Kyle Sandilands speaks out after ratings loss to Jase & Lauren following 0million expansion

Kyle Sandilands speaks out after ratings loss to Jase & Lauren following $200million expansion

Kyle Sandilands has broken his silence after falling short in the latest Melbourne radio ratings.

The Kyle and Jackie O Show was beaten by their Nova rivals Jase and Lauren, who were axed by KIIS FM last year to make way for the Sydney-based hosts.

During Wednesday morning’s segment, the 53-year-old weighed in on the results and their show’s progression after they were asked to appear on Channel Ten’s The Project on Tuesday.

Kyle explained that despite the results, the Kyle & Jackie O Show is slowly gaining momentum in the Victorian capital.

‘I heard we were invited on The Project last night to talk about the Melbourne ratings, because not much happened for us in Melbourne,’ Kyle began.

‘We gained another 50,000 people, but apparently that wasn’t good enough.’

He added: ‘It’s a slow burn, you know, not everyone wants to hear about dildos and a**e-licking.

‘If we’re going to do any interviews, we’ll be doing it on a high rating show, not some piece of s**t like The Project.’

Kyle Sandilands speaks out after ratings loss to Jase & Lauren following 0million expansion

Kyle Sandilands (pictured) has addressed where his radio show stands against its Melbourne rivals after falling short in the latest radio ratings

Lauren Phillips and Jason ‘Jase’ Hawkins had a huge win in the breakfast slot, becoming the second most-listened to show in Melbourne. 

They boosted their 8.7 per cent share to 9.6 per cent in the latest survey, knocking  FOX FM’s Fifi, Fev and Nick, who dropped from a 10 per cent share to 9.5 per cent, down to third place.

The Kyle and Jackie O show came in sixth place with a 5.9 per cent share behind smoothfm and Triple M’s Marty Sheargold Show.

GOLD FM’s Christian O’Connell still has the highest rating breakfast show in Melbourne with a 10.8 per cent share.

ARN Chief Content Officer Duncan Campbell said: ‘Despite their 25 years on air together, The Kyle & Jackie O Show is still a brand-new show for Melbourne, and we are encouraged by these early results.

‘In particular, the increase in cume [cumulative audience] demonstrates that the show is attracting new listeners and as that cume is converted to loyal listening, we’ll see share increasing.

Lauren Phillips and Jason 'Jase' Hawkins had a huge win in the breakfast slot, becoming the second most-listened to show in Melbourne. Both pictured

Lauren Phillips and Jason ‘Jase’ Hawkins had a huge win in the breakfast slot, becoming the second most-listened to show in Melbourne. Both pictured

‘We know it’ll take a few more surveys before their presence truly starts to resonate with the Melbourne audience, but we’re excited to build on this foundation and are confident that Kyle & Jackie O will continue to capture the hearts of Melbourne listeners just as they have in Sydney.’

The shock jocks faired better in Sydney, achieving a share of 14.1 per cent and attracting a weekly audience of 696,000 Sydneysiders. 

However it placed them behind overall winner, 2GB’s Ben Fordham, who has pulled almost 3 points ahead of the pair, after they have dropped from 14.7 to 14.1.

Fordham has gained 0.4 per cent to  a solid 17 per cent of the listeners, while 2GB picked up 0.7 per cent to make it to the lead. 

Kyle and Jackie O have held onto a 5 per cent lead over WSFM’s Jonesy and Amanda, who are at 9.1 per cent. 

Meanwhile, Smoothfm has come out at 9.8 per cent.

The Kyle and Jackie O show came in sixth place with a 5.9 per cent share behind smoothfm and Triple M's Marty Sheargold Show

The Kyle and Jackie O show came in sixth place with a 5.9 per cent share behind smoothfm and Triple M’s Marty Sheargold Show 

On April 29, Kyle and Jackie O took their breakfast radio show to Melbourne in a huge multimillion-dollar expansion deal.

The move triggered the axing of Jason ‘Jase’ Hawkins and Lauren Phillips’ breakfast show.

An unapologetic Kyle said he felt indifferent to his competitors being sacked, as it ultimately came down to who was attracting the most listeners.

‘No, I don’t care. That’s why we went for Melbourne, we were like, ‘We’ve given this Jase and Lauren on KIIS FM a good run, it can’t get over fourth in the radio ratings, so we’ll take it’,’ he told news.com.au.

He added that the The Kyle and Jackie O Show was moved to Melbourne because it was a ‘market in trouble’ and their program could help regain listeners.

However, Kyle’s co-host Jackie ‘O’ Henderson took a different approach, adding that while she didn’t like competitors being axed it was the unfortunate reality of the business.

‘No one ever wants to move someone out of a job. I wouldn’t want that to happen to me. It’s a double edged sword, it really is,’ she said.

The Kyle & Jackie O Show can be heard from 6am to 10am on KIIS 1065 in Sydney and KIIS 101.1 in Melbourne, or listen on the iHeartRadio App. 

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