KISS icon Gene Simmons, 75, recently offered one fan the chance to be his personal assistant for day for the sum of $12,495.
It has been revealed that Dwayne Rosado, 52, and his son Zach, 13, are the people who forked over the sum to be Gene’s assistants at a recent concert.
‘You only live once, and I want to experience life,’ Dwayne told the New York Times. ‘I’m not going to die with a lot of money. I’m going to die happy.’
Rosado was diagnosed with Multiple Sclerosis a year-and-a-half ago.
The first order of business for the Rosados was to fetch takeout from a local Italian restaurant where Simmons regaled them with the tale of losing his virginity to a married woman on his paper route when he was ’13 or 14.’
They also talked about the high price of the experience and defended it.

KISS icon Gene Simmons recently offered one fan the chance to be his personal assistant for day for the sum of $12,495. Seen here in 2019
‘There’s free market, supply and demand,’ Rosado told the publication.
‘People want to do it, you do it. You buy a Rolls because you want a Rolls, but a Volkswagen will get you there, too.’
Before the concert, the Rosados were also given a security briefing which put an emphasis on ‘etiquette.’
During the show, they joined Simmons onstage and spent time with him in his dressing room when the concert was over.
‘It felt awkward, because I have a whole crowd in front of me, and all I wanted to do is hug him,’ Dwayne recalled. ‘I didn’t care about anything else that was going on.’
According to Dwayne, the $12,495 price tag for the experience was ‘absolutely’ worth it.
‘Nothing can beat tonight,’ he said. ‘It’s cemented in Kisstory now, because it’s going to be on YouTube and everything else. So I’ll get to look back and see that moment forever.’
Dwayne and his son, for whom the experience was a birthday gift, took in Simmons’ show on May 5 in Red Bank, New Jersey.

It has been revealed that Dwayne Rosado, 52, and his son Zach, 13, are the lucky people who, after paying Simmons, 75, nearly $12.5K, got to be his assistants at a recent concert. Seen here in 2019

‘You only live once, and I want to experience life,’ he told the New York Times. ‘I’m not going to die with a lot of money. I’m going to die happy.’ Simmons seen here in 2019

The first order of business for the Rosados was takeout from a local Italian restaurant where Simmons regaled them with the tale of losing his virginity to a married woman on his paper route when he was ’13 or 14.’ Gene seen here in 2017
Simmons debuted The Ultimate Gene Simmons Fan Experience in March.
After forking over the check, the lucky fan will then be his ‘Personal Assistant & Band Roadie’ for a show date on his upcoming tour with his Gene Simmons Band.
Simmons is offering one fan per show the chance to tag along with him.
The Gene Simmons Band is made up of the rock star, who is known by his stage persona The Demon, joined by drummer Brian Tichy and guitarists Jason Walker and Brent Woods.
The fan package is listed on his band’s official website: ‘You will meet up with Gene and GS band members early in the day (either at his hotel or designated location) to go over the Band’s Show day schedule.’
Simmons, who is widely believed to be the wealthiest member of KISS with a reported net worth of $400 million, is also offering additional meet-and-greet experiences for a minimum of $6.5K.
In the description of the fan package, the posting read: ‘You will find that Gene Simmons is very down-to-earth, funny, and knowledgeable on almost any subject.’
The special fan selected to be his roadie will receive a crew member shirt, hat and VIP laminate for the personal assistant job, per the band’s official website.

They also talked about the high price of the experience and defended it. Seen here in 2024
They will also have a meal with Simmons, help the band set up for the show and hang out backstage.
The special fan can bring along one guest and take photos throughout the entire experience.
Additionally, the fan will receive a signed set list and can also bring four additional items for Simmons to autograph.
Simmons will also invite his personal assistant for the day on the stage during the show and gift them a rehearsal-used, signed bass guitar.
Simmons has been touring with his band since he retired from KISS in 2023 after wrapping up their End of the Road World Tour.