The second series of Love Island All Stars finished with a bang on Sunday night after Gabby Allen and Casey O’Gorman were crowned the unexpected winners of the series.
The couple bagged the whopping £50,000 prize money, however the pair are sure to be hopeful that this is just the beginning of their earnings and the television opportunity will be sure to lead to more brand deals and potential to cash in some dollar.
Yet it isn’t just the shows winners who go on to earn the big time with brand expert confirming it is Ekin-Su Culculoglu and Curtis Pritchard who will be the real financial winners of this year’s series.
The unexpected couple were a fan favourite with viewers and after finishing in third place the pair could earn over £1 million each.
Expert Nick Ede confirmed to MailOnline: ‘Although the winners of Love Island All Stars were Gabby and Casey the real winners are Curtis and Ekin Su.
‘They are now seen as UK and US celebrities in their own right and are very popular with the general public, fans of the show and owners of brands who will want to capitalise on their popularity.

The second series of Love Island All Stars finished with a bang on Sunday night after Gabby Allen and Casey O’Gorman were crowned the unexpected winners of the series

The couple bagged the whopping £50,000 prize money however it is third place finalists Ekin-Su Culculoglu and Curtis Pritchard who are expected to be the real financial winners
‘I think that as a pair they could earn over £1 million each.’
Curtis didn’t miss a moment to show off his dance skills during his time in the villa, and coupled with Ekin’s background in performing, Nick predicts the pair will be sure to secure spots in TV shows or even pantomime.
He continued: ‘I can see them doing more and more in that arena with guest spots in TV dramas (like GK Barry in the latest Harlan Coban Netflix series).
‘They will also be able to earn a lot in pantomime and with brand endorsements and personal appearances.’
Explaining that the days of fast fashion deals are over as brands are ‘more shrewd’, Nick added: ‘I think that they will be making sure they get a return on their investments and I can see Curtis and Ekin as clear winners financially and in the popularity stakes too.’
It was previously reported that the contestants cash in £2,000 per week they are in the villa, a huge increase from the previous £375 a week paycheck they used to earn, but much lower when compared to other reality show paychecks.
Ekin-Su previously won the show back in 2022 with her then boyfriend Davide Sanclimenti and at the time was tipped to become the most-successful contestant ever as she attempted to follow in the footsteps of Molly-Mae Hague.
She has since amassed an impressive £1.6million fortune from to brand deals and TV appearances, according to The Sun – also raking in £6.8k to £10k per post on Instagram.

The unexpected couple were a fan favourite with viewers and after finishing in third place the pair could earn over £1 million each

Expert Nick Ede confirmed to MailOnline: ‘They are now seen as UK and US celebrities in their own right and are very popular with the general public, fans of the show and owners of brands who will want to capitalise on their popularity’

She made her controversial appearance on Celebrity Big Brother last year, alongside the likes of Sharon Osborne and Louis Walsh
The star was quickly met with a £1million fashion line with Oh Polly when she exited the villa, the biggest clothing deal in the show’s history.
The reality star also appeared on her own reality TV show with Davide called Homecomings where they both travelled to their native Italy and Turkey, so perhaps she will do something similar with Curtis.
And her momentum continued as she received a huge £100,000 pay day to compete on Dancing On Ice in 2023, and made her controversial appearance on Celebrity Big Brother last year, alongside the likes of Sharon Osborne and Louis Walsh.
Having cemented herself as a reality TV favourite, Ekin’s next appearance came on the US version of The Traitors, which aired on Peacock in early 2024.
Meanwhile Curtis has also made a slew of TV appearances over the years, since making a splash on the 2019 series of Love Island.
The professional ballroom dancer is said to have built a fortune of £400,000 from his various appearances on number of reality shows, including Celebs Go Dating and Celebrity SAS: Who Dares Wins.
Curtis previously admitted that Love Island helped him financially, after struggling for cash at the beginning of his ballroom and Latin career.

The star was quickly met with a £1million fashion line with Oh Polly when she exited the villa, the biggest clothing deal in the show’s history

While her partner Curtis has also made a slew of TV appearances over the years, since making a splash on the 2019 series of Love Island (pictured on Celebs Go Dating in 2021)

His most famous foray into the TV world was in 2021, when he and his brother AJ played twins in Hollyoaks, which quickly went viral due to their ‘wooden’ acting (pictured)
His luck changed when he was hired as a professional on Ireland’s Dancing With The Stars and after being fat-shamed on Love Island, he landed a ‘lucrative’ 12-month Weight Watchers deal.
Other TV appearances Curtis has enjoyed over the years include as a guest choreographer on Drag Race UK, a show called The Boxer and The Ballroom Dancer with Tommy Fury, a receptionist on BBC’s The Greatest Dancer and competing on The Challenge UK.
While his most famous foray into the TV world was in 2021, when he and his brother AJ played twins Marco and Jacob in Hollyoaks, which quickly went viral due to their ‘wooden’ acting.