Khloe Kardashian debuted a new product on Wednesday that has a message about not trying to be perfect.
It is also about letting go of the past, the 41-year-old told People this week.
‘I was so intentional about wanting to leave behind what wasn’t serving me when I went into my 40s,’ said the looker. ‘I had so many things that were weighing me down that didn’t need to be. I was carrying either shame or mistakes or all these things, and it was like, “Okay, why?”‘
The reality TV siren is coming out with a new fragrance called Almost Always in time for Christmas. The scent includes lavender, magnolia, rose pedals, safe, orange, peach and sexy musks.
The siren looked better than ever for the new ads where she models a low-cut pale purple satin dress with a crown of wildflowers.
She is posing on a seashore as her long bronde hair is worn down in soft waves.
Khloe Kardashian debuted a new product on Wednesday that has a message about not trying to be perfect. It is also about letting go of the past, the 41-year-old told People this week
‘I was so intentional about wanting to leave behind what wasn’t serving me when I went into my 40s,’ said the looker
‘Almost Always embraces that perfection isn’t the goal—your presence is,’ Kardashian said in a release.
‘Almost Always means you care. It means you’re trying. It means you’re human. You don’t have to get it right every time. You are not defined by the one time you couldn’t, you are shaped by the many times you did. Almost Always is enough. And so are you.’
Of the end result, she believes “it turned out beautiful, and it just sums up the fragrance so much when you see it all together. At least for me it does.”
And she told People that she loved the look for the shoot: ‘I’m in a lavender corset and I have a flower crown on and it’s so ethereal, and it’s sexy, but it’s more romantic. Then in the commercial, the flower crown is blooming. And that was something that was so special to me, and I just love how soft and sexy, but sort of aspirational. You’re like, I want to go there.’
The company added: ‘Introducing ALMOST ALWAYS, the new fragrance from Khloé Kardashian. ‘Because perfection isn’t the goal—your presence is.’
This is the second fragrance the ex of Tristan Thompson has come out with.
‘I had so many things that were weighing me down that didn’t need to be. I was carrying either shame or mistakes or all these things, and it was like, “Okay, why?”‘
The siren looked better than ever for the new ads where she models a low-cut pale purple satin dress with a crown of wildflowers. She is posing on a seashore as her long bronde hair is worn down in soft waves
Wednesday also marked the debut of Kardashian’s new Hair Mist under the XO KHLOÉ collection which has a floral woody scent.
‘Love is in the hair. Indulge in the XO KHLOÉ Hair Mist: The perfect finishing touch to your fragrance routine! This luxurious perfume mist delicately perfumes hair with the addictive fragrance notes of crystallized rose petals, sexy musks, and soft woods,’ said the release.
Eleven months ago, the star launched her first solo fragrance, XO Khloé.
‘XO was my very first solo fragrance on my own and I put so much pressure on myself. I was like, I need this to be how I interpret my scent,’ she told People.
‘But also at the same time, I didn’t expect much. I wanted it to be a success, of course, but I know that the beauty industry is such a hard industry to break into, and especially the fragrance world. So I was trying to earn my place in it. And when it got such great reviews and such great attention, I was like, “Oh s***,’ what am I going to do now? It was more pressure!”’
She loves the new scent. ‘Lavender is so comforting, so grounding,’ Kardashian told People.
‘The scent transports me to my childhood. I remember the essence of lavender being around a lot and I just love that comforting, safe feeling that I felt. It’s interesting how isolated scents really can take you back to different moments in time.
‘But even with my now kids, I spray their beds with a lavender essential oil spray and it relaxes them and puts them to sleep really easily,’ she continued.
