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Kim Kardashian took to Instagram over the weekend to plug her SKIMS Valentine’s Day collection.
The 44-year-old underwear designer tantalized her 358 million followers as she displayed her curves in a white bra and underwear covered in a pattern of small red and pink hearts.
Kardashian’s raven locks were slicked back as she posed in a full-length mirror inside a sprawling closet.
The tiny two-piece look emphasized her busty chest and bared her tiny waist and gym-honed abs.
Across the recording, which was soundtracked to Keyshia Cole’s 2005 song Love, she wrote, ‘I [red heart emoji] SKIMS.’
K-Pop singer Rosé is the latest A-lister enlisted by Kim to promote her successful brand.
Kim Kardashian took to Instagram over the weekend to plug her SKIMS Valentine’s Day collection; pictured in September
The 44-year-old underwear designer tantalized her 358 million followers as she displayed her curves in a white bra and underwear covered in a pattern of small red hearts
The tiny two-piece look emphasized her busty chest and bared her tiny waist and gym-honed abs
Her heart-themed campaign launched last week, with the 27-year-old BLACKPINK group member posing in multiple pieces from the collection.
A caption shared in a SKIMS Instagram post read, ‘Our one and only Valentine: Rosé. The global pop star opens our dedicated Valentine’s Shop this Thursday, January 23 at 12PM ET.’
Another teaser featuring snapshots of the star, full name Roseanne, with a heart-shaped balloon had a note reading: ‘The heart wants SKIMS – just ask our Valentine, Rosé.’
Consumers can choose from a variety of fun and flirty styles, including mini dresses, lingerie, and loungewear.
Prices for the items start at $18 for a dipped front thong and go up to $128 for a plush knit robe.
SKIMS five brick-and-mortar stores are in Washington, D.C.; Aventura, Florida; Austin and Houston, Texas; and Atlanta, Georgia.
The brand was recently valued at $4 billion and is just one branch of the reality television personality’s business portfolio.
Co-founded in 2019 by Kardashian and Jens Grede, SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear.
Also over the weekend, Kim gushed that she’s ‘obsessed’ with a JOVS Official laser mask she was gifted for Christmas
Kim’s heart-themed campaign launched last week and she slipped into sexy pieces to tease the new selection of undergarments
K-Pop singer Rosé is the latest A-lister enlisted by Kim to promote her successful brand
It is also setting new standards by providing solutions for every body, the company has said.
From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate and advance the industry.
SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.
