Matthew Mcconaughey and his wife Camila Alves let loose for their latest campaign for their brand, Pantalones Organic Tequila, which they launched in the fall of 2023. 

While promoting their brand to his 10.5 million Instagram followers on Thursday, the Oscar-winning actor, 55, shared a photo, alongside his spouse, 42, in the middle of a crowded dance floor seemingly without their pants. 

‘The Official Tequila of Gettin’ Out of Line,’ the Interstellar actor captioned the post, which included pictures and footage of them line dancing. 

In an ad for their tequila company, which he shared on social media, Mcconaughey asks: ‘What’s the recipe for a great night out?’

‘Well, start with Pantalones Organic Tequila,’ Alves answered. 

The father-of-three, then, chimed in: ‘Add in some friends and music.’ 

Matthew Mcconaughey and his wife Camila Alves let loose for their latest campaign for their brand, Pantalones Organic Tequila, which they launched in the fall of 2023

After a few drinks, Mcconaughey raved about reaching the point of ‘total disregard for judgement’ as footage panned of him and Alves in a state of undress.

Although the video blurred out their underwear, the star included behind-the-scenes images and recordings, which showed the couple were actually wearing nude shorts.

And this isn’t the first time the couple has stripped down to promote their liquor line. 

Previously campaigns have showed them mowing their lawn, riding motorcycles, grilling and lounging by the pool, all without pants. 

The pair launched Pantalones Organic Tequila in October 2023 and make the liquor from from 100% blue Weber agave at a family-owned distillery in Jalisco, Mexico.

The couple previously expressed in their brand’s press release: ‘We’re precious about our tequila – not our pants. With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category.

‘People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun.

‘That’s where the name Pantalones came from and that’s why you won’t see us wearing any,’ it read.

While promoting their brand to his 10.5 million Instagram followers on Thursday, the Oscar-winning actor, 55, shared a photo, alongside his spouse, 42, in the middle of a crowded dance floor seemingly without their pants

Although the video blurred out their underwear, the star included behind-the-scenes images and recordings, which showed that Mcconaughey and Alves were wearing nude shorts

This isn’t the first time the couple has stripped down to promote their liquor line; Matthew and Camila seen in June 2024

Previously campaigns have showed them mowing their lawn, riding motorcycles, grilling and lounging by the pool, all without pants (pictured last year) 

And per the press release, the brand is is committed to standing up for labor and environmental rights.

It read: ‘Pantalones Organic Tequila is born from the earth, nurtured by the hands of fourth generation agave growers, and produced in a certified organic family-owned distillery in Amatitán, Jalisco.’ 

The release also said: ‘Pantalones Organic Tequila is dedicated to creating a positive ripple effect for our earth and communities [and is] already a proud member of one per cent.

‘For the Planet, Pantalones Organic Tequila are proud partners with Surfrider Foundation, a non-profit organization that has spent the last 40 years dedicating itself to the protection and enjoyment of the world’s ocean, waves, and beaches,’ it finished.

The Wedding Planner star and The Confidant actress have been married since 2012 and share three children: sons Levi, 16, Livingston, 12, and daughter Vida, 15.