The departure of and from KIIS FM is going to cause 'carnage' at the station, the radio star's former boss has revealed.
The Kyle and Jackie O Show is no more after the termination of both Henderson and Sandilands' $100 million contracts, and that could spell disaster, Craig Bruce said on Thursday.
Bruce, who worked with the stars as their program director for a decade during their reign at 2Day FM, tells the Game Changers Radio podcast that devoted listeners will turn away.
Pointing to the fallout from the cancellation of the Amanda Keller and Brendan Jones breakfast show on Gold, Bruce says KIIS could face a similar ratings drop.
'When a new show replaces a heritage show – Amanda and Jonesy had 20 years together – there is carnage. And there will be carnage,' Bruce said.
Another industry insider, former head of Triple M Mike Fitzpatrick, agrees.
The departure of Kyle Sandilands and Jackie 'O' Henderson from KIIS FM is going to cause 'carnage' at the station, the radio star's former boss has revealed. Both pictured
'There's going to be some portion of the audience that's fundamentally a dial position habit listener, not a K and J-specific loyal listener,' he said.
'Which is why they'll follow K and J, and if K and J turn up on podcast or a YouTube channel, their devoted listeners will go looking for them.'
The in a bombshell move against the radio host, following his on-air blow-up with .
Radio ratings were not on the duo's side prior to the axing.
Results from the first radio survey of the year show the now-defunct The Kyle & Jackie O Show lost fans in and finished in a dismal eighth place in behind rivals Jase & Lauren on Nova 100.
Jackie's abrupt departure on February 20, following her on-air blow-up with her co-host, likely influenced the fall in numbers.
In the survey period between January 18 and February 28, Jackie was off air for a solid week before the show lost 60,000 listeners.
Still, the former duo managed to end their careers at KIIS FM in second spot in the Sydney market with a 12.7 per cent share, with 2GB's topping the survey by four percentage points.
The Kyle and Jackie O Show is no more after the termination of both Henderson and Sandilands' $100 million contracts, and that could spell disaster, Craig Bruce (pictured) said
Pointing to the fallout from the cancellation of the Amanda Keller and Brendan Jones (both pictured) breakfast show on Gold, Bruce says KIIS could face a similar ratings drop.
