A British version of Netflix’s L.A-based hit series Selling Sunset premiered earlier this week and follows the fortunes of millionaire property mogul Daniel Dagger and his team of estate agents as they try to sell London’s most expensive homes.
The series – titled ‘Buying London’ – will be released on May 22 and will see Daniel’s staff at real estate firm DDRE Global navigating the super prime high-end real estate market.
Netflix has said the show will look at properties ‘from the prestigious streets of Mayfair to the exclusive enclaves of Holland Park’, and will ‘follow the group as they navigate the intricacies of their personal lives as well as striving to make their mark in the glamorous world of luxury real estate’.
The star of the show, Daniel, grew up in a crime-ridden tower block estate where some of his friends were forced to steal and deal drugs to make ends meet, but now rubs shoulders with the super-rich and the most elite members of society.
He boasts that he has sold more than £5billion worth of property, including one of the expensive properties sold in the capital – a £95million mansion overlooking St James’ Park – and is understood to be worth a fortune himself.
Now, MailOnline reveal some of the multimillion pound properties being offered for sale by the estate agent firm, from a five-bed beachfront penthouse in Dubai to an Edwardian family home in Primrose Hill.
Buying London – the British version of Netflix’s L.A-based hit series Selling Sunset – follows the fortunes of Daniel’s team of estate agents at DDRE Global
Daniel Daggers, the star of Netflix ‘s Buying London, rose from a crime-ridden tower block estate to become a millionaire property mogul dubbed ‘Mr Super Prime’. Pictured: Daggers with fellow cast member Lauren Christy
Mayfair, London, W1K
Leasehold Guide price: £21,500,000
This five bed, five bathroom penthouse is set in the heart of Mayfair in one of the capital’s most luxury developments.
It is one of four apartments located in the Grade II listed ‘Art Deco’ building which was originally designed by Sir John Burnett and Partners.
Taj Mahal marble and Bulthaup kitchens form just some of the carefully-picked interiors of this multimillion-pound penthouse.
Holland Park Gate, London, W8
Leasehold Guide price: £32,500,000
Overlooking Holland Park, this modern penthouse offers four bedrooms and five bathrooms.
The spacious, white and gold themed apartment is situated on a corner of High Street Kensington, with residents having access to the development’s features which include a state-of-the-art cinema and meeting rooms.
At the heart of the development and connecting to each building is The Mews Garden which was designed by architect Andy Sturgeon.
The beautifully set-up apartment hosts a large living area and kitchen, finished with white and grey furnishings
Elsworthy Road, London, NW3
Freehold Guide price: £16,500,000
Boasting seven bedrooms and five bathrooms, this Edwardian family home is situated in Primrose Hill and features a garden with pool, as well as a gym with a Jacuzzi and sauna.
The four-floor home covers 6,544 sq ft and has a music room with vaulted ceilings and a wine cellar among other impressive features.
This home on Elsworthy Road, London, NW3 is on the market for £16,500,000
St John’s Wood, London, NW8
Freehold Guide price: £27,250,000
This impressive eight bedroom, 10 bathroom property is situated on one the area’s most sought-after streets and boasts a wine cellar, indoor swimming pool, steam room, bar, cinema and gym.
It is placed close to the Lord’s Cricket Ground and is just a short distance from the neighbouring Regent’s Park.
Featuring five floors, it is both fashionable and elegant with its deep purple furniture and its swanky hanging lights.
This property in St John’s Wood, London, NW8 is on the market for £27,250,000
Palm Jumeirah Dubai, Dubai, UAE
Guide price: £34,188,000
This 10-bedroom ‘ultra-luxury’ mansion in Palm Jumeirah in Dubai, the UAE has been described as a ‘pinnacle of opulence, the epitome of meticulous craftsmanship, and a haven of refined taste’, in its listing.
The property has two master suites and eight bathrooms. It is fully furnished with items ‘hand handpicked from the world’s most exclusive luxury brands’, including Bentley, Fendi, Hermes, and Versace.
Residents have exclusive access to a private beach which is complimented by an infinity pool with a view of the seascape.
