Best friends Kylie Jenner and Hailey Bieber got together to create a brief video touting their respective lip liners.
Kylie, 28, heads Kylie Cosmetics while Hailey, also 28, founded Rhode.
The women joined forces for a 16-second clip shared with Kylie’s 392 million Instagram followers.
The reality television personality also uploaded the snippet to TikTok, where she boasts another 58.7 million fans.
Kylie and Hailey recorded themselves seated inside a luxury vehicle with a beige interior as they lined their plump pouts with their beauty products.
On TikTok one fan prompted, ‘But what shades? We need to know, girls,’ and Kylie replied that the colors were Bend from Rhode and Coconut from Kylie Cosmetics.
Best friends Kylie Jenner and Hailey Bieber got together to create a brief video touting their respective lip liners
Kylie, 28, heads Kylie Cosmetics while Hailey, also 28, founded Rhode
Both ladies looked typically stunning — Kylie with her raven locks falling around her face and Hailey with her golden strands framing her visage.
The former teased her cleavage in a low-cut black tank top and the latter did the same in a plunging white top with spaghetti straps.
The mother-of-two — who shares daughter Stormi, seven, and son Aire, three, with ex-boyfriend Travis Scott — wore a makeup look that included blush and mauve eyeshadow.
And for her part, Hailey — who shares son Jack, one, with husband Justin Bieber — wore a slightly lighter face of makeup for a more natural look.
Their contrasting looks even extended to their manicures as the Hulu personality flaunted vampy black nail polish while the model showed off a nude variety.
Their recording, which saw them preening in front of the camera, was soundtracked by Justin’s song Speed Demon, the opening track on his latest album SWAG II.
Kylie took a screen grab from the footage and placed it under a throwback image of her and Hailey from 2016.
She wrote, ‘2016 vs 2025,’ and added a string of tearful emojis before tagging her longtime friend.
Hailey reposted the photos via Instagram Stories and said, ‘This makes me emo.’
On TikTok one fan prompted, ‘But what shades? We need to know, girls,’ and Kylie replied that the colors were Bend from Rhode and Coconut from Kylie Cosmetics
At one point Jenner made a cute facial expression as she looked up
The women joined forces for a 16-second clip shared with Kylie’s 392 million Instagram followers
Kylie took a screen grab from the footage and placed it under a throwback image of her and Hailey from 2016
Kylie’s billion-dollar empire began with a single product — an eponymous lip kit she capitalized on after she went viral for her filler-enhanced lips in 2015.
The company subsequently expanded, becoming a force to be reckoned with in the beauty industry.
Hailey launched Rhode in 2022 and the venture has since skyrocketed in success.
In late May she announced that the range had partnered with e.l.f. Beauty, with the veteran company purchasing it for $1 billion.
‘I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,’ she shared with her Instagram followers at the time.
She gushed, ‘I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand.’
