's possible with truly high-performance products. Because when your hair feels incredible, so do you - and every woman deserves that feeling.'

Maura's appointment coincides with the announcement of her long-time collaborator, acclaimed celebrity hairstylist Luke Pluckrose, as Head Stylist at TRESemmé. 

In this role, Luke will bring the trusted stylist–client dynamic to life across the brand, translating professional artistry into elevated yet achievable at-home looks. 

Debuting on May 27, Maura's first campaign will run across TV, social, and out-of-home, with all hair created by Luke using the soon-to-launch next-generation collections. 

As the brand enters a new professional era, Maura isn't just fronting the campaign - she's helping set the tone of TRESemmé Professional, one extraordinary hair moment at a time.

Can't wait for Maura's TRESemmé Professional launch? You can shop these TRESemmé buys now 

It's been an incredible first half of the year for Maura, who has sent her US take over soaring to even greater heights, with the announcement that 

Sources have claimed the Love Island star could be in line for a £5 million payday thanks to new deals with bosses.

It was confirmed last month that Maura will appear on the 35th season of the hit show, which is the US version of Strictly Come Dancing, and she was the first star unveiled for this autumn's lineup.

The star had previously shared her interest in appearing on Dancing With The Stars, during her well-publicised stint on the US version of The Traitors.

Meanwhile, multiple beauty brands are also said to be keen to snap up the star, whilst insiders claim a fly-on-the-wall series documenting her rise in America could be the obvious next step, with the star reportedly already in talks with TV bosses.

However, it's not just reality TV and beauty brands on her radar. The star is also said to be in talks with Disney after making her acting debut in the film The Spin.