This 10-bedroom ‘ultra-luxury’ mansion in Palm Jumeirah in Dubai, the UAE has been described as a ‘pinnacle of opulence, the epitome of meticulous craftsmanship, and a haven of refined taste’, in its listing
Ocean Club Estates, Bahamas
Guide price: £15,750,000
This beautiful ocean view property, Pembroke House, on Paradise Island in the Bahamas is set within the gated golf-course community, Ocean Club Estates.
The six bed mansion was architecturally designed with a Georgian inspired exterior and includes a grand two-story foyer, a gourmet kitchen with an eat-in family dining area, and a separate spacious formal dining room.
The listing says: ‘Owners and residents of Ocean Club Estates enjoy 24-hour patrolled security.
‘Residents have the option to purchase a golf membership at the Tom Weiskopf designed golf course and Club House, with eligibility to join the Ocean Club Residences Marina & Yacht Club with use of the Beach Club.’
This beautiful ocean view property, Pembroke House, on Paradise Island in the Bahamas is set within the gated golf-course community, Ocean Club Estates
How star of Netflix’s Buying London rose from crime-ridden tower block estate to become millionaire property mogul known as Mr Super Prime
By Stuart Pink
The star of Netflix’s Buying London rose from a crime-ridden tower block estate to become a millionaire property mogul dubbed ‘Mr Super Prime’.
Daniel Daggers grew up in a tough neighbourhood where some of his friends were forced to steal and deal drugs in order to make ends meet.
But he now rubs shoulders with the super-rich and the most elite members of society, boasting that he has sold more than £5billion worth of property, including one of the expensive properties sold in the capital – a £95million mansion overlooking St James’ Park.
He is worth a fortune himself – claiming that in the first year of setting up his own business, social media alone generated him £1million.
Home is a £1.2million two-bed apartment in exclusive Little Venice and he drives a top of the range Land Rover Discovery.
Buying London – the British version of Netflix’s L.A-based hit series Selling Sunset – premiered last night and follows the fortunes of Daniel’s team of estate agents at DDRE Global
Buying London – the British version of Netflix’s L.A-based hit series Selling Sunset – premiered last night and follows the fortunes of Daniel’s team of estate agents at DDRE Global.
The cast also features former Made in Chelsea star Rosi Walden, Sky Sports presenter Olivia Wayne and Alex Bourne, the ex-husband of S Club 7 singer Rachel Stevens, who appears as a rival agent.
The battleground is the pristine tree-lined streets of Mayfair and Holland Park, where the average house prices are a jaw-dropping £5.3 million and £2.5 million respectively.
It is all a far cry from Daniel’s humble beginnings.
The 44-year-old grew up on a local authority housing estate in Maida Vale in West London.
He lived with his hard-working kitchen-designer father and stay-at-home mum in a 600 square foot flat – about the size of a master bedroom in one of the plush mansions he now sells.
Speaking about his upbringing to society magazine Tatler he revealed recently: ‘There were lots of kids in the high-rises and these flats.
‘We would play football ’til the sun went down and our mums came out and said, ‘Dinner’s ready’.
‘Loads of kids from different races, different backgrounds. That was my life.’
As a child Daniel won a place at a local private school, on a scholarship, an experience which made him ‘socially and culturally intelligent’, he told Tatler.
His days were spent with children who were driven home in a Mercedes but his evenings and weekends were spent at a local youth club playing football and skateboarding in the shadow of high-rises.
Daniel told the magazine: ‘It was a rude awakening because some kids either didn’t have parents or had one parent. They were dealing drugs, stealing and having a tough life.’
The 44-year-old grew up on a local authority housing estate in Maida Vale in West London
After starting out on his own at DDRE Global five-years ago, his clients are ‘top-tier individuals running FTSE 500 businesses’ and ‘entrepreneurs with net-worths in the tens of billions’
After finishing school, Arsenal fan Daniel sought fame and fortune as a footballer and turned semi-pro with Middlesex-based Hayes Town.
But a broken collarbone when he was 17 years old shattered his hopes of making it big.
