Lewis Hamilton once again showed off his quirky sense of style at the Formula One Mexican Grand Prix at Autodromo Hermanos Rodriguez on Thursday.
The racing car driver, 38, cut a vibrant figure in bright orange and green cargo trousers, which he styled with a blue patterned Tommy Hilfiger jacket.
He kept comfortable in a pair of chunky brown boots and completed his look with a washed out grey bucket hat.
Lewis shielded his eyes with dark sunglasses and carried his brand new non-alcoholic blue agave spirit, called Almave, in one hand.
After unveiling his new drink on Wednesday, Lewis was quick to promote his product as he walked out holding a bottle of Almave in one hand.
Lewis has created Almave, which mirrors tequila but is non-alcoholic, in partnership with master distiller Iván Saldaña Oyarzábal.
Vibrant: Lewis Hamilton once again showed off his quirky sense of style at the Formula One Mexican Grand Prix at Autodromo Hermanos Rodriguez on Thursday
Promoting: Lewis shielded his eyes with dark sunglasses and carried his brand new non-alcoholic blue agave spirit, called Almave, in one hand
Announcing Almave’s launch, Lewis wrote on Instagram: ‘It’s finally here. Welcome to @Almave, the world’s first and only non-alcoholic spirit created from real blue agave.
‘Almave is for people like myself, who are always pushing the limits of what’s possible, who enjoy the taste of tequila but are focused on balance, longevity, and living fully.
‘When I first met @agabiotico, two things became clear: we both like tequila and something was missing from the market.
‘Almave adapts time-honoured tequila-making practices to create a non alc spirit that doesn’t compromise on taste or quality. So proud to be a founder.
‘I hope you approach it with an open mind, try it, and love it as much as I do. Let’s go beyond proof.’
He has become the latest celebrity to turn his hand to the drinks industry after Blake Lively launched her non-alcoholic sparkling mixers Betty Buzz in 2021.
Meanwhile, big Hollywood stars including the likes of Ryan Reynolds, Kylie Minogue, Kate Hudson and George Clooney have launched their own alcohol brands.
Elsewhere this week, Lewis threw his beloved bulldog Roscoe an 11th birthday party complete with party hats and helium balloons.
Quirky: The racing car driver, 38, cut a vibrant figure in bright orange and green cargo trousers, which he styled with a blue patterned Tommy Hilfiger jacket
New venture: After unveiling his new non-alcoholic drink on Wednesday, Lewis was quick to promote his product as he walked out holding a bottle of Almave in one hand
Stylish: He kept comfortable in a pair of chunky brown boots and completed his look with a washed out grey bucket hat
All smiles: Lewis appeared to be in jovial form as he flashed a smile while stepping out in Mexico City
With a crown placed on his head and a feather boa wrapped around neck, the pampered pooch was surrounded by his friends wearing multi-coloured cone shaped hats for the party.
Snaps showed Roscoe beaming up at the camera as he perched on the sofa with a bunch of balloons behind him while surrounded by his pals as they eagerly waited to tuck into the vegan cake that Lewis gave his pet.
Lewis runs an Instagram page for the dog which boasts close to 1m followers and posted a picture of the celebrations on Wednesday with the caption: ‘One time for the birthday boy’sss.’
A source close to the star told the Daily Mail that throwing a party for his dog is something he takes very seriously.
‘Roscoe has been with Lewis through thick and thin, and he loves to treat him,’ said the friend. ‘He takes him everywhere with him and loves to show Roscoe that he is hugely appreciated, it might sound odd to some but to Lewis it is just how it is.’
‘Roscoe is officially Hamilton’s ‘best friend’ as the Mercedes star, who flies him on a private jet to attend race weekends, revealed he had frozen Roscoe’s sperm so he can breed from him.
Birthday boy! Elsewhere this week, Lewis threw his beloved bulldog Roscoe an 11th birthday party complete with party hats and helium balloons
Delicious! Snaps showed Roscoe beaming up at the camera while surrounded by his pals as they eagerly waited to tuck into the vegan cake (pictured) that Lewis gave his pet
Birthday cake: Lewis runs an Instagram page for the dog which boasts close to 1m followers and posted a picture of the celebrations with the caption: ‘One time for the birthday boy’sss’
Lewis wrote for Roscoe’s Instagram biography: ‘I’m a vegan bulldog that loves to travel, play ball and get attention from all the girls, especially when they rub my bum.’
Both of Roscoe’s parents are champion show dogs and Roscoe earns £530 per day from various modelling jobs.
Lewis said: ‘Roscoe is now part of a modelling agency and he has auditions, he will go up against ten or 15 different bulldogs.
‘He gets paid $700 a day, it’s ridiculous and he gets his treat, he loves it.’
