Kate Moss celebrated a huge milestone as she rung in her 50th birthday on Tuesday.
It marks a new era for the supermodel who has reinvented herself into a wellness guru – a far cry from her wild drug-fuelled party days.
Kate previously joked she was in ‘denial’ at turning 50 and ‘wasn’t thinking about it’, but the fashionista has turned back the years with a series of huge lifestyle changes.
From giving up alcohol and big nights out to launching her own wellness brand to rival Gwyneth Paltrow’s Goop and juice fasts, take a look at the supermodel’s transformation as she enters her next chapter…
From The Tank to tea
Kate Moss celebrated a huge milestone as she rung in her 50th birthday on Tuesday. Kate previously joked she was in ‘denial’, but the fashionista has turned back the years
It marks a new era for the supermodel who has reinvented herself into a wellness guru – a far cry from her wild drug-fuelled party days (pictured with Jo Wood at Ronnie’s 50th in 1997)
During the nineties and early noughties, Kate was known for emerging from clubs looking bleary-eyed with a cigarette permanently dangling from her lips as part of the Primrose Hill set.
The name was given to the all-star group of edgy residents of the leafy neighbourhood, who were known in their heyday for their raucous behaviour with stories of their antics becoming the stuff of legend.
Kate’s love of boozing reportedly extended to flutes of prosecco at 8am and glasses of wine and vodka at lunch, and gained her the nickname ‘The Tank’.
After attending a week-long detox in Turkey back in June 2015, the runway sensation wound up being escorted off an easyJet flight home after her airport drinking session took a heavy turn.
The model branded the pilot a ‘basic b***h’ in a parting shot.
Kate ended giving up alcohol for good back in 2017.
Nowadays, she has regular juice fasts, and favours the week-long juice-only programme at wellness LifeCo resort in Turkey — she’s visited every year for the past decade.
Drug scandal
Kate was famously dubbed ‘Cocaine Kate’ when she was photographed snorting the substance in 2005. In recent years Kate opts for a healthier approach with less cigarettes (pictured 1993)
Kate used to be a firm favourite on the Glastonbury scene (pictured here with Pete Doherty in 2005), but now she is into crystals and wild swimming
An iconic moment in Kate’s modelling career was when she took to the Louis Vuitton in 2011 with a cigarette in hand on No Smoking Day
Kate was famously dubbed ‘Cocaine Kate’ when she was photographed snorting the substance in 2005.
At the time she was dating singer Pete Doherty, who has made no secret of his own drug use and addiction to heroin.
Following the scandal, Kate was dropped by seven companies including Chanel, Burberry and H&M, and had to work hard to regain her public image.
An iconic moment in Kate’s modelling career was when she took to the Louis Vuitton in 2011 with a cigarette in hand on No Smoking Day.
A year later, the British supermodel was part of the Olympic Games closing ceremony in London back.
In recent years Kate opts for a healthier approach, telling NBC’s Megyn Kelly in 2018: ‘I go to bed, I drink lots of water, not too much coffee, and I’m trying to cut down on cigarettes.’
Modelling career V Wellness brand
Kate is the proud owner of wellness business Cosmoss which sells a range of own-brand teas, skincare products and a book of 150 ‘positive messages’
Nowadays, Kate and her Primrose Hill pal Sadie Frost have adopted a much healthier lifestyle
Kate’s love of boozing reportedly extended to flutes of prosecco at 8am and glasses of wine and vodka at lunch, and gained her the nickname ‘The Tank’
Kate is the proud owner of wellness business Cosmoss which sells a range of own-brand teas, skincare products and a book of 150 ‘positive messages’.
She has a £4,000 Cadillac Pilates reformer machine at home, and personal trainer, Hortense Suleyman.
A magazine source said: ‘The brand is late on the bandwagon — candles, serums and perfume are all quite middle-aged. But she’s been having lots of meetings with people and Cosmoss is stocked in Harrods. I know she has great hopes for it.’
Collaborations are reportedly planned with departing Vogue editor Edward Enninful, who feels there is a lot of money to be made from Moss and her cachet.
The source said: ‘She has done a spa for the [Cotswolds private rental estate] The Lakes By Yoo and the thinking is that she might be able to licence out some version of her Cotswolds’ lifestyle — she’s turned her party barn into a spa space which apparently is lovely.
‘The bottom line, which might surprise people, is that Kate wants to make another fortune. Back in the day, people would quietly complain she never put her hand in her pocket on a night out and she has always been very driven by money.
‘Everyone says she left [model agency] Storm after 27 years because she couldn’t stand paying it the commission any more.
Kate and Matt Lucas perform on stage at the Little Britain charity gala performance at the Hammersmith Apollo in 2006, a year after her drug scandal
The supermodel was part of the Olympic Games closing ceremony in London back in 2012
‘She’s bit like Mick Jagger; she’s come up from the suburbs into a kind of rarefied world of the wealthy, and she has this appetite to earn and earn.’
A first birthday party for Cosmoss was held during London fashion week in September, attended by Kate’s many friends. Guru Deepak Chopra led a guided meditation.
Yet the first accounts filed to Companies House – Kate owns 80 per cent of the shares – show net liabilities in its first trading year of £105,000 with £406,000 owed to creditors.
By contrast her model agency, simply called the Kate Moss Agency, is in rude health with net assets of £11 million. She is by far the most successful model on its books — many of the rest are the sons and daughters of her friends.
Life changes
While Kate used to reportedly kick off her day guzzling prosecco, the supermodel is said to now start each day with meditation and the chanting of affirmations.
Kate has also got into crystals, which she ‘charges’ by the light of the moon and goes wild swimming in the dead of night.
Of her decision to switch up her lifestyle choices, Kate said last year: ‘I just felt like I needed all the help I could get.’
Moss is also close to the owners of the Health Box cafe in nearby Lechlade, where she likes to go to pick up a CBD coffee.
Lucrative career ventures
In July 2022, Kate signed a huge new deal with Diet Coke following being named the new ‘creative director’ of the brand
The supermodel has also fronted her pal Charlotte Tilbury’s beauty campaign
Kate bounced back a year after her 2005 drug scandal and went on to secure deals with Louis Vuitton, Calvin Klein and Virgin Mobile as well as Longchamp, Mango and Vogue-Eyewear before making £3 million designing clothing for Topshop the following year.
In July 2022, Kate signed a huge new deal with Diet Coke following being named the new ‘creative director’ of the brand.
The catwalk star is reportedly ‘earning up to £5million for the partnership’.
It comes after Kate was named as the new Creative Director for Diet Coke, taking the helm as the brand celebrated its 40th anniversary last year.