He instead swapped dreams of the Premier League with premier properties but when he began as a ‘spotty’ teenage estate agent in the late 1990s his first sale was a property which fetched just £110,000.
A few years later he left his job at estate agents Knight Frank ‘under a cloud’ after he was found to have been sharing pictures of clients’ houses on social media.
But after starting out on his own at DDRE Global five-years ago, his clients are ‘top-tier individuals that are running FTSE 500 businesses’ and ‘entrepreneurs with net-worths in the tens of billions’.
He added to the London Evening Standard: ‘I have royal family members from the Middle East as clients, too.’
His business now has 26,600 followers on Instagram and in 2019, he sold 3 Carlton Gardens to American billionaire Ken Griffin for £95million – although it had been on for £125million two years before.
Buying London focuses on this super prime high-end real estate market and follows Daniel and his staff as they navigate the intricacies of their personal lives as well as striving to make their mark in the glamorous world of luxury homes.
He has put together a crack team featuring a former Made in Chelsea star, an ex-Sky Sports presenter and reformed posh party boy.
Like boss Daniel, Rosi Walden has a rags to riches tale. Raised in the less salubrious parts of Holland Park, she cut her teeth on Made In Chelsea back in 2019 where she appeared on multiple episodes as an estate agent.
After the show, 28-year-old Rosi married Italian cloths designer Luco Faloni, and now the pair travel the world selling luxury property together in Marbella.
Her biggest rival within DDRE Global is ‘teacher’s pet Lauren Christy, who hails from South Africa and is as tough as Prada boots
No nonsense Lauren has known Daniel for years and is often given the most expensive and grandest properties to sell.
When she is not breaking skulls and treading on toes, she enjoys travelling and posting her holiday snaps to her Instagram.
Hotshot rookie sensation Reme Nicole Urubusi is just 21 making her the youngest member of Daniel’s flying squadron.
She may be a cub agent, but she has claws and the show sees her battle her more aged opponents in the office to win the admiration of the top dog.
Olivia Wayne was familiar to millions as the face of Sky Sports’ Good Morning Sports Fans.
The 38-year-old mother of three eventually left the broadcaster to carve out a semi-career as a parent influencer but now she is back as a content creator for DDRE helping to shape the company’s visual marketing.
As the only male employee, Oli Hamilton is the fox in the hen house, the cat amongst the pigeons.
Suave ‘posho’ Oli is tall, dark, handsome and smooth-talking with enviable connections right across London’s high society.
Rosi Walden has a rags to riches tale. Raised in the less salubrious parts of Holland Park, she cut her teeth on Made In Chelsea back in 2019 where she appeared on multiple episodes as an estate agent
Once a regular at star-studded West End- parties, Oli is now ‘reformed’ and has been sober for six years, taking time to focus on his new relationship with his wife Vivi, who he claims ‘tamed him.
Juliana Ardenius claims to be ‘the hottest interior designer in London’ and her role within DDRE is to ensure the luxury properties they’re selling look as good on the inside as the out.
Juliana, 30, is an office gossip and isn’t shy about expressing her office crushes
Prior to joining Daggers and the gang, Olivia Wayne was familiar to many as the face of Sky Sports’ Good Morning Sports Fans
Lithuanian hustler Rasa Bagdonaviciute brings a canny steel to Daniel’s group of well-dressed dreamers.
Growing up in Eastern Europe, Rasa, 35, had first intended to be a popstar in her native Lithuania.
When this failed, she turned to real estate and even appeared in Channel 4’s Selling Super Houses. Now she’s at DDRE and boasts: ‘My strength is my wealthy contacts.
Before he was a reality TV show property bad boy, Alex was in and out of the headlines through his marriage to S Club 7 singer Rachel Stevens (pictured together in October 2011)
Daniel’s nemesis, meanwhile, is Alex Bourne, the founder and director of a rival agency.
Slick Alex, 47, is one of Daniel’s oldest friends but the pair are arch enemies when it comes to business.
Alex was also in and out of the tabloids when he was married to S Club 7 singer Rachel Stevens.
The couple broke up in 2022 and share two daughters together: Amelie, 13, and Minnie, nine.
