is proud of daughter 's transformation from teenager to beauty mogul, and she never misses an opportunity to praise her youngest's head for business.
The boss of the Kardashian-Jenner clan, 70, said she helped the 28-year-old Kylie Cosmetics founder get her start during Monday’s episode of the SmartLess podcast, per People.
Jenner told hosts , Sean Hayes and how Kylie approached her one day in 2015 with the idea of developing her own brand. Kylie was just 17 at the time.
'She goes, "Mom, I know what I want to do for the rest of my life, and it's beauty. And I want to, you know, do this Lip Kit, and now you've got to take this and run with it and figure out how to make it,"' Jenner recalled.
The momager - who recently - then revealed she 'contacted some people' to bring the idea to fruition and developed a marketing plan with Kylie.
'I said, "So, what are we doing about the marketing?"'Jenner recalled telling her daughter. 'Like, you know, we need an ad in People Magazine, and we need to have a billboard.'
Kris Jenner is proud of daughter Kylie Jenner's transformation from teenager to beauty mogul, and she never misses an opportunity to praise her youngest's head for business (pictured in November 2022)
Jenner said she helped the 28-year-old Kylie Cosmetics founder get her start on the latest episode of the SmartLess podcast
The family matriarch said Kylie responded in a calm and collected manner.
'She goes, "Are we okay, mom? Like, I know what I'm doing. Just relax." And I said, "I can't relax. You just spent every dime you've ever made on Keeping Up with the Kardashians to start your own brand by yourself with your own money. And I'm a little nervous. Mom's a little... You know, you're 17 years old, so what are you doing?"'
But Kylie convinced her jittery mother that she was up for it and totally prepared.
'I'll never forget the morning she launched her brand, which was the first time she disrupted an entire beauty business,' Jenner said of Kylie
Kylie has used her massive social media presence to promote the brand
The savvy businesswoman celebrated Kylie Cosmetics 10-year anniversary with her family at an event last October
The family matriarch said Kylie 'spent every dime' she made on Keeping Up with the Kardashians on her beauty brand
The brand took in over $300 million in revenue during its first year and evolved from a small player into a major industry mover and shaker.
