Kristen Wiig is returning to her roots for a brand partnership to end all spon-con deals.
The Saturday Night Live alum, 50, reprised her sketch comedy character, the Target Lady, for a new ad the superstore teased on Tuesday for its Target Circle Week.
‘HOLD ONTO YOUR CARTS! Target Lady is back for #TargetCircleWeek, 4/7-4/13,’ the company wrote on Instagram with a sneak peek. ‘Set your alarms and get ready to save with 1000s of deals automatically.’
The clip starts with a close-up of Wiig waking up to her cuckoo clock, which sports a matching bowl cut.
Kristen Wiig reprised her sketch comedy character, the Target Lady, for a new ad the superstore teased on Tuesday for its Target Circle Week
She originated the Target Lady on SNL during her debut season in 2005 after including the character on her audition tape
Wiig pulls off her red Target eye mask before slipping on her Target slippers.
She then jumps on her at-home checkout conveyer belt, which serves as her treadmill.
The comedian slips on her mom jeans and pulls one of dozens of identical red vests from her closet before touching up her colorless lipstick and bowl cut.
Wiig then shops for some breakfast in her at-home store and sits down to eat with her cardboard cutout co-workers.
She grabs her keys and then crawls into a hole in the wall of her garage, hidden behind a Target sign.
Target Circle Week will kick off after Wiig returns to her alma mater SNL for a hosting gig on April 6 with musical guest Raye.
Wiig will also be joining the Five Timers Club with the upcoming appearance, marking her fifth time hosting the show.
She originated the Target Lady on SNL during her debut season in 2005 after including the character on her audition tape.
The clip starts with a close-up of Wiig waking up to her cuckoo clock, which sports a matching bowl cut
The comedian slips on her mom jeans and pulls one of dozens of identical red vests from her closet before touching up her colorless lipstick and bowl cut
She grabs her keys and then crawls into a hole in the wall of her garage, hidden behind a Target sign
The Target Lady is an overenthusiastic employee of the chain who’s known for annoying her customers and running off to find an item that suddenly catches her eye.
After her seven-season tenure ended in 2012, Wiig has gone on to star in such movies as Ghostbusters (2016), Downsizing (2017) and Wonder Woman 1984 (2020).
In 2020, she married comedian Avi Rothman after four years of dating.
That same year, they welcomed her twins, Shiloh and Luna, via surrogate.
Wiig can currently be seen starring in Apple TV+’s Palm Royale, with new episodes streaming Wednesdays.
