Popular children’s show Bluey is set to receive its own Lego play sets in celebration of its enormous success across the world.
The Lego Group has unveiled four Bluey-themed brick sets, bringing to life the show’s most beloved characters and iconic locations.
One standout set features Bluey and her sister Bingo inside their instantly recognisable home, complete with brick-built bedrooms, a kitchen, and even the famous large backyard tree.
Another fun-filled set has the characters hitting the beach, featuring the family car, model surfboards and rolling Lego waves as the Heeler clan gears up for an Aussie surf day.
The four sets are part of Lego’s Duplo range and are suitable for children aged four and up.
The other sets include a playground and tea party and come with memory games designed to engage fans of the wildly popular show.
Popular children’s show Bluey is set to receive its own Lego play sets in celebration of its enormous success across the world
The Lego Group has unveiled four Bluey-themed brick sets, bringing to life the show’s most beloved characters and iconic locations
Packed with iconic accessories and hidden nods to the show, the sets include the famous mud pizza, the keepy-uppy balloon, a pavlova dessert and even the elusive long dog.
The sets were designed in collaboration between Lego and BBC Studios and will hit toy stores from June 1.
Lego began their movie and TV licenses in 1999, and Bluey will join other popular franchises to be given the brick treatment, including Star Wars, Harry Potter and Jurassic Park.
It follows reports that Bluey was the top dog on Australian TV in 2024 after breaking viewership records on the ABC and ABC iview.
According to a recent ratings survey, the beloved show has been one of the biggest success stories in the States over the last two years.
The children’s animated series has been riding high in the top ten shows streamed in the US for a massive 112 weeks.
The figures were compiled by the Nielsen ratings, which tracks viewership in the US, reported the Comicbook website.
Bluey is broadcast in more than 60 countries, with all three seasons of the Emmy-award-winning cartoon available on ABC iview in Australia, Disney+ in the U.S. and select episodes on BBC iPlayer in the U.K.
One standout set features Bluey and her little sister Bingo inside their instantly recognisable home, complete with brick-built bedrooms, a kitchen and even the famous large backyard tree
The four sets are part of Lego’s Duplo range and are suitable for children aged four and up
In December, BBC Studios and The Walt Disney Company announced they are bringing Bluey’s first-ever animated feature film to the big screen, which will be written and directed by the show’s creator Joe Brumm.
‘I really enjoyed the experience of working with a longer format on The Sign in Series 3, so going even further with a feature film feels like a natural extension of that,’ Brumm said.
‘I’ve always thought Bluey deserved a theatrical movie. I want this to be an experiential event for the whole family to enjoy together.’
The film will feature the voices of Melanie Zanetti and David McCormack as Bluey’s mum and dad, Chilli and Bandit Heeler, in addition to music created by composer Joff Bush.
The CG animated film will be produced by award-winning animation producer Amber Naismith, while Richard Jeffery will return to co-direct the film.
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