Lila Moss Shows Off Toned Midriff in New Puma X Madhappy Campaign, Following in Kate’s Footsteps

Lila Moss Shows Off Toned Midriff in New Puma X Madhappy Campaign, Following in Kate’s Footsteps

Lila Moss looked sensational on Wednesday as she posed for a series of shots for the new Puma collaboration with Madhappy.

The model, 22, is following in her mother Kate’s modelling footsteps as she fronted the new campaign. 

For her first snap, she turned heads as she flashed a glimpse of her midriff in a white cotton top.

It was teamed with a neon yellow jumper hung over her shoulder with matching bottoms.

She then slipped into a green jersey top with a pair of white shorts that showed off her toned pins.

In another snap, she stunned in a blue knitted jumper as she posed up a storm on the floor.

Lila Moss looked sensational on Wednesday as she posed for a series of shots for the new Puma collaboration with Madhappy

Lila Moss looked sensational on Wednesday as she posed for a series of shots for the new Puma collaboration with Madhappy

The model, 22, is following in her mother Kate's modelling footsteps as she fronted the new campaign

The model, 22, is following in her mother Kate’s modelling footsteps as she fronted the new campaign

For her final look, Lila wowed in a burgundy co-ord with a cropped top. 

The collection is now available via Madhappy, with the range also being shoppable on Puma on October 30.  

It comes after Lila commanded attention alongside Iris Law and Stella Maxwell as they led the British stars on the catwalk for Victoria’s Secret.

She put on a leggy display in a grey long-sleeved leotard for the show.

She added height to her frame with a pair of hot pink heels and also sported a pair of white socks.

Letting her blonde locks fall loose down her shoulders, Lila completed the look with a dark grey beanie hat and a silver belt.

The Victoria’s Secret Fashion show features famous models, known as ‘Angels’ showcasing Victoria’s Secret lingerie, often while wearing a pair of wings.

It originally ran from 1995 to 2018. It was cancelled in 2019 but brought back four years later.

She slipped into a green jersey top with a pair of white shorts that showed off her toned pins

She slipped into a green jersey top with a pair of white shorts that showed off her toned pins

In another snap, she stunned in a blue knitted jumper as she posed up a storm on the floor

In another snap, she stunned in a blue knitted jumper as she posed up a storm on the floor

For her final look, Lila wowed in a burgundy co-ord with a cropped top

For her final look, Lila wowed in a burgundy co-ord with a cropped top

Lila is the daughter of Kate and Dazed Media CEO Jefferson Hack, 54, who the supermodel was in a relationship with in the early 2000s.

She has followed in Kate’s model footsteps and nabbed her first modelling gig at the age of 15 with a Marc Jacobs Beauty campaign – just a year older than her mother was when she entered the business.

Despite her mother being one of the famous models in the business, Lila revealed that Kate was keen to deter her from following in her footsteps.

‘My mum always put me off [modelling],’ Lila said. ‘She was always like, ‘If you want to do it, you can, but I wouldn’t recommend it.’

As well as her flourishing career, Lila’s love life has been thriving as she has been dating Yoni Helbitz, 23, for roughly 18 months.

In August 2023, MailOnline exclusively revealed that Lila’s boyfriend was Yoni, with the pair seen out in London frequently together over those summer months.

It comes after Lila commanded attention alongside Iris Law and Stella Maxwell as they led the British stars on the catwalk for Victoria's Secret

It comes after Lila commanded attention alongside Iris Law and Stella Maxwell as they led the British stars on the catwalk for Victoria’s Secret

As well as her flourishing career, Lila's love life has been thriving as she has been dating Yoni Helbitz, 23, for roughly 18 months

As well as her flourishing career, Lila’s love life has been thriving as she has been dating Yoni Helbitz, 23, for roughly 18 months 

Last year, a source confirmed the couple, who were first pictured together as friends in 2021, had been dating for around a year.

Yoni’s official job title is e-commerce coordinator/ fashion marketer for fashion brand Self Portrait.

Before that, he worked as an e-commerce co-ordinator for James Lakeland Ltd and he also had a six months stint as an estate agent.

The happy couple had kept their romance relatively under wraps, yet Instagram posts by Yoni reveal they have been enjoying each other’s company for quite some time.

The fashion marketer’s page features several snaps of himself enjoying dinner dates and days out with Lila amid their blossoming romance.

Though Yoni is happy to share images of his famous girlfriend on social media, Lila keeps her page relatively professional.

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