Martha Stewart, 84, Rocks Skinny Jeans, Shows Off Slender Frame

Martha Stewart started her career as a fashion model, and now she is returning to her roots.

The 84-year-old home improvement specialist is the new face of American Eagle, a brand that Sydney Sweeney repped earlier this year with much controversy.

Stewart is part of the new Give Great Jeans Campaign holiday campaign where she models blue jeans. 

And it is the first time the icon is modeling skinny jeans, which have showed off her very slender figure. 

‘The holidays are a time for thoughtful giving, and I’ve always believed there’s nothing more useful or more universally appreciated than a pair of jeans,’ Stewart said in a comment shared with Daily Mail.

‘American Eagle makes denim that feels exceptional, fits beautifully, and lives up to the demands of everyday life, which is exactly what we all need during the busy holiday season.’

Martha Stewart started her career as a fashion model, and now she is returning to her roots. The 84-year-old home improvement specialist is the new face of American Eagle

Stewart is part of the new Give Great Jeans Campaign holiday campaign where she models blue jeans. And it is the first time the icon is modeling skinny jeans, which have showed off her very slender figure

‘The holidays are a time for thoughtful giving, and I’ve always believed there’s nothing more useful or more universally appreciated than a pair of jeans,’ Stewart said in a comment shared with Daily Mail

Stewart then added, ‘No one should have to choose between comfort and polish, and frankly, you shouldn’t bother with jeans that require such a compromise.’

The TV star finished with, ‘If you want to give a gift that will be worn, loved, and appreciated long after the wrapping paper is gone, give the gift of American Eagle jeans.’

The blonde looked youthful in the company’s denim as she talks about AE being the ‘universal gift that works for everyone.’

And the message from the brand is: AE is the go to gifting destination for families who are shopping for great jeans across all generations. 

The quintessential ‘how to’ holiday host to provide inspiration across generations, the company said in a press release..

Launching, Tuesday, November 25 Martha Wraps The Gifts in American Eagle, ‘is the first piece of content that will be released with a playful and creative twist on the everyday art of gift giving and wrapping,’ the brand shared.

‘American Eagle makes denim that feels exceptional, fits beautifully, and lives up to the demands of everyday life, which is exactly what we all need during the busy holiday season,’ added the magazine editor

The cookbook author also was seen in this acid-washed jacket as she sat on a sofa

American Eagle is a brand that Sydney Sweeney repped earlier this year with much controversy

The content will live throughout the holiday season on AE’s and Martha’s owned brand channels, as well as on CTV.

Her campaign is a ‘joyful take on the holiday season.’

 Martha trades her iconic aprons for denim, navigating a set filled with bows, pocket garlands, sewing machines, and of course, jeans, making it unmistakably clear that denim is the season’s must-give gift. 

American Eagle is expanding its marketing to reach gift-givers across all age groups, not just its core Gen Z shopper. 

Martha’s holiday advice naturally spans generations, helping connect with moms, dads, grandparents, and younger consumers alike. 

‘This cross-generational reach reinforces American Eagle as a go-to holiday destination with stylish, memorable gifts for everyone,’ it was noted.