Kylie Jenner put on a busty display as she promoted one of the latest looks from her Khy line of clothing.
The 26-year-old mogul, who has been dripping looks ahead of next week’s release, advised fans what to look for and when in a social media post Friday afternoon.
‘It’s a POPLIN summer,’ her team posted next to a photo carousel of the reality star wearing a curve hugging white halter mini-dress.
The frock featured vertical seaming to give the garment a corseted look.
‘Pretty in love with our new @khy drop coming 6/27. khy.com.’
Kylie Jenner, 26, put on a busty display as she promoted one of the latest looks from her Khy line of clothing
Jenner and her stylist contrasted the sturdiness of the look by pairing black work boots with the delicate dress.
Her long dark hair was styled in loose waves.
The Kardashians star’s makeup featured a natural look with a sun kissed cheek and natural lip.
The photos appeared to have been taken in the Hidden Hills area near Calabasas, CA, where several members of the Kardashian-Jenner family live.
‘One thing I gotta say, is you’re beautiful,’ wrote an admirer.
‘You’re so pretty darling,’ stated another.
In one photo, the model walked through the foliage toward a clothes line laden with several pieces of white clothing from the new collection.
Those seem to include white poplin sundresses, pants, and tops.
The frock featured vertical seaming to give the garment a corseted look. Her long dark hair was styled in loose waves. The Kardashians star’s makeup featured a natural look with a sun kissed cheek and natural lip
Jenner and her stylist contrasted the sturdiness of the look by pairing black work boots with the delicate dress
‘It’s a POPLIN summer,’ was posted next to a photo carousel featuring Jenner. She launched Khy in November 2023
Video taken while the model was being driven to the set shows her sitting in the back of an SUV limo pouting for a selfie video before the camera cuts to the look out of the car window as the lush landscape goes by.
Khy was an instant success for the Kylie Cosmetics founder, who launched the clothing line in November 2023.
The brand hit $1 million in sales the first hour the website was in operation.
‘Pretty in love with our new @khy drop coming 6/27. khy.com,’ Jenner and her team wrote next to the post which featured tops, pants and a sundress from the new collection
Fans who want to grab one of the coveted looks often have to sign up on a waiting list.
In an interview with Vogue, the entrepreneur said ‘I want people to know how completely involved I am in this,’ she said of her clothing endeavor.
‘From original concept, to designing, or co-designing if we’re working with other designers, from picking fabrics, colors, I’ve been in every fit meeting. I am the creative director of the brand and marketing,’ she explained.
‘There’s not an Instagram post or video that hasn’t been personally edited by me, there hasn’t been an Instagram post that I haven’t posted myself,’ she told the publication.
