Lady Gaga soaked herself from head to toe in nude paint to promote a new range of foundation from her own make-up brand House Labs.
Gaga – whose real full name is Stefani Joanne Angelina Germanotta – founded the cosmetic brand back in September 2019 – making it, at the time, the first major beauty line to launch exclusively on Amazon.
She starts off wearing a nude corset over a white T-shirt before being completely dousing herself in the gloopy liquid.
The first products included lip liner, lip gloss, and liquid-to-powder shimmer – and have since grown to eyeliners, eyeshadows, and lipstick, which are all vegan.
Her ad comes after she announced the cancellation of her show on the advice of her ear, nose and throat specialist.
Lady Gaga covered herself from head to toe in nude paint as she promoted her new make-up range in dramatic style on Monday
The A Star Is Born, 39, actress put on a striking display wearing a T-shirt under a corset and holding up two giant tins
She posed with the liquid dripping out of her hair for the striking campaign
Earlier this month, the singer – who kicked off her Mayhem Ball tour back in July – posted her own statement at 8:00pm ET, which was the listed showtime on the tickets for the event.
However, Gaga usually begins the show between 8:40pm and 9:00pm.
‘Hi everyone, I am really so, so sorry, but I need to postpone tonight’s show in Miami. During rehearsal last night and my vocal warmup tonight, my voice was extremely strained and both my doctor and vocal coach have advised me not to go on because of the risk it poses,’ she began her lengthy statement.
‘I want to be hardcore and just push through this for you, but I don’t want to risk long-term or permanent damage to my vocal cords,’ the star went on.
‘There is a significant risk based on all our combined experience with a show like ours, and as you know, I sing live every night. Even though this was a hard and agonizing decision, I would be more afraid of the long-term implications on my voice.’
Gaga continued: ‘I hope you can forgive me and accept my sincerest apologies for any disappointment, letdown, or inconvenience. I am so, so sorry.’
‘I tried so hard to avoid this and I take serious care of myself to be able to put on this highly demanding show. I love my fans so much, respect you, and hope you can accept my sincere, regretful apology.’
At the end of her statement she added, ‘We are trying to reschedule the show as quickly as possible.’
Gaga – whose real full name is Stefani Joanne Angelina Germanotta – founded the cosmetic brand back in September 2019 – making it, at the time, the first major beauty line to launch exclusively on Amazon
The first products included lip liner, lip gloss, and liquid-to-powder shimmer – and have since grown to eyeliners, eye shadows, and lipstick
But now the Bloody Mary hitmaker returned to grace our screens, this time to propose a range of 51 foundations – all vegan
‘Our video campaign celebrates freedom of expression and our clean promise: a foundation that’s good for your skin, made with 20+ actives to deliver high-performance skincare and makeup in one,’ Gaga explained
It comes after she announced the cancellation of her show earlier this month
Gaga kicked off her Mayhem Ball tour in Las Vegas back in July (pictured)
It has been a busy summer for Gaga: The pop superstar has been on her MAYHEM Ball World Tour and on Wednesday she released The Dead Dance from the TV series Wednesday.
Mother Monster penned the Thriller-esque track for season two of Tim Burton’s hit Netflix Gothic drama.
Over a beat like the Michael Jackson classic, Gaga sings: ‘When you killed me inside, that’s when I came alive.
‘You’ve created a creature of the night/ Now I’m haunting your air, your soul, your eyes.’
A theatrical music video helmed by Burton is also said to be on the way.
Gaga, who will also make a cameo this season, announced at Spotify and Netflix’s Wednesday Graveyard Gala in New York City last week: ‘I had a wonderful time working on Wednesday season two, even just being a small part of the show.
‘I loved working with Tim Burton and Jenna [Ortega, Wednesday Addams] and everyone here, it’s so incredible. Thank you.’
‘I’m also here to confirm my song The Dead Dance is coming,’ she added.
The Abracadabra hitmaker will guest star as Rosaline Rotwood, an iconic Nevermore Academy teacher whose mysterious past entwines with Ortega’s Wednesday.
Per Variety, the track was co-written with her Mayhem collaborators Andrew Watt and Cirkut.
