Kylie Minogue and Ruth Wilson take centre stage in vibrant new fashion campaign for JW Anderson – after designer was named creative director at Christian Dior

Kylie Minogue and Ruth Wilson take centre stage in vibrant new fashion campaign for JW Anderson – after designer was named creative director at Christian Dior

Stage and screen commitments were scrapped on Thursday morning as Kylie Minogue and Ruth Wilson fronted a new fashion campaign for JW Anderson. 

Minogue, a long-time advocate of the British label, and Wilson have joined actor Daryl McCormack and model Mona Tougaard for a tasteful promotional shoot on behalf of Anderson’s forthcoming autumn-winter collection. 

In one shot, Minogue adopts a coquettish pose while modelling a distinctive netted blue dress replete with embroidered cars. 

Elsewhere, the Australian singer, 57, commands attention in a sleeveless red cardigan and sheer lace miniskirt from the new range.

Meanwhile, Wilson, 44, claimed her own share of Anderson’s spotlight in a vibrant tiered evening dress and patent black heels.

The actress, best known for her starring role in TV drama Luther, also modelled a pair of on-trend oversized trousers from the collection, accompanied with a smart white dress shirt.   

Stage and screen commitments were scrapped on Thursday morning as Kylie Minogue and Ruth Wilson fronted a new fashion campaign for JW Anderson

Wilson looked stunning in a vibrant red evening dress from the brand's forthcoming autumn-winter range

Stage and screen commitments were scrapped on Thursday morning as Kylie Minogue (left) and Ruth Wilson (right) fronted a new fashion campaign for JW Anderson.

Away from his own label, Anderson, who has rubbed shoulders with the fashion world’s most celebrated figures, was unveiled as the new creative director of Christian Dior last June. 

The designer, who comes from Magherafelt, of County Derry, grew up as the eldest of three, as the son of rugby union legend Willie Anderson, and Heather Buckley, a secondary school teacher.

‘Growing up, I was never very good at rugby – I didn’t really enjoy it. I did a bit of swimming. I never felt a pressure to be sporty or anything like that; our household was never that kind of system,’ he admitted in an interview with The Gloss.

‘Looking back, I think I was probably a very demanding child; probably quite selfish or always wanting something. I probably was too ambitious or maybe it was that I was constantly changing my mind. I did theatre and arts, and I would put on plays with my brother and sister.’

Far from amateur productions with his siblings in the living room, Jonathan would go on to achieve successes with his own high fashion label – JW Anderson – as well as working with A-listers after designing Rihanna’s Super Bowl ensemble.

He has now taken over from Maria Grazia Chiuri, who joined as Dior’s first female artistic director of women’s haute couture, ready-to-wear and accessories in 2016, and Kim Jones who served as Dior’s artistic director of menswear for seven years.

‘I have always been inspired by the rich history of this House, its depth, and empathy,’ Jonathan expressed.

‘I look forward to working alongside its legendary Ateliers to craft the next chapter of this incredible story.’

Minogue commands attention in a sleeveless red cardigan and sheer lace miniskirt from the new range

Minogue commands attention in a sleeveless red cardigan and sheer lace miniskirt from the new range

Minogue and Wilson have joined actor Daryl McCormack...

... and model Mona Tougaard for a tasteful promotional shoot on behalf of Anderson's forthcoming autumn-winter collection

Minogue and Wilson have joined actor Daryl McCormack (L) and model Mona Tougaard (R) for a tasteful promotional shoot on behalf of Anderson’s forthcoming autumn-winter collection

Wilson, best known for her starring role in TV drama Luther, models a pair of on-trend oversized trousers from the collection, accompanied with a smart white dress shirt

Wilson, best known for her starring role in TV drama Luther, models a pair of on-trend oversized trousers from the collection, accompanied with a smart white dress shirt

It comes after an impressive 11-year tenure at the head of creatively playful powerhouse Loewe, a role he flourished in all while remaining head of JW Anderson, which has enjoyed collaborations with retailing giant UNIQLO since 2017.

While Jonathan himself has been candid about feeling like a ‘failure’ when he was young and being ‘twisted’ in confusion of what his future would look like (at one point he considered being a vet), it appears others around him were sure of a future fashionista.

Speaking to British Vogue, in a special edition that saw Jonathan’s old teachers speak to the outlet, one old educator said: ‘Once I said, “Jonathan, what about fashion?”

‘And he looked at me, folded his arms with that expression that he does, and said, ‘Are you for real, Miss? They’ll all think I’m a big Jenny Wren.”

Minogue looks stunning in a netted lace dress from the range in another promotional shot

Minogue looks stunning in a netted lace dress from the range in another promotional shot 

Wilson opts for a seasonal lime green evening dress...

... while Minogue wears a floor-length semi-sheer dress with floral detailing

Wilson opts for a seasonal lime green evening dress (L) while Minogue wears a floor-length semi-sheer dress with floral detailing (R) 

Anderson, who has rubbed shoulders with the fashion world's most celebrated figures, was unveiled as the new creative director of Christian Dior last June

Anderson, who has rubbed shoulders with the fashion world’s most celebrated figures, was unveiled as the new creative director of Christian Dior last June 

Now, Jonathan is spearheading his unique vision at a major design label.

‘Jonathan Anderson is one of the greatest creative talents of his generation,’ emphasised Bernard Arnault, Chairman and CEO of LVMH.

‘His incomparable artistic signature will be a crucial asset in writing the next chapter of the history of the House of Dior.

The fashion designer has won several high-profile awards, including Designer of the Year at the 2024 Fashion Awards in December for the second year in a row.

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