David Beckham has appeared in his first BOSS campaign since signing a mega deal to be its global ambassador.
The former England captain, 49, looked dapper in a bespoke BOSS grey single-breasted suit, teamed with a white striped shirt and tie.
‘It’s great to be a part of this BOSS campaign for Fall/Winter 2024, marking an exciting start to my long-term ambassadorship with BOSS,’ said David.
An all-star cast featuring a list of new and iconic faces, together with some distinguished and familiar talents, brings to life this exciting new chapter of the BOSS story.
Alongside David, supermodel Naomi Campbell is part of the BOSS Watches and Jewellery Autumn/Winter 2024 campaign.
David Beckham has appeared in his first BOSS campaign since signing a mega deal to be its global ambassador
The former England captain, 49, looked dapper in a bespoke BOSS grey single-breasted suit, teamed with a white striped shirt and tie
The 54-year-old looked typically chic in a black satin shirt and leather trousers, teamed with a brown fur coat.
Nigerian singer-songwriter Burna Boy and South Korean actor Lee Jong-Suk also joined the cast alongside returning talent and iconic Brazilian supermodel Gisele Bündchen and Italian tennis player Matteo Berrettini.
Since the launch of #BeYourOwnBOSS campaign, BOSS has championed the call for individuals to lead a self-determined life driven by style and confidence.
The new Fall/Winter 2024 collection will be available from August 28th, at BOSS stores worldwide, boss.com, and through wholesale partners.
Earlier this year it was announced that David, who is estimated to be worth £372 million, had signed the multi-million, multi-year deal with BOSS – his latest in a number of lucrative ambassador deals.
Speaking about his huge deal with fashion house BOSS, David said: ‘Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful.
Alongside David, supermodel Naomi Campbell is part of the BOSS Watches and Jewellery Autumn/Winter 2024 campaign
‘I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence.
‘I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership.’
Earlier this year, he was unveiled as a face of Stella Artois and he is also paid to endorse Nespresso coffee.
He was spotted filming an advert for Stella Artois after signing a lucrative contract to be its new ambassador.
David is understood to have completed the deal at the end of last year, shortly before it was revealed his DB Ventures business doubled its revenue 2022.
It has been a busy year for David. In June he was also named an ambassador of The King’s Foundation after he and the Monarch bonded over their love for making honey.
It has been a busy year for David. In June he was also named an ambassador of The King’s Foundation after he and the Monarch bonded over their love for making honey
He is the first ambassador to be named by the charity since Charles was crowned, and the move is certain to increase speculation that Beckham’s long-held dream of a knighthood could finally become reality.
Speaking about his new role, Beckham said: ‘I’m excited to be working with the King’s Foundation and to have the opportunity to help raise awareness of the charity’s work.
‘I’ve always been keen to help young people to expand their horizons and I’m particularly looking forward to supporting the foundation’s education programmes and its efforts to ensure young people have greater access to nature.’
